The document outlines the analytics process, which begins with defining the problem and understanding the situation by asking the right questions. This is followed by acquiring, preparing, analyzing, and modeling the data. Various techniques are used to clean and transform the data. The results are then visualized and reported on, before taking action and monitoring the impact. The process involves multiple iterative stages from problem definition to data analysis and modeling to inform action.

1. The Analytics Process
Problem
Definition

2. Understanding the broad Framework
THE STARTING POINT
• Define the Problem
• Assess the situation
ASK THE RIGHT
QUESTIONS
ACQUISITION, PREPARATION,
ANALYSIS, MODELLING,
VISUALIZATION, REPORTING
…AND FINALLY
ACTION
MONITOR
MEASURE THE IMPACT

3. The First Stage

4. The Next Stages

6. Step 1: Acquire Data

17. Data Munging
• Scaling
• Feature Selection
• Transformation
• Dimension Reduction
• etc., etc., etc.

22. Broad Categories of Analysis Techniques

23. Broad Categories of Analysis Techniques

30. To Recap…
Problem
Definition