Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
This document provides an overview of different economic theories related to cooperatives, including:
1. Agency theory which examines the principal-agent relationship in businesses.
2. Transaction cost economics theory which studies how transactions are organized.
3. Game theory which analyzes strategic decision making, and is used to understand organizations.
4. Contract theory which draws on principles of financial behavior to understand legal agreements.
For each theory, concepts, characteristics, forms, and criticisms are outlined. Welfare economics as a branch concerned with community welfare and happiness is also briefly discussed.
This section addresses some of the social dilemmas that currently affect humanity on a global scale. We will see how game theory has provided tools to study them scientifically, and how cooperation theory is looking for a way out of them.
Cooperation theory research and proposals are grouped into three major areas: strategic, institutional and motivational.
We also review some global dilemmas to understand their inner dynamics, what would have to be done to correct them, and what obstacles there are to achieving this.
The document discusses cooperatives and their role in economic development and poverty reduction. It notes that cooperatives have survived economic crises due to principles of self-help, democracy, and local control. Cooperatives contribute significantly to sectors like agriculture, banking, and dairy worldwide. Challenges include balancing social missions with financial sustainability. Overall, the document emphasizes that cooperatives have great potential but are not a complete solution to reducing poverty on their own.
Here are some design strategies online communities can use:
- Implement reputation/rating systems to identify high contributors and discourage defection through social incentives.
- Foster strong group identities and encourage social learning/imitation of cooperative behaviors.
- Keep group sizes moderate to encourage control and responsibility while still reaching critical mass.
- Make contributions and consequences of actions transparent to facilitate strategies like reciprocity and strategic exit.
- Alter payoffs to make cooperation rewarding and defection less attractive, like rewarding top contributors.
- Employ less harsh sanctions like temporary suspensions before permanent bans to give users benefit of doubt.
Strategies relying on social incentives like reputation systems or transparency of actions are likely less costly than direct
The document discusses how the computer program "Tit for Tat" was able to prevail in a game theory experiment by cooperating on the first encounter and then doing whatever the other program did on the previous encounter. This simple conditional cooperation strategy proved more effective than consistent meanness. The document also notes that brain imaging studies have shown cooperation activates reward centers in the brain similar to drugs or good fortune.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
This document provides an overview of different economic theories related to cooperatives, including:
1. Agency theory which examines the principal-agent relationship in businesses.
2. Transaction cost economics theory which studies how transactions are organized.
3. Game theory which analyzes strategic decision making, and is used to understand organizations.
4. Contract theory which draws on principles of financial behavior to understand legal agreements.
For each theory, concepts, characteristics, forms, and criticisms are outlined. Welfare economics as a branch concerned with community welfare and happiness is also briefly discussed.
This section addresses some of the social dilemmas that currently affect humanity on a global scale. We will see how game theory has provided tools to study them scientifically, and how cooperation theory is looking for a way out of them.
Cooperation theory research and proposals are grouped into three major areas: strategic, institutional and motivational.
We also review some global dilemmas to understand their inner dynamics, what would have to be done to correct them, and what obstacles there are to achieving this.
The document discusses cooperatives and their role in economic development and poverty reduction. It notes that cooperatives have survived economic crises due to principles of self-help, democracy, and local control. Cooperatives contribute significantly to sectors like agriculture, banking, and dairy worldwide. Challenges include balancing social missions with financial sustainability. Overall, the document emphasizes that cooperatives have great potential but are not a complete solution to reducing poverty on their own.
Here are some design strategies online communities can use:
- Implement reputation/rating systems to identify high contributors and discourage defection through social incentives.
- Foster strong group identities and encourage social learning/imitation of cooperative behaviors.
- Keep group sizes moderate to encourage control and responsibility while still reaching critical mass.
- Make contributions and consequences of actions transparent to facilitate strategies like reciprocity and strategic exit.
- Alter payoffs to make cooperation rewarding and defection less attractive, like rewarding top contributors.
- Employ less harsh sanctions like temporary suspensions before permanent bans to give users benefit of doubt.
Strategies relying on social incentives like reputation systems or transparency of actions are likely less costly than direct
The document discusses how the computer program "Tit for Tat" was able to prevail in a game theory experiment by cooperating on the first encounter and then doing whatever the other program did on the previous encounter. This simple conditional cooperation strategy proved more effective than consistent meanness. The document also notes that brain imaging studies have shown cooperation activates reward centers in the brain similar to drugs or good fortune.
