Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. U q M
HubSpot’s All-in-One
Marketing Software
brings your whole marketing world together Lead blogging & Email &
in one, powerful, integrated system. Generation social media Automation
Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: Measure and improve your marketing
Plus more apps and integrations
g Lead
management
s Y
Search
optimization
Marketing
analytics
request a demo
http://bit.ly/GET-YOUR-DEMO
3. 10-step checklist for your next
website redesign effective calls-
By Jessica Meher
Jessica is marketing manager at HubSpot and founder of
Clickify, an inbound marketing and web design agency. She
is also author of “25 Website Must-haves for Generating
Traffic, Leads and Sales.” Jessica is responsible for helping
HubSpot generate over 40 thousand leads per month and for
teaching businesses how to build effective online marketing follow me on twitter
strategies. You can reach her @jessicameher or on Linkedin. @jessicameher
4. 10-step website redesign checklist 4
introduction
Every now and then your website needs a refresh. There are many good reasons for a website redesign, whether
it’s a rebranding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it
looks like it was built in 1999 (eek).
Eventually, there comes a time when you’ve gathered all the low-hanging fruit possible. That’s when you need a
bigger change. Radical redesigns are a great way to transform your site into a beautiful new butterfly.
A redesign can be a huge success – or it could fail terribly. After all, it’s a long and tedious process. That’s where
checklists can make your job a whole lot easier. Whether you’re working with an agency or redesigning in-house,
this checklist will save you from some headaches.
But, I will admit, this is not your average checklist. While many detailed and tactical checklists are available online
(I’ve listed my favorites on page 16 for your viewing pleasure), the one thing commonly overlooked – that can make
or break your redesign – is how the redesign will support (and improve) your overall marketing efforts. Your website
isn’t a silo. And it’s not just about design. Your website affects your social media, email marketing, lead generation,
brand awareness and sales strategies.
That’s what this checklist solves for: turning your website into an inbound marketing machine for long-term success.
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5. 10-step website redesign checklist 5
1. Benchmark your current metrics
Y
Before you start thinking about anything, document your current performance metrics. Start by
analyzing your existing site over its history, including:
Number of visits/visitors/unique visitors
Bounce rate
Time on site
Current SEO rankings for important keywords
Domain authority
Number of new leads/form submissions
Total amount of sales generated
If you don’t have access to this information, then I absolutely recommend adding a tool like Google
Analytics or HubSpot’s closed-loop analytics for better tracking and visibility into site performance.
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6. 10-step website redesign checklist 6
2. Determine your goals
F
If you’re considering a redesign, there needs to be a good reason for it. Many times we hear
“just because it’s been a while since we’ve done one,” or “I want our business to look bigger.”
These are not good reasons for a redesign. It’s not just about how your site looks, but how it
works.
Be really clear about why you’re doing the redesign in the first place and tie it to measureable
results. Then communicate your goals with your team, designer or agency. Consider the follow-
ing objectives for your own website:
Number of visits/visitors
Bounce rate
Time on site
Domain authority
Number of new leads/form submissions
Total amount of sales generated
Current SEO rankings for important keywords
l
Many of these goals are dependent on each other. For example, in order to get more conversions, you need to increase traffic while
decreasing the bounce rate, so it’s common to have many of these objectives. Some may be more important than others for your
business. Once you determine this list, tie those objectives to a specific success metric e.g., “to increase site traffic by 50% in the
next six months.”
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7. 10-step website redesign checklist 7
See which channels drive your
best traffic and leads
Do you know which of your marketing channels are
bringing in the most customers? HubSpot lets you
see your top performing channels - in terms of visits,
leads and customer acquisition - so you can make
your marketing investments smarter.
3 Social Media Measurement: Understand how
social media is driving leads.
3 Organic vs. Paid: See how much of your search
traffic can be attributed to search engine
optimization, and how much you’re paying for.
3 Buyers vs. Browsers: See which channels
brought in serious leads versus website visitors
who just came to look around.
| Request A Demo Read More
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8. 10-step website redesign checklist 8
3. Avoid pitfalls. Inventory your assets
FF
While a redesign is a great way to improve results, there are countless ways
it can hurt you. Your existing website contains a lot of assets that you have
built up, and losing those during a redesign can damage your marketing. For
instance, such assets might include:
Most shared or viewed content
Most trafficked pages
Best performing keywords you rank for and associated pages
Number of inbound links to individual pages
For example, if you remove a page that has a higher number of inbound links,
you could lose a lot of SEO credit, which could decrease keyword rankings.
