This document discusses important words to avoid, use, kill, value, keep, ignore, achieve, distance, acquire, and trust. The most selfish word is "I", the most satisfying is "WE", the most poisonous is "EGO", the most used is "LOVE", the most pleasing is "SMILE", the fastest spreading is "RUMOUR", the hardest working is "SUCCESS", the most enviable is "JEALOUSY", the most powerful is "KNOWLEDGE", and the most essential is "CONFIDENCE".