2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
07 авиаок
1. Упрощенный Технический Русский:
принципы, преимущества, пути
реализации
Simplified Technical Russian:
concepts, benefits, implementation
Антон Тарасенко
ООО АВИАОК
Anton Tarasenko
AVIAOK JSC
2. • Недопонимание тех. инструкций и
руководств рабочим персоналом и
потребителями;
Misinterpretation of technical manuals
• Высокие затраты на разработку и поддержку
технической документации;
Documentation development and support costs
• Высокие затраты на перевод документации;
Elevated translation costs
Сложность языка, проблемы
Language complexity problems
3. Да, уже
очищаю…
That’s what I’m
doing d’oh…
Оператору уборочной машины,
немедленно очистить ВПП!!!
Snow plough operator,
Clear the runway immediately!
4. • Брак на производстве;
Production defects
• Поломки из-за неправильной эксплуатации;
Malfunctions due to improper operation
• Несчастные случаи на производстве;
Manufacture accidents
• Издержки и судебные иски из-за возврата
продукции.
Refunds, lawsuits, sales drops
Издержки
Costs
5. • Caterpillar Technical English (CTE);
• GIFAS Rationalised French;
• E-Prime;
• Xerox Multilingual Customized English;
• Kodak International Service Language;
• IBM Easy English;
• Sun Controlled English;
• AECMA Simplified English
(с 2005 года ASD-STE100)
Зарубежный опыт
Foreign experience
6. • Четкие и понятные инструкции и руководства для
персонала и потребителя;
Clear and unambiguous instructions for personnel and users
• Максимально упрощенная процедура перевода;
Simplified translations
• Сокращение объемов технической документации
Documentation volume decreased
• Сокращение времени и расходов на разработку
Development cost and effort decreased
• Сокращение времени и расходов на перевод
Translation cost and effort decreased
Цели упрощенного языка
Simplified language objectives
7. 1) Подробное руководство
Detailed manual
2) Четкие правила и примеры
Accurate rules and examples
3) Словарь терминов и наиболее
употребительных слов
Terminology and general vocabulary dictionaries
4) Инструмент проверки текста
Checker tool
Что такое УТР?
What is STR?
9. Запрещенные слова
Non-approved words
Неправильно / Wrong
Сообщите инженерно-техническому работнику сведения о неисправностях
узлов и элементов устройства, выявленных в процессе работы
СВЕДЕНИЯ: сведения, данные, информация
НЕИСПРАВНОСТЬ: неисправность, поломка, дефект, сбой
УСТРОЙСТВО: механизм, оборудование, размещение
Правильно / Correct
Сообщите ответственному инженерно-техническому работнику информацию
о выявленных дефектах узлов и элементов погрузчика.
10. Разрешенное значение
Approved meaning
Неправильно / Wrong
Сообщите об этом лицу, отвечающему за безопасное производство
погрузочных работ.
Лицо и руки вымыть теплой водой с мылом или принять душ.
ЛИЦО: лицо, личность, человек, сотрудник
Правильно / Correct
Сообщите об этом сотруднику, который отвечает за безопасное выполнение
погрузочных работ.
Вымойте лицо и руки теплой водой с мылом или примите душ.
11. Запрещенные формы слова
Nonapproved word forms
Неправильно / Wrong
Для предотвращения ухудшения эксплуатационных качеств аккумулятора
погрузчика выполнять его осмотр необходимо не реже одного раза в месяц
КАЧЕСТВО - степень пригодности, соответствия (высокое качество изготовления)
КАЧЕСТВА - отличительные признаки (оборудование должно обладать следующими
качествами)
Правильно / Correct
Чтобы предотвратить ухудшение эксплуатационных характеристик
аккумулятора погрузчика, осматривайте его не реже одного раза в месяц
12. Длина предложения
Sentence length
Неправильно / Wrong
Если во время работы произошла авария или несчастный случай, машинист
должен сообщить об этом лицу, отвечающему за безопасное производство
погрузочных работ на аэродроме, и обеспечить сохранность обстановки
на момент аварии или несчастного случая, если это не представляет
опасности для жизни и здоровья окружающих.
Сложноподчиненное предложение, 43 слова, 4 запятые
Правильно / Correct
Если во время работы произошла авария, сообщите об этом сотруднику,
который отвечает за безопасное выполнение погрузочных работ.