F marketing assets
Keep in mind that many web designers don’t consider this step because they are not marketers. Watch the Science of Website
Redesign to learn more about this step.
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9. 10-step website redesign checklist 9
4. Analyze the competition
While we don’t recommend obsessing over your competitors, it helps to know how
you compare.
Run your website through Marketing Grader (http://marketing.grader.
1 com) to get a report card of how your website and marketing is
performing today.
Next, run your competitors through Marketing Grader so you are aware of
2 their strengths and weaknesses.
Take a look at their websites, note what you like and what you don’t.
3 BUT, this is not meant to copy them. That’s the last thing you want to do.
Instead, you’ll uncover what you can do better.
Once you run the analysis, put together an action list of what areas you can improve and what you can do differently than your
competitors.
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10. 10-step website redesign checklist 10
Benchmark your Competitors and
Keep track of your rivals
Wondering how your marketing stacks up against
your competition -- or other companies your size?
HubSpot makes it easy to set goals and see where
you stand on traffic, inbound links, conversion rates,
lead generation and other important metrics.
3 See how your competitors are faring in search,
social media and lead generation.
3 After you look at the overview, get a detailed report
on any individual competitor to delve deeper into
their strengths and weaknesses.
3 Compare your lead and sales conversion rates with
other companies in your industry.
| Request A Demo Read More
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11. 10-step website redesign checklist 11
5. Identify your unique Value proposition
S
Before you begin crafting your content, be clear about you Unique Value Proposition (UVP) so
that it is consistent across your entire website. If you attract a high number of unique visitors,
or you’re a new business, your visitors might not be very familiar with you and what you do.
You need to immediately answer if what you do is right for them, and why they should buy/
convert/stay on your website and not flee to your competitors.
When crafting your UVP, make sure you sound human. Do not use gobbledygook. Consider the
following example of how we could describe HubSpot in a gobbledygook way:
HubSpot assists organizations across multiple countries reduce churn by backfilling
the sales pipeline with highly qualified traffic that generates leads that convert into
customers with high lifetime value. We achieve this through leading-edge software
that integrates all marketing channels for a synergistic view of the data that
determines and prioritizes the high-value marketing activities.
What? Let’s translate that into the way people actually speak:
HubSpot all-in-one marketing software helps more than 6,000 companies in 45 countries attract leads and convert them into
customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.
Ahh yes, I got it! This step defines how the world communicates with your website. It can dramatically affect your bounce rates and
conversion rates. Don’t skip this step!
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12. 10-step website redesign checklist 12
g
6. Design your site around personas
U
Your website is not just about you. Your visitors ask, “what’s in it for
me?” Speak to them in their language by designing content around
buyer personas.
A buyer persona is when you slice your marketplace into individual
groups of people. They are fictional representations of your ideal
customers, based on real data about customer demographics
and online behavior, along with educated speculation about their
personal histories, motivations, and concerns.
For instance, if you are a marketing manager at a hotel who is looking to bring in new business, you might target five buyer personas:
an independent business traveler, a corporate travel manager, an event planner, a vacationing family, and a couple planning their
wedding reception.
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13. 10-step website redesign checklist 13
Consider the following when building your buyer personas:
Segment by demographics
Start developing personas by researching your existing customer base to identify the most common buyers of your products
and services. You may have several different types of buyers, so give each one a detailed description, including a name, job
title or role, industry or company info, and demographic info.
Identify their needs
What are the biggest problems they are trying to solve? What do they need most? What information are they typically
searching for? What trends are influencing their business or personal success?
Develop behavior-based profiles
What do they do online? Are they active on Twitter, Facebook, or other social networks? What kind of search terms do
they use? What kind of information do they tend to consume online? Which of your products do they spend the most time
researching? How do they use those products?
Your website is a great way to match your messaging to the needs of different buyer personas. Build your pages into categories to fit
these personas, or offer content in a way that your prospects can easily find what’s relevant for them.
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14. 10-step website redesign checklist 14
7. Optimize your site for search
s
Getting found online is essential to improving the rest of your site metrics. If no one is
coming to your site, how can you increase leads, downloads, or sales?
Here are some tips to designing your site for search engine optimization (SEO):
Document your most search-valued pages
As mentioned in step three, know what pages have the strongest SEO juice, the
most traffic, inbound links, and keywords rankings. If you plan to move highly
ranked pages, create proper 301 redirects so you don’t lose any of that value.
Create a 301 redirect strategy
This may be THE most important step in terms of retaining traffic and rankings. Simply create a
spreadsheet to record and map out your 301 redirects.
