RECREATION 8-14
MASS PREMIUM – WAY FORWARD
ROADEO DUAL SHOX – Product Architecture
BDP VOL
SPEED
KEY FEATURES
No Competition
No Competition
No Competition
NEW CONCEP...
ROADEO HARD TAIL – Product Architecture
BDP VOL
SPEED
KEY FEATURES
ROADEO 24 INCH – Product Architecture
BDP VOL
SPEED
KEY FEATURES
NEW
CONCEPT
BASED ON
HARDLINER
MTB Geared 26 INCH – Product Architecture
BDP VOL
SPEED
KEY FEATURES
No Competition
No Competition
No Competition
No Compe...
MTB Geared 24 INCH – Product Architecture
BDP VOL
SPEED
KEY FEATURES
Hero NEXT Hercules Roadeo Turner VX
Existing Turner VX vs Competition
Competition TURNER VX
Option
HERO Enchant 18 Spd – BDP : 4475
• Dual suspension
• V- brakes
• Multi-speed transmission
• Dual color combination
...
Mass Runner (MAYHEM) – FEATURE Grid
Feature Roadeo Mayhem
Option A
Hero Enchant
Gears 18 Speed 18 Speed
Shifter Revo Revo
...
HERO Y Street 18 spd – BDP : 4745
Source : Feija, Sri Lanka BDP - 6300
• Dual suspension
• Front Disc / Rear V-brakes
• Mu...
Torrent Replacement( Geolander) – FEATURE Grid
Feature Roadeo
Geolander
Hero Y Street
Gears 21 Speed 21 Speed
Shifter EZY ...
New D- Frame Concept
Hercules TORRENT – 21 Spd
Existing Torrent
HERO UT Maxim 21 spd – BDP : 7800
Old Imported Torrent vs Competition
Competition
Hercules Roadeo TORRENT...
Hercules Roadeo A100 VX – 18spd - 7840
A100 VX 18 Speed vs Competition
A100 VX
Hero Octane Astra – 18spd - 5800
Competition
Hercules Roadeo A100 VX – Single Speed - 6655
A100 VX Single Speed vs Competition
A100 VX
Firefox Warrior – Single Speed -...
Hero Octane Spear - 21spd - 9100 Hercules Roadeo A300 - 10300
A300 vs Competition
Competition A300
Firefox Fusion 6 Spd – BDP : 6592 Hercules Roadeo HARDLINER 6 Spd – BDP : 6000
• Diamond frame geometry
• V- brakes
• Mult...
Entry Level Hardtail (Hardliner) – FEATURE Grid
Feature Roadeo Hardliner Firefox Fusion
Gears 6 Speed 6 Speed
Shifter Revo...
Shortlisted
Firefox Cyclone 21 Speed – BDP : 7800 Source – Tan Lan, MalaysiaBDP - 6100
• 21 Speed transmission
• EZ fire S...
Mid Range Hard tail (Wayfinder) – FEATURE Grid
Feature Roadeo Wayfinder Firefox
Cyclone
Gears 21 Speed 21 Speed
Shifter EZ...
Sparx 6 Speed
Sparx 6 Speed vs Competition
Nitro Integra 6 Speed
• Revo Shifters
• 6 Speed Transmission
KEY SELLING FEATUR...
Entry Level Geared (Sparx 6 Speed) – FEATURE Grid
Feature Sparx 6 Speed Hero Nitro Integra
6 Speed
Gears 6 Speed 6 Speed
S...
Fusion 6 Speed
Fusion 18 Speed
Fusion vs Competition
Hero X sport 6 Speed
Hero X Sport 18 Speed
• Rear Suspension
• Revo S...
Fusion 6 Speed – FEATURE Grid
Feature Fusion 6 Speed Hero X Sport 6spd
Gears 6 Speed 6 Speed
Shifter Revo Revo
Frame Steel...
Fusion 18 Speed – FEATURE Grid
Feature Fusion 18 Speed Hero X Sport 18spd
Gears 18 Speed 18 Speed
Shifter Revo Revo
Frame ...