Если нет угрозы жизни и здоровью окружающих людей, не меняйте ничего на
месте аварии.
13. Повелительное наклонение
Imperative mood
Неправильно / Wrong
- опустить груз и прекратить работу;
- вызвать пожарную охрану;
- приступить к тушению пожара.
Очень важно, чтобы читатель той или иной инструкции понимал, что именно он должен
выполнить указанное действие.
Правильно / Correct
- опустите груз и прекратите работу;
- вызовите пожарную охрану;
- начните тушить пожар.
14. Порядок слов
Word order
Неправильно / Wrong
Осмотр погрузчика производите при выключенном зажигании.
Лицо и руки вымыть теплой водой с мылом или принять душ.
При работе с погрузчиком важными являются следующие факторы.
- в простом предложении запрещается ставить подлежащее в его конец;
- прямое дополнение запрещается ставить вперед сказуемого;
- изменяйте инвертированный порядок частей составного сказуемого.
Правильно / Correct
Вымойте лицо и руки теплой водой с мылом или примите душ.
Выключите зажигание, затем выполните осмотр погрузчика.
Следующие факторы являются важными при работе с погрузчиком.
15. Причастный оборот
Participles
Неправильно / Wrong
Лицо, отвечающее за безопасное производство погрузочных работ на
аэродроме.
Неисправности, выявленные в процессе работы.
Наличие причастного оборота всегда усложняет синтаксическую структуру
предложения, затрудняет его прочтение и понимание. Причастный оборот является
источником новой информации в дополнение к основной.
Правильно / Correct
Сотрудник, который отвечает за безопасное выполнение погрузочных работ
на аэродроме :
Выявленные неисправности.
17. Рост качества документа
Improved document quality
Исходный
Source text
Упрощенный
Simplified text
Изменение
Comparison
Всего слов
Total words 233 208 11%
Всего терминов
Total terms 149 136 9%
Всего предложений
Total Sentences 20 24 -20%
Слов в предложении
Words per sentence 11,7 8,7 26%
Удобочитаемость
Readability 24,1% 42,9% 78%
Переводимость
Translatability 37,4% 55,7% 49%
Рейтинг
Rating 53,5% 100% 87%
18. Автоматический перевод
Machine Translation
Исходный текст – Source Text
The personnel is informed on the fire which has arisen
in airdrome by the alarm system.
At occurrence of a fire at the moment of manufacture
of loading works in a luggage compartment of the
plane:
- To lower cargo and to stop work;
- To cause fire protection and to inform an
organisation management;
- To start fire extinguishing, using fire extinguishing
means available on a working site.
At occurrence of the spontaneous natural phenomena
(hurricane, earthquake, etc.):
- To lower cargo on the earth (platform) and to stop
work;
- To leave a working platform and to leave in a safe
place.
If in an operating time there was a failure or accident,
the machinist should inform on it to the person who is
responsible for safe manufacture of loading works in
airdrome, and to provide safety of conditions at the
moment of failure or accident if it does not represent
danger to a life and health of associates. For reduction
of risk of occurrence of emergencies it is necessary to
observe safety rules strictly.
Упрощенный текст – Simplified Text
The alarm system informs the personnel on the fire which
has arisen in airdrome.
If the fire has begun during loading works in a luggage
compartment of the plane:
- Stop work and lower cargo;
- Cause fire protection and inform directors;
- Start to extinguish a fire. Use fire extinguishing means
available on a working site.
In case of the spontaneous natural phenomena
(hurricane, earthquake, etc.):
- Lower cargo on the earth (platform) and stop work;
- Leave a working platform and leave in a safe place.
If in an operating time there was a failure, inform on it to
the employee who is responsible for safe performance of
loading works in airdrome. If there is no threat of a life
and to health of surrounding people, do not change
anything on a place of accident. To reduce probability of
emergencies, strictly observe safety rules.
19. Внедрение УТР: ключ к успеху
STR Implementation: key to success
• Разработать отраслевую словарную базу
Design the terminology database
• Обучить персонал
Train personnel
• Использовать автоматизированные
средства проверки
Use automated software
20. Свяжитесь с нами
Contact us
ООО «АВИАОК»
г.Таганрог, ул.Греческая 74
тел: 8 (8634) 388-543
http://www.aviaok.com
anton@aviaok.com
http://technorus.ru/
Благодарим за внимание
Thank you