Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!rulezz-sk
The document discusses key topics from the South by Southwest (SXSW) Interactive conference in 2010 and 2011, including mobile applications, tablets, social media, location-based services, and near field communication (NFC). It notes that thousands of mobile applications are developed each year without purpose, wasting developers', marketers', and users' time and resources. The document advocates emptying mobile app stores and rethinking mobile application development to create more meaningful experiences for users.
Ako a prečo motivovať ľudí, aby používali mobil a zapájali sa do vášho market...rulezz-sk
This document discusses how to engage people using mobile and social media. It focuses on helping brands communicate with consumers in a social world by helping them to talk and listen, become talked about, and contribute to conversations. The key is creating relevant, unique, and interesting concepts through various activities and understanding how brands and consumers intersect. Advertising should be useful and shareable rather than overtly promotional.
Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!rulezz-sk
The document discusses key topics from the South by Southwest (SXSW) Interactive conference in 2010 and 2011, including mobile applications, tablets, social media, location-based services, and near field communication (NFC). It notes that thousands of mobile applications are developed each year without purpose, wasting developers', marketers', and users' time and resources. The document advocates emptying mobile app stores and rethinking mobile application development to create more meaningful experiences for users.
Ako a prečo motivovať ľudí, aby používali mobil a zapájali sa do vášho market...rulezz-sk
This document discusses how to engage people using mobile and social media. It focuses on helping brands communicate with consumers in a social world by helping them to talk and listen, become talked about, and contribute to conversations. The key is creating relevant, unique, and interesting concepts through various activities and understanding how brands and consumers intersect. Advertising should be useful and shareable rather than overtly promotional.