ATOM 18 Speed
ATOM 18spd vs Competition
Atlas Crest 18 Speed
• Rear Suspension
• Revo Shifters
• 18 Speed Transmission
KEY...
ATOM 18 Speed – FEATURE Grid
Feature ATOM 18 Speed Atlas Crest 18spd
Gears 18 Speed 18 Speed
Shifter Revo Revo
Frame Steel...
BDP - 4800Hercules SPARTA – 18 Speed
Hercules Sparta 18 Speed vs Competition
BDP – 4035Hero NEXT – 18 Speed
• Revo shifter...
Hercules Sparta 18 Speed– FEATURE Grid
Feature Sparta 18 Spd Hero Next
Gears 18 Speed 18 Speed
Shifter Revo Revo
Frame Ste...
BDP - 4400Hercules SPARTA 24 – 6 Speed
Hercules Sparta 24 - 6 Speed vs Competition
BDP – 5100LA Karbon 6 Speed
• Revo shif...
Hercules Sparta 24”– FEATURE Grid
Feature Sparta 6 Speed LA Karbon
Gears 6 Speed 6 Speed
Shifter Revo Revo
Frame Steel Fra...
Hercules Terminator 24 - 6 Speed vs Competition
• Revo shifter
• 6 Speed transmission
• Dual Suspension
KEY SELLING FEATUR...
Revival of MTB Geared Portfolio – These models are at the bottom of the pyramid and will give good volumes to the
category...
Product type Project Name BDP Launch Date
Monthly
Volumes
Volumes for 2013-14
Mass Runner MAYHEM 5,650
November
2013
700 3...
• Easy Fire Gear shifting system is preferred in cycles as it is perceived to be safer to use.
• Dual disc brakes have max...
ROADEO MAYHEM
PRODUCT BRIEF
Title : Full Suspension 26” Roadeo Model
Project Name : MAYHEM
Brand : Hercules ROADEO
Consumer Segment : Bo...
CONSUMER PROFILE
ROADEO MAYHEM
SALES COMMITTED VOLUMES
STATUS Average Volume per month –800 Units.
ROADEO MAYHEM
COMPETITION CHECK
STATUS Mayhem will provide sportier, aggressive design, better quality fit-n-finish, fresh colors and be...
FEATURE BENCHMARKING
STATUS Mayhem specs are at par with the competing set.
Feature Roadeo Mayhem Hero Enchant
Gears 18 Sp...
ROADEO MAYHEM
STATUS
Consumer preference study done at 3 schools in CHENNAI.
Concept A likes by 59% of consumers. Cleared ...
STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements.
CRAFTSMANSHIP BENCHMARKI...
IP CHECK
STATUS Legal Check cleared.
ROADEO MAYHEM
COLOR AND GRAPHICS DESIGN
ROADEO MAYHEM
PRODUCT VISUALIZATION
Roadeo Branded Cushioned PU Saddle
Double Wall Alloy rims
18 Speed Shimano Gears
Revo Shifters
Threa...
ROADEO MAYHEM
PRODUCT COSTING
Previously price was converted with an Exchange Rate of Rs 55. With an exchange rate of Rs 6...
ROADEO MAYHEM
PRODUCT COSTING AGAINST TURNER VX
ROADEO GEOLANDER
PRODUCT BRIEF
ROADEO GEOLANDER
Title : Full Suspension 26” Roadeo Model
Project Name : GEOLANDER
Brand : Hercules ROADEO
C...
CONSUMER PROFILE
ROADEO GEOLANDER
SALES COMMITTED VOLUMES
ROADEO GEOLANDER
STATUS Average Volume per month – 300 Units.
TORRENT REPLACEMENT
Existing Torrent
BDP – Rs. 6600/-
STATUS : Sample awaited.
Source – Feija, China
EST. BDP - Rs. 7000/-...
COMPETITION CHECK
ROADEO GEOLANDER
STATUS Geolander will provide modern design, better quality fit-n-finish, fresh colors ...