Do your keyword research
For every page, pick one to two keywords that the page will focus on. Once you determine the keyword(s), use on-page SEO
tactics, such as internal link building and optimizing your header tags (H1, H2, H3, etc.)
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15. 10-step website redesign checklist 15
See which channels drive your
best traffic and leads
You don’t need to hire that SEO expert.
HubSpot’s built-in search engine optimization
makes it easy to pick the right keywords and
find link-building opportunities that increase
your website’s search rank.
3 Keyword Analysis: Find and track your most
effective keywords.
3 Link Tracking: Track inbound links and the
leads they’re generating.
3 Page-Level SEO: Diagnose and fix poorly ranking
sites.
| Request A Demo Read More
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16. 10-step website redesign checklist 16
8. Identify calls-to-action
~
Calls-to-action are the elements on your website that drive visitors to take
an action, whether it’s a whitepaper download, contacting sales, or product
purchase. Your website shouldn’t be a static brochure but should prompt your
visitors to do something that further engages them with your brand.
When you’re planning for the redesign, think about all the potential
opportunities for conversion. For example:
Ebooks and whitepapers
Contests and promotions
Product purchases
Email newsletter subscription
Free trial
Contact us / consultation / demonstration / etc.
While the “design” of your website is important, focus on functional. Make sure there are plenty of calls-to-action so you don’t lose
visitors.
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17. 10-step website redesign checklist 17
easily build awesome calls-to-action
with hubspot
HubSpot allows you to easily build, A/B test,
embed and track impressions, clicks and lead
submission from the call to action buttons on
your website.
3 Upload an image or build a CTA from scratch.
3 A/B test two or more CTAs.
3 Easily embed CTAs on your website.
3 Track impressions, clicks and from
submissions form your CTAs.
| Request A Demo Read More
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18. 10-step website redesign checklist 18
9. Create an ongoing content strategy
p
F
If you have more content, on average you will have more website visitors and
grow your business faster. A 100-page website will beat a 10-page website 99%
of the time. And a 500-page website is even better, especially when it includes a
constant flow of fresh content. Build a strategy to continue to add more and more
content to your website over time.
Start a blog
This is one of the best ways to have an on-going flow of great content. In
fact, companies that blog have 55% more website visitors and 88% more
leads than those who do not.
Include some PR
Post press releases and updates, but don’t rely on this alone.
Outsource when necessary
Lack time or resources for content? Take a look at content marketplace
services like Zerys that provide a network of authors.
Need ideas?
Download HubSpot’s 100 Inbound Marketing Content Ideas ebook.
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19. 10-step website redesign checklist 19
f
10. Don’t forget the extras!
Any website built today should include these basics: a homepage, product pages,
industry resources and a Contact Us/About Us pages. But there’s more to the basics
that can really make your website awesome:
Blog
A blog is a great way to create content on an ongoing basis, and to converse with
your customers and prospects.
Landing pages & calls-to-action
Landing pages and calls-to-action are critical lead generation components. Create
awesome landing pages as part of the redesign for your offers and assets.
Add RSS subscription
RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach
of your content.
Shareability
Add social media sharing buttons/links to all your pages. You can use tools like ShareThis or AddThis.
Analytics
It’s critical you are measuring the performance of your website from the start. Insight is everything for a marketer.
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20. 10-step website redesign checklist 20
conclusion
A successful website redesign starts even before the site is being
“designed.” Often times, people get caught up in how the website
looks and this focus overshadows how well it is working. HANDY CHECKLISTS
I skipped over many of the very down-and-dirty
Remember, a website is not a silo. Its integration with other checklists because there are so many great
functions, such as social media, email marketing and lead lists already available. If you’re looking for a
generation, is critical. This is your chance to turn your website into tactical redesign checklist that covers all the
little details, check out these resources:
an inbound marketing hub.
The Best Damn Web Marketing Checklist
Follow this checklist and you’ll be well-prepared for any website
Comprehensive Web Design Checklist
redesign.
Step-By-Step Website Development
Thanks for reading. The Ultimate Website Launch Checklist
15 Essential Checks Before Launching Your
Website
www.Hubspot.com share ebook
21. track the success redesign for
of your redesign more sales
Track the performance of your http://bit.ly/GET-YOUR-DEMO Make sure that your website
website, including lead generation redesign will bring you more lead
opportunities and SEO strategy. Find request a demo and customer conversions. Learn
out more in a custom demo of the how in a free demonstration of the
to learn about these and HubSpot’s
HubSpot software. other tools in our all-in-one HubSpot software.
marketing software:
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Generation
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management
Search
optimization
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blogging &
social media
Marketing
analytics
Email &
Automation