The document provides an overview of development projects and trends in downtown Los Angeles between 2000-2011. It summarizes key catalytic projects like Staples Center and Walt Disney Concert Hall. It also outlines growth in residential units, office space, retail, and transit connections. Major upcoming projects highlighted include Farmers Field stadium, FIGat7th shopping center, and the Korean Air tower development.

4. DOWNTOWN LOS ANGELES “ What’s Up Downtown?!” © Nelson and Sixta

5. Reinventing Downtown © Nelson and Sixta Catalytic Projects – Civic/Cultural Developments Staples Center / L.A. LIVE / Farmers FIeld Cathedral of Our Lady of the Angels Walt Disney Concert Hall Broad Museum & Civic Park Transportation projects Police Administration Building New hotels & offices Retail & hospitality Downtown Los Angeles Business Improvement Districts Housing The Adaptive Re-use Ordinance The Political Championship of the Importance of Downtown

6. 5-Year Aggregate BID Budgets © Nelson and Sixta TOTAL: $92.45 M Over 5-year period

7. Investment in Downtown LA 2000-Present © Nelson and Sixta Includes money secured for projects starting or approved for construction through 2011

8. How Many People Live, Work & Play in Downtown? © Nelson and Sixta 46,414 RESIDENTS (148% increase from 1999) 500,000+ EMPLOYEES 17.5+ MILLION ANNUAL VISITORS

9. Demographic Profile of the Downtowner * © Nelson and Sixta

10. Demographic Profile of the Downtowner * © Nelson and Sixta

11. Residential Market

12. Downtown Los Angeles Housing Map Before 1999

13. Downtown Los Angeles Housing Map After 1999

14. Housing Units Chart 3Q 2011

15. Office Market Downtown CBD is comprised of: 54 buildings 27.3 million square feet

16. Industries in Downtown Which industries have left Downtown? Energy (BP, Unocal, Standard Oil) Manufacturing Which industries have come Downtown during the last decade? Technology (Microsoft) Creative Architecture (Gensler, RTKL, NBJJ Architects, Altoon & Porter, Thomas P. Cox Architects) Design firms Which industries will see growth in Downtown? Healthcare Education Banking Entertainment Retail

17. Major Relocations to the CBD Recent Last 5 Years

18. Retail Market Takami & Elevate Chaya The Farm (L.A. LIVE) Café Pinot Drago Centro Bottega Louie

19. 7 th Street Retail Strategy Implemented by the DCBID and stakeholders Revive 7 th Street between Figueroa and Main Streets Focus on recruitment of unique, independent retailers Build on strong hospitality base of restaurants and bars

20. Since the start of the Downtown LA Renaissance: 179 hospitality & nightlife businesses 17,600 hospitality & nightlife jobs With the help of the DCBID’s Downtown LA Demographic Study 2008, Target signed the largest national retail deal in Downtown in 25 years at Ernst & Young Plaza at 7+FIG. Hospitality & Nightlife Businesses

21. Ralphs Fresh Fare Opened July 20, 2007 50,000 SF Top 1% of performing stores in chain. Over $850,000 per week in sales. #1 service deli in the 265-unit chain.

22. The Future

23. Farmers Field Football Stadium & Event Center Naming rights: Farmers Field State-of-the-art event center connected to the Convention Center Privately-funded $1 billion 68,000 seats (expandable to 78,000 for special events) with retractable roof Total new Event Center would be 1,700,000 gross SF Projected to create 25,000 new jobs Will make Downtown a premium Convention hotspot Goal is to finish in 2015 and host 50 th Super Bowl in 2016 Must negotiate with a team to relocate

24. FIGat7TH (formerly 7+Fig) 3-level 330,000 SF open air shopping center $40 M 2.5-acre open air plaza above shopping center Pedestrian traffic at the corner of 7 th and Figueroa can reach up to 20,000 people per hour In 2010, Target inked a deal to anchor FIGAT7TH Brookfield and Charles Dunn are working on bringing in other national and regional retailers to the FIGAT7TH retail center FIGAT7TH is currently under construction, and many restaurants will remain open during this time EXPECTED OPENING: 2012

25. Korean Air Project 2.5 million-square-foot project will replace 3.2-acre Wilshire Grand Expected to generate over 12,000 jobs 40-story tower of 560 luxury hotel rooms and 100 residences 60-story tower of the first new office building in two decades Will generate millions in tax dollars 18,000 SF landscaped park at 7 th & Figueroa, ground-floor retail, and accommodate 1,700 parking spaces Will be a LEED-certified project Developer: Thomas Properties Group Architectural Firm: AC Martin Partners EXPECTED COMPLETION: 2015

26. Transit Downtown Regional Connector (proposed, unfunded) Intended to link the Blue and Expo light rail lines with the two parts of the Gold Line Metro Gold Line Eastside Extension Directly connects to existing Metro Gold Line to Pasadena without passengers having to transfer 6-miles long $898 M Total new stations: 8 Completed: 4Q09 Exposition Light Rail Will connect Downtown LA to Culver City and eventually to Santa Monica Under construction, scheduled to complete in 2011, TBD $631 M 9.6-mile line 9 new stations Westside Extension Project (“Subway to the Sea”) Will extend Purple Line to the Westside Currently in final stages of planning process Will provide high-capacity, high-speed, dependable alternative for travel to key destinations such as: Miracle Mile, Beverly Hills, Century City, and Westwood, including UCLA campus $4.36 B Could start construction in 2013 with possible completion in 2022 UPDATE: Metro is planning on releasing its final station placement recommendation

27. Private Schools DCBID is in the process of recruiting private schools (K-12) to Downtown Parents will commute with students to Downtown private schools Families will stay in Downtown LA

28. DOWNTOWN LOS ANGELES THANK YOU! © Nelson and Sixta

32. GRAND AVENUE PROJECT