This document discusses how advertising is changing due to shifts in consumer behavior and technology. It analyzes trends that are giving consumers more control over advertising and their attention, such as increased time spent online, adoption of ad-blocking tools, and popularity of user-generated content. The document presents four possible scenarios for the future of advertising, and argues that traditional players like broadcasters and agencies will need to innovate their business models, creative approaches, and data capabilities to succeed in this changing environment. It also examines how spending on different advertising formats may evolve, with growth expected in digital, mobile and interactive areas over traditional TV and print.
The document announces the 22nd Kyung Hyang Housing Fair in 2007. It provides information on the housing fair, including the dates and location. The fair featured housing products from numerous developers and contractors. Visitors could obtain information on new homes and properties available for purchase.
This document discusses how advertising is changing due to shifts in consumer behavior and technology. It analyzes trends that are giving consumers more control over advertising and their attention, such as increased time spent online, adoption of ad-blocking tools, and popularity of user-generated content. The document presents four possible scenarios for the future of advertising, and argues that traditional players like broadcasters and agencies will need to innovate their business models, creative approaches, and data capabilities to succeed in this changing environment. It also examines how spending on different advertising formats may evolve, with growth expected in digital, mobile and interactive areas over traditional TV and print.
The document announces the 22nd Kyung Hyang Housing Fair in 2007. It provides information on the housing fair, including the dates and location. The fair featured housing products from numerous developers and contractors. Visitors could obtain information on new homes and properties available for purchase.
10. 암행어사 파견 - 민간동정파악 별시문과 실시 여진족 회유 – 변방지역 안정 사가독서 – 독서 휴가제도 국조보감 편찬 - 제왕수업귀감 명필 연산군 ( 중국 사신이 인정 ) 詩人 연산군 예술적인 기질 가족 사랑 ( 종친 해한 적 없음 ) 광폭한 성격 – 사슴 사건 독재 군주 – 광적인 폭정 흥청망청 .. 민생피폐 ..
11. 중종반정 이후 약해진 조선의 절대 왕권 성공한 쿠데타에 맛들린 신권 의 횡포 ( 권력유지를 위 한 매관매직 , 탐관오리들로 인해 백성들 의 삶은 피폐 ) 중종반정은 민초들과 상관없는 지배층의 정권 다툼이었고 연산군은 실패한 왕이었을 뿐이다 . 중종반정이 일어나지 않았다면 역사는 온갖 미사여구를 동원해 연산군을 성군으로 기록하지 않았을까 ? 승자에 의해 기록된 실록에도 약육강식의 법칙은 철저하게 적용 되는 게 아닐까 ?
Editor's Notes
우리의 열정 … . 참 대단한것 같습니다 . 창업 후 큰 프로젝트를 수주하여 성공적으로 오픈도 하고 엄청난 규모의 거래액을 처리하고 또한 KOSDAQ 심사에 무리없이 통과하는 우리의 저력과 열정에 감동하지 않을 수 없습니다 . 여기서 우리를 위한 박수 한번 치시죠 ^^ 이제 , 조금만 더 열심히 해서 매출도 올리고 잘 ~~ 알 하면 되지않겠습니까 ? 제 말씀에 동의하십니까 ? 정말 동의하십니까 ? ( 대답을 기다리고 … ) 동의하신다면 제가 깜짝놀랄 말씀을 드리겠습니다 . 조금만 더 열심히 해서 매출도 올리고 ……… . 이 자리에 계시는 분들 대다수가 … 혹은 단 한명이라도 이런 생각을 하고 계시다면 … .. 우리 이상네트웍스는 위기상황입니다 . 조금 더 정확히 표현을 해볼까요 ? 망해가고 있다라는 겁니다 . 제가 그런게 아니고 책에서 그런겁니다 . “ 도데체 뭐가 문젠데 ? 넌 뭐가 그리 잘나서 우리보고 망해가고 있다는건데 ? “ 라고 책을 읽던 제가 저자에게 질문을 던져 보았습니다 . 다음페이지를 넘기니 저자가 조목조목 설명을 해주는데 … 우리가 준비하지 않으면 정말 그렇게 될 수도 있구나 라는 생각이 들었습니다 . 그럼 뭘 준비해야하는가 ? 하나하나 설명을 드리겠습니다 .
![연산군 시대 1 기 : 무오사화 이전 일상화된 연산과 대간과의 충돌 ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)