1. 10 STEP MARKETING PLAN TREASURE TOWERS GWENDOLYN KU WONG REGIS MBA ATENEO GRADUATE SCHOOL OF BUSINESS April 10, 2010
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6. 2. TREASURE TOWERS answers all of Life’s Needs Be near work, home, school Allows family quality time Dream home Best choice home in the location Self gratification Actualization of ownership Fully secure condominium Outstanding convenient transportation Landmark Building Best investment Sign of achievement
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11. 5a. Treasure Towers Claims market share of 5% UNITS JAN – OCT HLURB JAN – OCT %CHANGE 2009 2008 (YOY) Socialised Housing Low Cost Housing Mid Income Housing High Rise Residential Commercial Condominium Farmlot Memorial Park Industrial Subdivision Commercial Subdivision Total (Philippines) 46,669 48,457 36,769 28,984 2,292 231 144,297 - 313 308,012 35,419 63,734 40,323 41,585 1,120 587 172,733 112 994 356,607 31.8% -24.0% -8.8% -30.3% 104.6% -60.6% -16.5% -100.0% -68.5% -13.6% UNITS JAN – OCT HLURB JAN – OCT %CHANGE 2009 2008 (YOY) High Rise Residential 28,984 41,585 -30.3% HLURB UNITS FIRST QUARTER 2010 High Rise Residential 23,600
14. Ramon Magsaysay Avenue corner Santol Street of historic and central Manila - Near Malacañang Palace, the seat of Philippine government and official residence of the President - At the crossroads of the cities of Manila, Quezon, Pasay and San Juan - At the center of Manila’s University Belt, very convenient for students TREASURED LOCATION