NAFMT Presentation - 05-04-2013

How To Market Your Business Online
Presented by Phyllis Breech

Agenda
 Introduction
 Marketing Your Business Online
 Why a website must be an essential part of your
business plan.
 What are some things you can do to establish
your web presence.
 Conclusion - Questions

Psalm 127:1
Unless the Lord builds the house, those
who build it labor in vain. Unless the Lord
watches over the city, the watchman stays
awake in vain.
www.sa-technology.com
The Foundation of Successful Business

Why you need an Online Presence
 Yellow Pages are in steady decline
 Newspapers are in trouble across the country
 Television / Radio is not cost effective
 Email marketing has seen a drop in response
rates due to the pure volume of “noise”
 Here are some reason you should be online

90 Trillion Emails
sent on the Internet in 2009.
Source: Jess3 www.sa-technology.com

Billion Active Facebook Users
Source: Tech Herald
Photo Credit: Oversocialized

131 Million
Blogs on the Internet.
Source: Jess3

10 Billion+ Tweets Sent on Twitter
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable

2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch

73% of activity online in one way or another “is related to
local searches done in Google”
For every one dollar spend online, another five or six are
going to offline purchases that are influenced by online
research
Why Getting your Business online so important?

 97% of Internet users gather shopping
information online, and 51% characterize
their behavior as “Shop Online, Purchase
Offline”
 70% of online searchers will use local search
engine to find YOUR TRUCKING businesses.
Why Getting your Business online so important?

 Who/Where are your Idea Customers
 Having a web page isn’t enough
 Be a respected and trusted authority
 Become a resource in your market - EXPERT!
 BE DIFFERENT
A Paradigm Shift

But Are My Clients Really Looking For Me Online?
Who’s Looking for Me?

Building a Long-Term Strategy
Branding your Business
Leverage Social Media (All FREE to set up)
LinkedIn
YouTube
FaceBook
Twitter
Website
SEO(Search Engine Optimization)

Building a Long-Term Strategy
 Mobile Devices
 Consider a custom mobile website
 Optimize your existing site for mobile
 Mobile Text Marketing
 QR Codes (Quick Response Code)

Social Media Takeover
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media
101 – Getting
Known!

“Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane

“Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files

“Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo

Facebook Fan Pages Let Businesses
Interact with Customers and Prospects

“Twitter is like a Text Message with a
BCC: To The World”
Photo Credit: ydhsu

Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.

Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de

Leveraging Social Media

Social Media is for Leads and Sales

Social Media is for B2B and B2C

 LinkedIn/YouTube account for your business
 Facebook Fan page and Twitter Account
 Create/Add a Blog to your website(wordpress)
Add 2-3 articles per week
 Consider having a “custom” Facebook/Twitter
page created. Branding
 Outsource the customization of Social Media
pages, and the content.
Social Media Strategies

Mobile Phone Marketing
4 TIMES as many mobile phone users as
internet users
33% of phones use high speed data
services
IPhone, Blackberry & Android
The Mobile Media Revolution

What Can You Do? How Do you Get To Start?

 Branding
logo
Colors
 Google Places page
Getting Started your business set-up

Google Places
www.google.com/local/add
Bing Local
https://ssl.bing.com/listings/ListingCenter.aspx
Yahoo Local
http://listings.local.yahoo.com/
Create Search Engine Business Listings(MAPS)

 The Internet has changed the way we
do business
 New Times Require New Approaches
 With Internet geographic restrictions are
removed
A Website is The New Necessity

 Sales opportunities increase while
transaction costs decrease.
 Your Website sell 24 hours a day / 7 days a
week
 Products can be delivered instantly at a fraction
of conventional delivery expenses.
The Benefits of a Website

Determine your budget
Register domain name (Own it)
Set-up hosting account
Start with a Word Press blog
Use keyword rich text
Call to action
Form to capture visitors information.
TIPS: Setting up your Website

 Optimize website with geo targeted location (city name, keyword )
 Claim Google Places, Yahoo Local, Bing Local listing for your business
 Create Valuable Content (content is King)
 Setup online lead capture (forms) on your website
 List your business in directory and review sites
 Get listed in all local search directories
 Build targeted links to your website.
 Get Testimonies & real reviews
 Track results of your progress
Roadmap for an Online Presence

Don’t Get left behind
Get your business online!
Questions?
https://www.facebook.com/SATechnology
twitter.com/pbreech
linkedin.com/in/pbreech

Textual content to be provided by customer.
 Customer responsible for Hosting and Domain Name Registration
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Questions?
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The best way to get to your greatness
is through small, continuous steps.
~ Robin Sharma
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http://www.slideshare.net/pbreech/1-nafmt-presentation-05042013

NAFMT Presentation - 05-04-2013

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