DOWNLOAD THIS SLIDE DECK: https://bundl.buzz/D2C D2C should now be your top business priority. With all the changes in the world in the past few weeks, we’ve noticed that consumer needs have also changed. Being bound to our home has made us dependent on digital channels to maintain our lifestyle– we need some sense of normality. To be honest, we’ve already started building new buying habits and adjusting our expectations of how companies should serve us as consumers, and we’re surely not the only ones. This will be the new normal and you can quote us on that. In response to this, we’ve curated 10 examples of corporations that made the move to D2C. We want to inspire and show you that going digital and direct is a possibility for everyone. This is what you will get out of it: ① Corporations that pivoted in response to the stay-at-home economy. ② How corporates used in-house venturing to anticipate the shift. ③ The various, and unexpected, industries making the move. You can grab yourself a physical copy of the deck by following this link: ----> https://bundl.buzz/D2C #stayathomeeconomy #directtoconsumer #corporatestartups #corporateventuring

1. 10 corporations
that shifted
Direct-to-
Consumer.
STAY-AT-HOME ECONOMY

2. Introduction.
D I R E C T-T O - C O N S U M E R

3. Are you looking to go direct
to consumer and to
accelerate growth with
digital channels?
Let us walk you through the
impact of the stay-at-home
economy and show how
other corporations have
made their D2C move!
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
EMAIL LINKEDIN
We picked out ten companies that have shifted their
efforts towards direct-to-consumer (D2C) to inspire
you. They have met changing consumer behaviors that
are spurred on by Covid-19 and life in lockdown.
These companies are on the frontline on an evolving
economy, which is forcing market share away from
traditional models that rely on middlemen. Research
suggests that D2C purchases will make up 80% of all
purchases by 2023. With the world in flux, now is the
time to future-proof your company by going D2C.
Many of the changes – working from home and reliance
on delivery services for all items – will continue to live
on after the lockdown, as consumers adjust their habits
and expectations within their new normal.
This slide deck covers companies who have risen to the
occasion to stay relevant and have taken what we think
is an innovative approach, before, and in response to the
resulting “Stay-at-Home Economy.”

4. The “essentials” go beyond just food,
medicine, and seemingly, toilet
paper. Social distancing has in a way
revived what it means to be social.
D2C brands can win by facilitating
social connections and creating
social currency through their
products and services during these
times.
What D2C
means in the
stay-at-home
economy.
Word of mouth has never been
stronger as consumers are looking
for solutions to their new living
situation. As a result, they will share
things with their network which they
find to be their new "essential”.
Going D2C now means having to dig
deep to find the behavioral insights
that will lead them to success.

5. 10 Corporate D2C moves
that work in the
stay-at-home economy.
D i r e c t t o c o n s u m e r .

6. 5 Direct-to-Consumer
Corporate Ventures.
Corporates who future-proofed themselves from the
inside out by internally developing D2C startups. The
fertile ground they build their ventures on are now
paying off during these times.
P a r t 1 .

7. Created by beer behemoth Heineken,
Beerwulf is an online shop dedicated to craft
and speciality beers.
Beerwulf.
By Heineken.
Who is Beerwulf?
• The beer market has gone through major changes
in recent times, with craft beers becoming the
new black.
• Pubs and physical stores hold the stock and
variation of these beers meaning consumers are
limited to what they can find at those locations.
• Beerwulf fills that gap by cutting out the
middleman and going straight to the enthusiast.
How did they find value in D2C?
Need for more info?

8. HavenLife is an insurance company, founded
by MassMutual, who offer a fully-digital life
insurance service.
HavenLife.
By MassMutual.
Who is HavenLife?
• Insurance, the industry most often misunderstood
by the masses. The selling of its complicated legal
jargon and confusing policy structures were
entrusted to smooth-talking brokers, creating
wide distance between them and the end-
consumer.
• HavenLife broke that by going digital and D2C,
which meant they needed to simplify the process,
the information, and appeal to human nature.
How did they find value in D2C?
Need for more info?

9. A digital D2C mattress brand, Tulo, founded
by a physical all-brand store, Mattress Firm.
Tulo.
By Mattress Firm.
Who is Tulo?
• Choice, the one thing in abundance when
purchasing a mattress, and a frustration point for
consumers after bouncing endlessly for hours in a
store.
• Mattress Firm entered the game themselves by
creating their own mattress brand and took
complete control in how they sold it by selling it
D2C.
How did they find value in D2C?
Need for more info?

