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10 Hot New Ways to
Drive Massive Digital Success
Jay Berkowitz
Flickr Photo Credit Dino Gravato
10 Hot New Ways to
Drive Massive Digital Success
Jay Berkowitz
Flickr Photo Credit Brian Auer
Flickr Photo Credit Florador
The 95% Rule
Passion = Personal Superpower
Exercise
Audience Share
https://www.periscope.tv/w/aII36DgwNDU1MDh8NDYwMjk0MTEFUqwFZL5qX1X-
fwvgjgW_CGDT8m9Vkt0ZvdjuOTDnFQ==
Google friendly content
Exercise
Audience Share
Flickr photo credit Owen Gary
Flickr photo credit Owen Gary
477 Likes
148 Shares
141,000 Page Likes
Facebook Custom Audience
Facebook Ads
Exercise
Audience Share
Unbouncing
A
B
A vs B Testing
Mobile!
Mobile!
++ 50% of
searches
Mobile!
++ 50% of
searches
Average person
checks phone
150 Times/Day
Mobile!
++ 50% of
searches
Forms convert
at 2%
Calls convert
at 29%
Average person
checks phone
150 Times/Day
Mobile Call
Extensions
70% of mobile
searchers report they
click-to-call directly
Call Only
Campaigns
Flickr photo credit extremeline productions llc
Flickr photo credit jon madison
Flickr photo credit jon madison
fu
10 Hot New Ways to
Drive Massive Digital Success
Jay Berkowitz

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