FEATURE BENCHMARKING
ROADEO GEOLANDER
STATUS Geolander provides better shifters (EZY fire) compared to Revo shifters in Y-...
ROADEO
TURNER VX
GEOLANDER
PRODUCT USABILITY CHECK
ROADEO GEOLANDER
STATUS
Geolander is shorter than Turner VX by 60 mm.
H...
45%
55%
ROADEO GEOLANDER
STATUS
Consumer preference study done at CHENNAI.
Geolander concept liked by 55% consumers.
CONSU...
ROADEO GEOLANDER
STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements.
CRAFTSM...
ROADEO GEOLANDER
IP CHECK
STATUS Legal Check cleared.
ROADEO GEOLANDER
STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements.
COLOR A...
ROADEO GEOLANDER
PRODUCT VISUALIZATION
Roadeo Branded Cushioned PU Saddle
Double Wall Alloy rims
21 Speed Shimano Gears
EZ...
ROADEO GEOLANDER
PRODUCT COSTING AGAINST A-100 VX
SAMEER M I PRODUCT DEVELOPMENT I TI CYCLES OF INDIA
THANK YOU
STRATEGIC DESIGN - Product Planning
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STRATEGIC DESIGN - Product Planning

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Product strategy proposal for Mass premium and MTB segment.

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STRATEGIC DESIGN - Product Planning

  1. 1. RECREATION 8-14 MASS PREMIUM – WAY FORWARD
  2. 2. ROADEO DUAL SHOX – Product Architecture BDP VOL SPEED KEY FEATURES No Competition No Competition No Competition NEW CONCEPT No Competition No Competition 7000 No Competition
  3. 3. ROADEO HARD TAIL – Product Architecture BDP VOL SPEED KEY FEATURES
  4. 4. ROADEO 24 INCH – Product Architecture BDP VOL SPEED KEY FEATURES NEW CONCEPT BASED ON HARDLINER
  5. 5. MTB Geared 26 INCH – Product Architecture BDP VOL SPEED KEY FEATURES No Competition No Competition No Competition No Competition No Competition No Competition
  6. 6. MTB Geared 24 INCH – Product Architecture BDP VOL SPEED KEY FEATURES
  7. 7. Hero NEXT Hercules Roadeo Turner VX Existing Turner VX vs Competition Competition TURNER VX
  8. 8. Option HERO Enchant 18 Spd – BDP : 4475 • Dual suspension • V- brakes • Multi-speed transmission • Dual color combination KEY SELLING FEATURES BDP - 5650Source – Keelani, Sri Lanka This project is part of the Catch-up Plan Mass Runner (MAYHEM) vs Shortlisted Option Competition Next slide has feature comparison with competition
  9. 9. Mass Runner (MAYHEM) – FEATURE Grid Feature Roadeo Mayhem Option A Hero Enchant Gears 18 Speed 18 Speed Shifter Revo Revo Frame Steel Dual Suspension Steel Dual Suspension V Brakes Yes Yes Rims Alloy Alloy Threaded Stem Yes Yes Cushioned Saddle Yes Yes
  10. 10. HERO Y Street 18 spd – BDP : 4745 Source : Feija, Sri Lanka BDP - 6300 • Dual suspension • Front Disc / Rear V-brakes • Multi-speed transmission • 21 Spd EZ fire shifters • Double Wall alloy rims KEY SELLING FEATURES This project is part of the Catch-up Plan Torrent Replacement (GEOLANDER) – Shortlisted Options Competition Next slide has feature comparison with competition
