The document lists and provides brief descriptions of 10 business books that a company called P&N CPAs is reading. Some of the books discussed include "Built to Last" by Jim Collins about exceptionally long-lasting companies, "Liar's Poker" by Michael Lewis about Wall Street in the 1980s, and "Good to Great" by Jim Collins about how good companies can achieve greatness. The books cover various business topics like building sustainable organizations, the Wall Street culture of the 80s, and what distinguishes companies that go from good to great.

1. TOP 10: Business Books We are Reading at P&N
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

2. 1 At the Crossroads - Gale Crosley
If you'd like to know how to change your
underachieving firm, At The Crossroads: The
Remarkable CPA Firm That Nearly Crashed, Then
Soared may hold the key to a bright new future. This
innovative book is told in story form, drawing the
reader behind the scenes of a dysfunctional team
that applies Crosley’s Practice Growth Model to
overcome the defects to produce a highly
functional team.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

3. 2 Built to Last – Jim Collins
Collins and Porras took eighteen truly exceptional
and long-lasting companies -- they have an
average age of nearly one hundred years and
have outperformed the general stock market by a
factor of fifteen since 1926 -- and studied each
company in direct comparison to one of its top
competitors. Built to Last provides a master
blueprint for building organizations that will prosper
long into the twenty-first century and beyond.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

4. 3 Liars Poker – Michael Lewis
The time was the 1980s. The place was Wall Street.
The game was called Liar’s Poker. Liar’s Poker is the
culmination of those heady, frenzied years—a
behind-the-scenes look at a unique and turbulent
time in American business. From the frat-boy
camaraderie of the forty-first-floor trading room to
the killer instinct that made ambitious young men
gamble everything on a high-stakes game of
bluffing and deception, here is Michael Lewis’s
knowing and hilarious insider’s account of an
unprecedented era of greed, gluttony, and
outrageous fortune.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

5. 4 Behind the Cloud – Marc Benioff
Marc Benioff, the visionary founder, chairman and
CEO of salesforce.com, tells how he and his team
created and used new business, technology, ad
philanthropic models tailored to this time of
extraordinary change. In Behind the Cloud, Benioff
shares the strategies that have inspired employees,
turned customers into evangelists, leveraged an
ecosystem of partners, and allowed innovation to
flourish.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

6. 5 Convergence Culture – Henry Jenkins
Jenkins provides a riveting introduction to the world
where every story gets told and every brand gets
sold across multiple media platforms. He explains
the cultural shift that is occurring as consumers fight
for control across disparate channels, changing the
way we do business, elect our leaders, and
educate our children.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

7. 6 Competitive Advantage – Michael Porter
Michael E. Porter's Competitive Advantage explores
the underpinnings of competitive advantage in the
individual firm. Competitive Advantage introduces
a whole new way of understanding what a firm
does. Competitive Advantage has guided
countless companies, business school students, and
scholars in understanding the roots of competition.
Porter's work captures the extraordinary complexity
of competition in a way that makes strategy both
concrete and actionable.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

8. 7 True Professionalism – David Maister
There are relatively few new ideas in business, if any
at all. The lesson is clear: Believe passionately in
what you do, and never knowingly compromise
your standards and values. Act like a true
professional, aiming for true excellence, and the
money will follow. Act like a prostitute, with an
attitude of “I’ll do it for the money, but don’t
expect me to care,’’ and you’ll lose the premium
that excellence earns. True professionalism wins!
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

9. 8 Implementing Value Pricing – Ron Baker
Value pricing is becoming more common among
attorneys and CPAs across the country. Everyone's
talking about it, but very little has been written on
how to implement this innovative, lucrative option.
This resource is designed to provide CPAs, attorneys,
and other professionals with the information
needed to evaluate the economics of alternative
billing methods.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

10. 9 Good to Great – Jim Collins
The Challenge:
How can good companies, mediocre companies,
even bad companies achieve enduring greatness?
The Study:
For years, this question preyed on the mind of Jim
Collins. Are there companies that defy gravity and
convert long-term mediocrity or worse into long-
term superiority? And if so, what are the universal
distinguishing characteristics that cause a
company to go from good to great?
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com

11. 10 Execution – Bossidy & Charan
The book that shows how to get the job done and
deliver results . . . whether you’re running an entire
company or in your first management job.
Putting an execution culture in place is hard, but
losing it is easy. In July 2001 Larry Bossidy was asked
by the board of directors of Honeywell International
(it had merged with AlliedSignal) to return and get
the company back on track. He’s been putting the
ideas he writes about in Execution to work in real
time.
8550 United Plaza Blvd. Suite 1001 Baton Rouge, LA 70809 {225} 360.3122 www.PNCPA.com