Facebook has become one of the most popular platforms to build an online business due to the amount of users and the ability to target ads specifically to your audience. In this presentation, we review 10 example pages showcasing the designs being used by companies that are successfully leveraging Facebook as a marketing tool. For suggestions, insights and information about marketing online, visit http://www.techdivamedia.com

1. Effective Facebook Landing
Pages
For a more focused advertising

2. Starbucks’ Blonde Roast campaign
• Customers were given a free cup
along with their regular coffee.
• Each cup contains a simple message
to brighten your friend’s day.
• When they ran out of cups, they
decided to launch a Facebook
application where people can send
cards with the same content
• The application was simple and
direct with its elegant green button
to get you started.

3. Coke – Welcome Page
• The tagline “Like Coke? There’s a
button for that!” has led a lot of
fans to immediately like the page.
• The landing page changes
according to the country you’ve
specified.

4. Intel - Ultrabook
• Intel’s Ultrabook Convertible gets
its own landing page for promotion.
• The page has a shared button on
top and an embedded YouTube
video ad which allows visitors to
know more about the product.
• More video links are shown on the
right to keep viewers engaged in
learning more about Intel
Ultrabook.

5. The Harry Potter Gift Guide
• The gift guide allowed fans to
choose from a wide array of Harry
Potter merchandise
• The animated book adds an extra
taste of magic, attracting more
purchases.

6. College Humor – Fired
• This landing page is straightforward
with its simple “watch now” video.
• The tagline “Watch this instant with
your Facebook credits” is simple yet
direct and easy to follow.

7. Scholastic – The Face Literacy
Initiative
• The goal of this page is to
encourage parents and adults to
buy books for their children to be
read at home or school.
• With well managed and detailed
text and visuals, visitors are
convinced that reading should not
be limited to the classroom.

8. CHOW.com
• With a well designed landing pages,
users can instantly browse content
such as videos, recipes, news, etc.

9. Volkswagen – Think Blue
• The welcome message precedes
button that will take you directly to
the championship itself.
• The graphics tie in with the name of
the contest and show the dreams of
every participant at the top.

10. Obeo
• With its simple yet effective design,
the Obeo land page offers special
promotions which attracted a lot of
visitors to like their page.
• There are also some content
available to those who would like to
know more about Obeo products.

11. Jack Daniels
• This land page has an interesting
design which features real profile
pictures on the background.
• Its bold tagline “Share your love for
Jack”, attracted many page likes.
Kevin