  11. 11. Torrent Replacement( Geolander) – FEATURE Grid Feature Roadeo Geolander Hero Y Street Gears 21 Speed 21 Speed Shifter EZY fire Revo Frame Dual Suspension Steel Frame Dual Suspension Steel Frame Brakes Front Disc Rear V Brakes Front Disc Rear V Brakes Rims Double Wall Alloy Double Wall Alloy Stem Threaded Threaded Cushioned Saddle Yes Yes
  12. 12. New D- Frame Concept
  13. 13. Hercules TORRENT – 21 Spd
  14. 14. Existing Torrent HERO UT Maxim 21 spd – BDP : 7800 Old Imported Torrent vs Competition Competition Hercules Roadeo TORRENT 21 spd – BDP : 9120
  15. 15. Hercules Roadeo A100 VX – 18spd - 7840 A100 VX 18 Speed vs Competition A100 VX Hero Octane Astra – 18spd - 5800 Competition
  16. 16. Hercules Roadeo A100 VX – Single Speed - 6655 A100 VX Single Speed vs Competition A100 VX Firefox Warrior – Single Speed - 6600 Competition
  17. 17. Hero Octane Spear - 21spd - 9100 Hercules Roadeo A300 - 10300 A300 vs Competition Competition A300
  18. 18. Firefox Fusion 6 Spd – BDP : 6592 Hercules Roadeo HARDLINER 6 Spd – BDP : 6000 • Diamond frame geometry • V- brakes • Multi-speed transmission • EZ fire shifters KEY SELLING FEATURES This project is part of the Catch-up Plan Competition Hardliner Next slide has feature comparison with competition Entry Level Hardtail (Hardliner) vs Competition
  19. 19. Entry Level Hardtail (Hardliner) – FEATURE Grid Feature Roadeo Hardliner Firefox Fusion Gears 6 Speed 6 Speed Shifter Revo Revo Frame Steel Hardtail with Front Suspension Steel Hardtail with Front Suspension V Brakes Yes Yes Rims Double Wall Alloy Single Wall Alloy Threaded Stem Yes Yes Cushioned Saddle Yes Yes
  20. 20. Shortlisted Firefox Cyclone 21 Speed – BDP : 7800 Source – Tan Lan, MalaysiaBDP - 6100 • 21 Speed transmission • EZ fire Shifters • Dual Suspension • Double wall alloy rims KEY SELLING FEATURES This project is part of the Leadership Plan Mid Range Hard tail (Wayfinder) vs Competition Competition Next slide has feature comparison with competition
  21. 21. Mid Range Hard tail (Wayfinder) – FEATURE Grid Feature Roadeo Wayfinder Firefox Cyclone Gears 21 Speed 21 Speed Shifter EZY Fire EZY Fire Frame Steel Hardtail with Front Suspension Alloy Hardtail with Front Suspension Brakes Disc V Brake Rims Double Wall Alloy Single Wall Alloy Stem Threadless Threadless Cushioned Saddle Yes Yes
  22. 22. Sparx 6 Speed Sparx 6 Speed vs Competition Nitro Integra 6 Speed • Revo Shifters • 6 Speed Transmission KEY SELLING FEATURES This project is part of the Catch-up Plan BDP 2955 BDP 3600 Next slide has feature comparison with competition
  23. 23. Entry Level Geared (Sparx 6 Speed) – FEATURE Grid Feature Sparx 6 Speed Hero Nitro Integra 6 Speed Gears 6 Speed 6 Speed Shifter Revo Revo Frame Steel Frame without Suspension Steel Frame without Suspension Brakes V Brake Calliper Brakes Rims Steel Steel Stem Threaded Threaded Saddle Comfy Saddle Comfy Saddle
  24. 24. Fusion 6 Speed Fusion 18 Speed Fusion vs Competition Hero X sport 6 Speed Hero X Sport 18 Speed • Rear Suspension • Revo Shifters • 6 Speed / 18 Speed Transmission • Integrated Carrier KEY SELLING FEATURES This project is part of the Catch-up Plan BDP 3620 BDP 3840 BDP 4400 BDP 4700 Next slide has feature comparison with competition
