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jasonyoudj

demodesu

Spiritual






로성코남 다사래기 를간
집들믹자

.
람를억 드단
중의적이 들배에 러명
하등인미 에경남 내료
게장요지 게으는 었하
한 으소가 강로중 다게

.
다로와강 한스독 숙
인매한 취
.

인쳐성
해력두 상지이 해
시적사 을나강 소
각인람 의
남가한
적여의 긴던노 효
으 과

Segmentation
술 먹은 사람 / 술 안 먹은 사람
갈증 나는 사람 / 단맛을 느끼고 싶
어하는 사람

컨디션 옥수수 수염차
여명 17차
모닝케어 내몸에 흐를류

Targeting
기존 차 음료 시장의 고객 집단에서
‘숙취 후 갈증을 일으키는 사람들’
의 집단을 따로 분리를 하여 분석을 지나친 세분화로 시장의 규모가 너

하였다. 무 작다.
수요의 발생의 가능성이 적다

Significa
nt
Shared
Sustaina
with soci
ble
ety

Systema
tized int
7S Simple
o 4p

Supporti
ng evide Specific
nce

자극적이거나 유혹적이지
않다.
굉장히 일반적인 음료형태

Significa
nt

헛개나무가 들어갔다
는 면에서는 다른 제품보다
차별성이 있겠지만, 오히려
경쟁사보다 직관성이 떨어진
다
헛개열매 함량
광동17500mg vs CJ8300mg

경쟁사에게 추월 당할
위험이 있다.

Sustaina
ble

다른 업체에서
신제품이 나온다면 헛개
열매를 이용해서 차를 만든 것
에 대한 시장지배력이 떨어진
다

상품자체의 카테고리가
혼돈스럽다.

Simple

헛개수를 통해
숙취와 갈증해소라는
테마가 잘 명시되어있다.

구체적으로 헛개수와 컨디
션이 명시되어 있어서 자
동적으로 숙취해소를 떠올
리게 한다..

Specific

제품의 패키지가
여타 회사의 일반적인
차들과 비슷하게 생겨서 소비
자가 헷살릴 위험이 있다.

1. 탁월한 해독작용! 2. 장을 튼튼하게!
헛개나무는 간의 해독작 헛개나무는 장속의 세균층을
용이 탁월합니다. 또한, 정상적으로 만들어 주는 효능
음주 전에 헛개나무를 달 이 있기 때문에 세균층의 균열
인 물을 드시면 술에 잘 로 인해서 대장균이 많이 증식
취하지 않게 됩니다. 되기 때문에 발생하는 변비를
예방하는데에 좋습니다.

Supporti
ng evide
3. 갈증에 좋습니다.
nce
헛개나무는 가슴속의 열을
없애고, 갈증을 해소시켜주 4. 관절염에 좋습니다.
는 효능이 있습니다. 헛개나무는 관절의 이완을 위
때문에 운동을 하실 시에 드 한 근육을 풀어주는 효능은 물
시면 매우 좋습니다. 론, 염증을 삭히는 효능이 뛰
어납니다. 때문에 관절염의 통
증을 완화시켜주며, 치료하는
효능이 있습니다.

연결성이있음 싼 숙취해소
제 적절하다

Systema
tized int
o 4p
4p의 조직성은 이후에

숫취해소에 도움이 되기때
문에 현대인의 잦은 술자
리로 인한 고통의 집을 덜
어주고자 하는 제품이다.

Shared
with soci
ety
신라면 블랙과는
대조되게 일반적인 숙취해소
음료재보다 저렴한 가격으로
소비자의 물가상승 압박을 완
화해주는 역할을 한다.

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2. 4P 와 STP MSD7S 3C 왕P

5.    로성코남 다사래기 를간 집들믹자 . 람를억 드단 중의적이 들배에 러명 하등인미 에경남 내료 게장요지 게으는 었하 한 으소가 강로중 다게 . 다로와강 한스독 숙 인매한 취 . 인쳐성 해력두 상지이 해 시적사 을나강 소 각인람 의 남가한 적여의 긴던노 효 으 과

6. Segmentation 술 먹은 사람 / 술 안 먹은 사람 갈증 나는 사람 / 단맛을 느끼고 싶 어하는 사람 컨디션 옥수수 수염차 여명 17차 모닝케어 내몸에 흐를류

7. Targeting 기존 차 음료 시장의 고객 집단에서 ‘숙취 후 갈증을 일으키는 사람들’ 의 집단을 따로 분리를 하여 분석을 지나친 세분화로 시장의 규모가 너 하였다. 무 작다. 수요의 발생의 가능성이 적다

8. Positioning 애매합니다.

9. 여명 컨디션 모닝 케어 헛개수 17차 옥수수수염차

10. Significa nt Shared Sustaina with soci ble ety Systema tized int 7S Simple o 4p Supporti ng evide Specific nce

11. 자극적이거나 유혹적이지 않다. 굉장히 일반적인 음료형태 Significa nt 헛개나무가 들어갔다 는 면에서는 다른 제품보다 차별성이 있겠지만, 오히려 경쟁사보다 직관성이 떨어진 다 헛개열매 함량 광동17500mg vs CJ8300mg

12. 경쟁사에게 추월 당할 위험이 있다. Sustaina ble 다른 업체에서 신제품이 나온다면 헛개 열매를 이용해서 차를 만든 것 에 대한 시장지배력이 떨어진 다

13. 상품자체의 카테고리가 혼돈스럽다. Simple 헛개수를 통해 숙취와 갈증해소라는 테마가 잘 명시되어있다.

14. 구체적으로 헛개수와 컨디 션이 명시되어 있어서 자 동적으로 숙취해소를 떠올 리게 한다.. Specific 제품의 패키지가 여타 회사의 일반적인 차들과 비슷하게 생겨서 소비 자가 헷살릴 위험이 있다.

15. 1. 탁월한 해독작용! 2. 장을 튼튼하게! 헛개나무는 간의 해독작 헛개나무는 장속의 세균층을 용이 탁월합니다. 또한, 정상적으로 만들어 주는 효능 음주 전에 헛개나무를 달 이 있기 때문에 세균층의 균열 인 물을 드시면 술에 잘 로 인해서 대장균이 많이 증식 취하지 않게 됩니다. 되기 때문에 발생하는 변비를 예방하는데에 좋습니다. Supporti ng evide 3. 갈증에 좋습니다. nce 헛개나무는 가슴속의 열을 없애고, 갈증을 해소시켜주 4. 관절염에 좋습니다. 는 효능이 있습니다. 헛개나무는 관절의 이완을 위 때문에 운동을 하실 시에 드 한 근육을 풀어주는 효능은 물 시면 매우 좋습니다. 론, 염증을 삭히는 효능이 뛰 어납니다. 때문에 관절염의 통 증을 완화시켜주며, 치료하는 효능이 있습니다.

16. 연결성이있음 싼 숙취해소 제 적절하다 Systema tized int o 4p 4p의 조직성은 이후에

17. 숫취해소에 도움이 되기때 문에 현대인의 잦은 술자 리로 인한 고통의 집을 덜 어주고자 하는 제품이다. Shared with soci ety 신라면 블랙과는 대조되게 일반적인 숙취해소 음료재보다 저렴한 가격으로 소비자의 물가상승 압박을 완 화해주는 역할을 한다.

18.

19.

20. Centere d Compl eteness Consistence

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