Growing Big on Facebook: A Case Study - Dan Laughlin - 6waves LolappsSociality Rocks!
Facebook's gaming environment has rapidly matured, creating a highly competitive environment with challenging economics. Understanding how to implement a multi-faced marketing strategy that complements ongoing content development is crucial to giving your game the longevity needed to produce a sizable profit. In a case study you don't want to miss, 6waves, the largest independent publisher of social games, will share key insights from one of its most successful titles.
Growing Big on Facebook: A Case Study - Dan Laughlin - 6waves LolappsSociality Rocks!
Facebook's gaming environment has rapidly matured, creating a highly competitive environment with challenging economics. Understanding how to implement a multi-faced marketing strategy that complements ongoing content development is crucial to giving your game the longevity needed to produce a sizable profit. In a case study you don't want to miss, 6waves, the largest independent publisher of social games, will share key insights from one of its most successful titles.