  25. 25. Fusion 6 Speed – FEATURE Grid Feature Fusion 6 Speed Hero X Sport 6spd Gears 6 Speed 6 Speed Shifter Revo Revo Frame Steel Frame with Rear Suspension Steel Frame with Rear Suspension Brakes V Brake V Brakes Rims Steel Steel Stem Threaded Threaded Saddle Comfy Saddle Comfy Saddle Carrier Integrated Rod Carrier
  26. 26. Fusion 18 Speed – FEATURE Grid Feature Fusion 18 Speed Hero X Sport 18spd Gears 18 Speed 18 Speed Shifter Revo Revo Frame Steel Frame with Rear Suspension Steel Frame with Rear Suspension Brakes V Brake V Brakes Rims Steel Steel Stem Threaded Threaded Saddle Comfy Saddle Comfy Saddle Carrier Integrated Rod Carrier
  27. 27. ATOM 18 Speed ATOM 18spd vs Competition Atlas Crest 18 Speed • Rear Suspension • Revo Shifters • 18 Speed Transmission KEY SELLING FEATURES This project is part of the Catch-up Plan BDP 4138 BDP 4935 Next slide has feature comparison with competition
  28. 28. ATOM 18 Speed – FEATURE Grid Feature ATOM 18 Speed Atlas Crest 18spd Gears 18 Speed 18 Speed Shifter Revo Revo Frame Steel Frame with Rear Suspension Steel Frame with Rear Suspension Brakes V Brakes V Brakes Rims Steel Steel Stem Threaded Threaded Saddle Comfy Saddle Comfy Saddle Carrier Integrated Rod Carrier
  29. 29. BDP - 4800Hercules SPARTA – 18 Speed Hercules Sparta 18 Speed vs Competition BDP – 4035Hero NEXT – 18 Speed • Revo shifter • 18 Speed transmission • Dual Suspension KEY SELLING FEATURES This project is part of the Catch-up Plan Next slide has feature comparison with competition
  30. 30. Hercules Sparta 18 Speed– FEATURE Grid Feature Sparta 18 Spd Hero Next Gears 18 Speed 18 Speed Shifter Revo Revo Frame Steel Frame with Dual Suspension Steel Frame with Dual Suspension Brakes V Brake V Brakes Rims Steel Steel Stem Threaded Threaded Saddle Airflow Saddle Comfy Saddle
  31. 31. BDP - 4400Hercules SPARTA 24 – 6 Speed Hercules Sparta 24 - 6 Speed vs Competition BDP – 5100LA Karbon 6 Speed • Revo shifter • 6 Speed transmission • Dual Suspension KEY SELLING FEATURES This project is part of the Catch-up Plan
  32. 32. Hercules Sparta 24”– FEATURE Grid Feature Sparta 6 Speed LA Karbon Gears 6 Speed 6 Speed Shifter Revo Revo Frame Steel Frame with Dual Suspension Steel Frame with Dual Suspension Brakes V Brakes V Brakes Rims Steel Steel Stem Threaded Threadless Saddle Airflow Saddle Comfy Saddle
  33. 33. Hercules Terminator 24 - 6 Speed vs Competition • Revo shifter • 6 Speed transmission • Dual Suspension KEY SELLING FEATURES This project is part of the Catch-up Plan Avon Cruiser 18 spd BDP – 3897 BDP - 4150Hercules Terminator 24 – 18 Speed
  34. 34. Revival of MTB Geared Portfolio – These models are at the bottom of the pyramid and will give good volumes to the category. Product BDP Launch Date Monthly Volumes Volumes for 2013-14 Fusion 6 Speed 4400 July, 2013 400 3200 Fusion 18 Speed 4700 July,2013 300 2400 Sparta 6 Speed 4400 August,2013 400 2800 Sparta 18 Speed 4800 August,2013 400 2800 AXN DX 6 Speed 3600 July,13 200 1600 Street Rider 6 Speed 3800 October ‘13 400 2000 CATCH UP PLAN SUMMARY – MP Geared