10. Visible is a low-cost network provider
developed inside telecoms giant, Verizon.
Visible.
By Verizon.
Who is Visible?
• The rise of digital-only players in the telecoms
industry has forced corporates to show their cards
to consumers in order to win their trust and
business.
• Verizon heard that call and created Visible, a fully-
digital phone service that has one price – $40 –
for unlimited data, minutes, and messaging.
• This is a classic case of “If you can’t beat ‘em, join
‘em”.
How did they find value in D2C?
Need for more info?

11. Global financial giant, John Hancock, created an
in-house startup Twine to enter the digital
savings and investment market.
Twine.
By John Hancock.
Who is Twine?
• Consumers are told that saving and investing for
their future is paramount to living a comfortable
life in cases of a rainy day or retirement.
• John Hancock realised that people are more likely
to stick to their financial goals if they are
accountable to another person, which is why
Twine is a collaborative savings app built for two.
• They didn’t just go direct-to-consumer they went
direct-to-couples.
How did they find value in D2C?
Need for more info?

12. Get inspired by 30 more
inspiring corporate
startup stories.
DOWNLOAD TH E E-B OOK
Would you like to learn more from other
corporate ventures out there?
M o r e i n s p i r a t i o n .

13. 5 Direct-to-Consumer
Corporate Responders.
Corporates who have responded to swift changes in
market behaviour by adapting their current offering
towards D2C. Many of their plans to launch these
services have accelerated in a bid to remain relevant.
P a r t 2 .

14. Microsoft needs no introduction and
neither does their Office Suite.
Microsoft 365 goes
family subscription.
Who is Microsoft?
• The industry-defining tech company have adapted
to changes in the personal computer market by
offering subscription packages to consumers.
• This major pivot comes from their own data
sources that it’s difficult to convince people to
upgrade their OS every few years in order to have
all the latest software.
How did they find value in D2C?
Need for more info?

15. Disney have been a household name in
entertainment for close to 100 years, and will
now cement their place in the home.
Disney to consumer.
Bring it on home.
Who is Disney?
• Disney most recently launched Disney+, their
very own SVOD (streaming-video-on-demand).
• This played perfectly into the recent emergence
of the stay-at-home-economy as cinemas have
shut their doors as part of the lockdown.
• Disney announced that a few new movies will
be released directly on SVOD, breaking the
traditional release model.
How did they find value in D2C?
Need for more info?

16. Signature Brew is London’s cult city brewery,
who are now bringing the pub to you.
Signature Brew’s
“Pub in a Box”.
Who is Signature Brew?
• The UK’s pub culture is legendary. So when
social distancing was enforced a part of
London’s social fabric was ripped.
• Signature Brew launched the “Pub in a Box”,
which includes a range of beers, glasses,
coasters, a vinyl, pub quiz game, a playlist, and
the old favourite pub snacks.
• They also employed recently-out-of-work
travelling musicians to be the delivery people.
How did they find value in D2C?
Need for more info?

17. Electronics producer, Sony, entered the banking
industry with a completely digital service.
Sony Bank’s leap
with language.
Who is Sony?
• Digital banking isn’t anything new but the
convenience and services it provides are what
give it a leg up on competitors.
• With an increasingly globalised market, expats in
Japan require the same financial services in
order to integrate into society smoothly.
• Sony Bank recognised this need and launched
an English version of their service.
How did they find value in D2C?
Need for more info?

18. Nike have made it their strategy to respond to the
zeitgeist with positivity and ‘realness’.
Nike hitting
home.
Who is Nike?
• At its core Nike is an apparel company, but they
don’t just sell fitness wear to consumers. They
are so much more due to their timely consumer
engagement.
• In response to the the stay-at-home economy,
Nike have stepped up their digital D2C game
and opened up the premium features of their
training app for all to use. They also developed a
training routine specifically for staying indoors.
How did they find value in D2C?
Need for more info?

19. There has never been a
better time to find new
growth. Reach out to me
for ways to thrive in the
stay-at-home economy.
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
EMAIL LINKEDIN