The document discusses improvements made to Campagnolo's iconic Bora wheelset. Engineers improved the already high-performing wheelset by widening the rim profile from 20.5mm to 24.2mm, allowing for wider, more grippy tires while increasing aerodynamics and structural strength. Other improvements include a treatment that improves braking on carbon rims, lighter graphics applied via water transfer, and a smaller front hub that reduces weight without sacrificing performance. The updated Bora is available in 35mm and 50mm rim profiles and includes authentication documentation to verify the wheels are genuine Campagnolo products.

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BORA: the best just got better
1994 marked the beginning of something special for the cycling industry. Until this point the industry had
one idea as to what a true performance racing wheel looked like. Then came along the Campagnolo Bora to
set forth a new standard in performance wheelworks for competition at the highest level. The Bora in 1994
weighed nearly 200 grams less than anything else available, incorporated fantastic aerodynamics, supe-
rior handling and power transfer that would become enviable by all. From 1994 forward the Campagnolo
Bora wheelset underwent several improvements that would maintain its leadership status and ensure that it
remained the wheel that athletes the world over sought out for the maximum in performance, reliability and
speed. This tried and tested design however was destined to be improved upon as the Campagnolo mission
to continuously innovate drives engineers within the factory in Vicenza to incessantly search for incremental
improvements that will lead to real world performance advantages.
The culmination of the Campy Tech Lab’s efforts to improve upon this most iconic of wheelsets is manifested
in the form of the new and improved Campagnolo Bora wheelset. Improving upon what was already her-
alded as the industry standard for performance and durability would prove to be an arduous task for the
engineers and a great effort was made to maintain the tried and trusted design of the current Bora where
possible while effecting changes only where performance could be maintained upon or improved without
affecting other areas. Solid construction methods and technologies such as the G3 spoke patterns on the rear
wheel and pyramidal rim design were maintained. The Bora Ultra version will also continue with the amaz-
ingly efficient CULT ceramic bearings…9 times more efficient that standard bearings, the will spin for up to
47 minutes after being run at 500rpms. These staples in
Bora performance combine with new improvements such
as the 3Diamant treatment that trickles down from the
recently launched Bora 35 wheels. This treatment now
finds itself improving carbon braking performance to the
point of feeling similar to aluminum in all conditions not
only on the Bora 35 but now also on the 50 mm version.
Perhaps the most noticeable improvement will come in
the form of a new, wider profile of the Bora rim. Moving
the width from 20,5mm to 24,2mm allowed engineers
not only to improve upon aerodynamics but also to house

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wider tubular tires. The wider tires increase con-
trol as the contact area between tire and asphalt
is increased, thus improving grip in addition to
creating a more comfortable ride. The new wider
structure also represents an increase in structural
strength, thus rendering the already universally
lauded resistance and reliability of the Bora even
more adept at handling any course or condition
that presents itself on race day.
The wider structure aids in aerodynamics, increas-
es structural integrity but also allows engineers to
create a lighter version of the famed Bora wheel.
While the contrary might seem more likely, the
larger profile of the Bora rim creates a stronger
structure with less need for material intended for
structural reinforcement. Campagnolo is thus able
to give increased structural integrity at a lower
weight with regards to the rim. The graphic ap-
plication was also studied and a new method
was utilized which allows Campagnolo to apply
the logos via water transfer thus avoiding heavier
adhesives. This too represents a weight savings
of nearly 15 grams in addition to a cleaner and
more durable aesthetic quality.
Weight is further reduced thanks to a smaller pro-
file front hub applied to this new Bora design.
Campagnolo engineers were able to reduce the
weight and size of the hub while maintaining all
of the performance characteristics of the previous
version. In other words, the same fantastic Bora
performance in a smaller package.
The newest version of the Campagnolo Bora per-
formance wheel will be available in both 35 and
50 rim profiles, both One and Ultra configurations
and both bright and dark label graphic designs.
Not only has the staff at Campagnolo worked
diligently to produce new standards in both per-
formance and durability but important steps have
been taken to guarantee that real Campagnolo
quality is easily identifiable by the end user. The
level of quality, reliability and performance of
Campagnolo carbon wheels is envied by many
and several unscrupulous companies and individ-

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uals have tried and continue to try producing low-cost, false versions of the Bora and Hyperon wheels. These
hastily made copies represent a real and substantial danger to the end user. The only way to be sure you
are riding on Campagnolo quality wheels is to be sure that they are in fact original Campagnolo products.
In an effort to help consumers easily verify without a shadow of a doubt that the wheels they have purchased
are original Campagnolo products, a new validation and verification service has been implemented. All
carbon wheels from Campagnolo will include documentation that can be verified via Certilogo, thus proving
the authenticity or lack thereof of any given Campagnolo carbon fiber wheelset.
BORA ULTRA 35 1179 g
BORA ULTRA 50 1267 g
BORA ONE 35 1223 g
BORA ONE 50 1313 g