  35. 35. Product type Project Name BDP Launch Date Monthly Volumes Volumes for 2013-14 Mass Runner MAYHEM 5,650 November 2013 700 3500 Entry Level Hard tail HARDLINER 6,000 November 2013 400 1600 Mid Range Hard tail WAYFINDER 6100 November 2013 300 1200 Entry Level Alloy TUNGSTEN 6500 November 2013 500 2000 Torrent Replacement GEOLANDER 6600 December 2013 300 1200 CATCH UP PLAN SUMMARY – ROADEO
  36. 36. • Easy Fire Gear shifting system is preferred in cycles as it is perceived to be safer to use. • Dual disc brakes have maximum impact on the flaunt value. • Quick Release, although an interesting concept, is leading to easy theft of seats and wheels. FEATURE RELATED KEY CONSUMER INSIGHTS • Consumer’s are looking for a high entertainment value in products. • Products with integrated electronic systems are the most preferred. • Consumers want to ride stunt-ready bikes. GENERAL
  37. 37. ROADEO MAYHEM
  38. 38. PRODUCT BRIEF Title : Full Suspension 26” Roadeo Model Project Name : MAYHEM Brand : Hercules ROADEO Consumer Segment : Boys 11-15 yrs Market : Urban / Semi-urban all India Target BDP : 5650/- Estimated Volume : 800/month Contribution : Min. 20% or Rs. 1000/- (whichever is higher) Product Features : 18 Speed with Revo shifters Full suspension Steel frame V-brake Double wall Alloy rims Lacquer Paint Roadeo Branded Cushioned PU Saddle Color options : 2 Competitors : Hero Enchant ROADEO MAYHEM
  39. 39. CONSUMER PROFILE ROADEO MAYHEM
  40. 40. SALES COMMITTED VOLUMES STATUS Average Volume per month –800 Units. ROADEO MAYHEM
  41. 41. COMPETITION CHECK STATUS Mayhem will provide sportier, aggressive design, better quality fit-n-finish, fresh colors and better Graphics. Option HERO Enchant 18 Spd – BDP : 4475 BDP - 5650Source – Keelani, Sri Lanka Competition • Dual suspension • V- brakes • Multi-speed transmission • Dual color combination KEY SELLING FEATURES ROADEO MAYHEM
  42. 42. FEATURE BENCHMARKING STATUS Mayhem specs are at par with the competing set. Feature Roadeo Mayhem Hero Enchant Gears 18 Speed 18 Speed Shifter Revo Revo Frame Steel Dual Suspension Steel Dual Suspension V Brakes Yes Yes Rims Alloy Alloy Threaded Stem Yes Yes Cushioned Saddle Yes Yes ROADEO MAYHEM
  43. 43. ROADEO MAYHEM STATUS Consumer preference study done at 3 schools in CHENNAI. Concept A likes by 59% of consumers. Cleared for prototype. CONSUMER VALIDATION Concept - B Concept - A A B Sample size – 121 Students TG – 12 to 15 yrs SEC - A
  44. 44. STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements. CRAFTSMANSHIP BENCHMARKING ROADEO MAYHEM
  45. 45. IP CHECK STATUS Legal Check cleared. ROADEO MAYHEM
  46. 46. COLOR AND GRAPHICS DESIGN ROADEO MAYHEM
  47. 47. PRODUCT VISUALIZATION Roadeo Branded Cushioned PU Saddle Double Wall Alloy rims 18 Speed Shimano Gears Revo Shifters Threaded Stem ROADEO MAYHEM
  48. 48. ROADEO MAYHEM PRODUCT COSTING Previously price was converted with an Exchange Rate of Rs 55. With an exchange rate of Rs 61 this is the revised BDPs.
