Predstavitev 10 usodnih napak, ki jih je na Forumu 100 % Start:up 2020 predstavil Matt Mayfield, mentor v programih Slovenskega podjetniškega sklada. Sicer ustanovitelj podjetja Telekta.
2. Revenue Pursuit Mistakes
1. Focus on Revenue Growth too early
2. Hire Salespeople too early
3. Indirect Channel and Partners
4. Agency-style marketing
3. Product Mistakes
5. Regional Generalist vs Global Specialist
6. % of Spend on Product and preparation
7. Benefit Buffet fallacy
8. Product vs Service Company
4. Other Mistakes
9. Product vs Service Companies
10.Pure Sales driven or Pure Product Driven
11.Weak Relevance. 10x cheaper or 10x better.
12.Pricing wrong
13.Platforms and Ecosystem underestimations.