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10 STEP MARKETING PLAN TREASURE TOWERS GWENDOLYN KU WONG REGIS MBA ATENEO GRADUATE SCHOOL OF BUSINESS April 10, 2010
Treasure Towers offers a treasured landmark home. ,[object Object],[object Object],[object Object]
Treasure Towers offers a treasured landmark home. ,[object Object],[object Object],[object Object],[object Object]
Treasure Towers offers a treasured landmark home. ,[object Object],[object Object],[object Object]
TREASURE TOWER Step 1: PRIMARY TARGET MARKET ,[object Object],[object Object],[object Object]
2. TREASURE TOWERS  answers all of Life’s Needs Be near work, home, school Allows family quality time Dream home Best choice home in the location Self gratification Actualization of ownership Fully secure condominium Outstanding convenient transportation Landmark Building Best investment Sign of achievement
Primary Target Market wants EASY, Affordable, Secure and Classy Homes. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 a. Location is hot:  Direct Competitors are moving in ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 a.  Treasure Towers features towers over the competition. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 b.Treasure Towers  Landmark development to be known nationwide, not just any condo. ,[object Object],[object Object],[object Object]
5a. Treasure Towers   Claims market share of 5% UNITS  JAN  –  OCT  HLURB JAN  –  OCT  %CHANGE 2009  2008  (YOY) Socialised Housing Low Cost Housing Mid Income Housing High Rise Residential Commercial Condominium Farmlot Memorial Park Industrial Subdivision Commercial Subdivision Total (Philippines)  46,669   48,457   36,769   28,984   2,292   231   144,297   -   313   308,012 35,419  63,734  40,323  41,585  1,120  587  172,733  112  994  356,607 31.8% -24.0% -8.8% -30.3% 104.6% -60.6% -16.5% -100.0% -68.5% -13.6% UNITS  JAN  –  OCT  HLURB JAN  –  OCT  %CHANGE 2009  2008  (YOY) High Rise Residential 28,984 41,585 -30.3% HLURB UNITS  FIRST QUARTER 2010 High Rise Residential 23,600  
Treasure Towers  Claims market share of 1% ,[object Object],[object Object],[object Object],[object Object]
6.  PRODUCT
Ramon Magsaysay Avenue corner Santol Street of historic and central Manila - Near Malacañang Palace, the seat of Philippine government and official residence of the President - At the crossroads of the cities of Manila, Quezon, Pasay and San Juan - At the center of Manila’s University Belt, very convenient for students TREASURED LOCATION
TREASURED FEATURES TREASURE GARDENS  AND MUSEUM
APRIL 8-9, 2010 FIESTA WORLD MALL LK WARRIOR TREASURED ORGANIZATION
Re-tooling and enrichment :  KEY PEOPLE OF COMPANY
FLYER MAGAZINE ADS HORIZON MAGAZINE TOOLS AND MATERIALS TREASURED SUPPORT
BOARD-UP ON SITE ON PREMISE
WEBSITE AND BLOGS
[object Object],[object Object],[object Object],All of Life ’ s Treasures can be found in Treasure Towers. Single-minded proposition: Simply, everything is treasured.
Treasure Towers delivers a treasured landmark home without breaking the bank. ,[object Object],[object Object],[object Object]
Treasure Towers delivers a treasured landmark home without breaking the bank. ,[object Object],[object Object],[object Object],[object Object]
Treasure Towers delivers a treasured landmark home without breaking the bank. ,[object Object],[object Object],[object Object]
10 STEP MARKETING PLAN TREASURE TOWERS GWENDOLYN KU WONG REGIS MBA ATENEO GRADUATE SCHOOL OF BUSINESS

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10 step marketing plan

  • 1. 10 STEP MARKETING PLAN TREASURE TOWERS GWENDOLYN KU WONG REGIS MBA ATENEO GRADUATE SCHOOL OF BUSINESS April 10, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 2. TREASURE TOWERS answers all of Life’s Needs Be near work, home, school Allows family quality time Dream home Best choice home in the location Self gratification Actualization of ownership Fully secure condominium Outstanding convenient transportation Landmark Building Best investment Sign of achievement
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 5a. Treasure Towers Claims market share of 5% UNITS JAN – OCT HLURB JAN – OCT %CHANGE 2009 2008 (YOY) Socialised Housing Low Cost Housing Mid Income Housing High Rise Residential Commercial Condominium Farmlot Memorial Park Industrial Subdivision Commercial Subdivision Total (Philippines) 46,669 48,457 36,769 28,984 2,292 231 144,297 - 313 308,012 35,419 63,734 40,323 41,585 1,120 587 172,733 112 994 356,607 31.8% -24.0% -8.8% -30.3% 104.6% -60.6% -16.5% -100.0% -68.5% -13.6% UNITS JAN – OCT HLURB JAN – OCT %CHANGE 2009 2008 (YOY) High Rise Residential 28,984 41,585 -30.3% HLURB UNITS FIRST QUARTER 2010 High Rise Residential 23,600  
  • 12.
  • 14. Ramon Magsaysay Avenue corner Santol Street of historic and central Manila - Near Malacañang Palace, the seat of Philippine government and official residence of the President - At the crossroads of the cities of Manila, Quezon, Pasay and San Juan - At the center of Manila’s University Belt, very convenient for students TREASURED LOCATION
  • 15. TREASURED FEATURES TREASURE GARDENS AND MUSEUM
  • 16. APRIL 8-9, 2010 FIESTA WORLD MALL LK WARRIOR TREASURED ORGANIZATION
  • 17. Re-tooling and enrichment : KEY PEOPLE OF COMPANY
  • 18. FLYER MAGAZINE ADS HORIZON MAGAZINE TOOLS AND MATERIALS TREASURED SUPPORT
  • 19. BOARD-UP ON SITE ON PREMISE
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. 10 STEP MARKETING PLAN TREASURE TOWERS GWENDOLYN KU WONG REGIS MBA ATENEO GRADUATE SCHOOL OF BUSINESS