  49. 49. ROADEO MAYHEM PRODUCT COSTING AGAINST TURNER VX
  50. 50. ROADEO GEOLANDER
  51. 51. PRODUCT BRIEF ROADEO GEOLANDER Title : Full Suspension 26” Roadeo Model Project Name : GEOLANDER Brand : Hercules ROADEO Consumer Segment : Boys 11-15 yrs Market : Urban / Semi-urban all India Target BDP : 6600/- Estimated Volume : 300/month Contribution : Min. 20% or Rs. 1000/- (whichever is higher) Product Features : 21 Speed with EZY fire shifters Full suspension Steel frame Front Disc Brake / Rear V-brake Double wall Alloy rims Lacquer Paint Roadeo Branded Cushioned PU Saddle Color options : 2 Competitors : Hero Y-Street
  52. 52. CONSUMER PROFILE ROADEO GEOLANDER
  53. 53. SALES COMMITTED VOLUMES ROADEO GEOLANDER STATUS Average Volume per month – 300 Units.
  54. 54. TORRENT REPLACEMENT Existing Torrent BDP – Rs. 6600/- STATUS : Sample awaited. Source – Feija, China EST. BDP - Rs. 7000/- Target BDP - Rs. 6600/- Best possible Quote – 6300 to 7200/- Source – TPT, China Source – Golden Wheel, China - Self-finished frame. - Painted and assembled. EST. BDP - Rs. 6300/- STATUS : Sample awaited. EST. BDP - Rs 7,200 (via Sri Lanka) APPROACH - To import the frame and assemble the paint in -house. The bike would be built based on 21 speed torrent spec. Execute a Two stage plan Optimistic, do consumer work with Feija frame and progress further. Pessimist plan, order the other two frames and be ready – KC. BOM & Costing preparation. Prepare a detailed project activity schedule. WAY FORWARD ROADEO GEOLANDER
  55. 55. COMPETITION CHECK ROADEO GEOLANDER STATUS Geolander will provide modern design, better quality fit-n-finish, fresh colors and better Graphics. Source : Feija, Sri Lanka BDP - 6300Competition BDP - 4745 HERO Y Street 18 speed • Dual suspension • Front Disc / Rear V-brakes • Multi-speed transmission • 21 Spd EZ fire shifters • Double Wall alloy rims KEY SELLING FEATURES
  56. 56. FEATURE BENCHMARKING ROADEO GEOLANDER STATUS Geolander provides better shifters (EZY fire) compared to Revo shifters in Y-Street. Other specs are at par with the competing set. Features GEOLANDER Y - STREET Gears 21 Speed 21 Speed Shifter EZY fire Revo Frame Dual Suspension Steel Frame Dual Suspension Steel Frame Brakes Front Disc Rear V Brakes Front Disc Rear V Brakes Rims Double Wall Alloy Double Wall Alloy Stem Threaded Threaded Cushioned Saddle Yes Yes
  57. 57. ROADEO TURNER VX GEOLANDER PRODUCT USABILITY CHECK ROADEO GEOLANDER STATUS Geolander is shorter than Turner VX by 60 mm. Handlebar Reach, Toe clearance, Rake angle, and other dimensions are OK.
  58. 58. 45% 55% ROADEO GEOLANDER STATUS Consumer preference study done at CHENNAI. Geolander concept liked by 55% consumers. CONSUMER VALIDATION SAMPLE SIZE : 50 Students TG : 12 to 15 yrs SEC : A GEOLANDER TORRENT VX
  59. 59. ROADEO GEOLANDER STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements. CRAFTSMANSHIP BENCHMARKING
  60. 60. ROADEO GEOLANDER IP CHECK STATUS Legal Check cleared.
  61. 61. ROADEO GEOLANDER STATUS CM Benchmarking carried out. Feedback given to the supplier for carrying out improvements. COLOR AND GRAPHICS DESIGN TYPO – Design Options INSPIRATION BOARD
  62. 62. ROADEO GEOLANDER PRODUCT VISUALIZATION Roadeo Branded Cushioned PU Saddle Double Wall Alloy rims 21 Speed Shimano Gears EZY Fire Shifters Threaded Stem Front Disc Brake
  63. 63. ROADEO GEOLANDER PRODUCT COSTING AGAINST A-100 VX
  64. 64. SAMEER M I PRODUCT DEVELOPMENT I TI CYCLES OF INDIA THANK YOU

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