This document summarizes the author's experience that led them to become an experience designer. They realized during a trip to Brussels that they wanted to focus on generating positive emotions for people, rather than just making websites easy to use. They wanted to design experiences that were truly great and fulfilling for people in their everyday lives. This motivated the author to increase their technical skills in areas like flow and the languages of love in order to better understand how to design impactful experiences. However, finding no suitable university program, the author decided to write a book on the topic themselves.
Ingredient n°5 Humour for brands (and not just in advertisement)patriciagl
This document summarizes Patricia Gallot-Lavallée's motivation for writing the book "Six ingredients that create fans". She realized she wanted to focus her career on designing experiences that generate positive emotions for people, rather than just usability. She embarked on a research project to study what creates intense fandom and devotion for certain products, experiences, etc. Over three weeks of intensive research involving collecting examples, pattern recognition, and free-flowing ideas, she identified six key ingredients that turn normal people into "screaming fans". This book aims to share those ingredients to help more things in the world create that wonderful feeling of "J'adooore".
Projet de création d'un espace de fabrication numérique à Tahiti : imprimante 3D, découpe laser, découpe vinyle, brodeuse numérique disponible à tous, deux jours par semaine.
Projet de création d'un atelier de fabrication numérique à Tahiti : imprimantes 3D, découpe laser, brodeuse numérique disponibles à tous gratuitement 2 jours par semaine
The document outlines a schedule for workshops and masterclasses taking place on Tuesday 11th September and Wednesday 12th September. On Tuesday, 11 workshops and masterclasses will be held between 9:30am and 16:30, covering topics such as healthcare design, food behavior, and perfumery. On Wednesday, the schedule includes registration, welcome addresses, keynote speakers, and 4 parallel sessions between 12:00pm and 13:30pm on various design-related topics. Attendees must register separately for the workshops, which have additional fees.
Ingredient n°5 Humour for brands (and not just in advertisement)patriciagl
This document summarizes Patricia Gallot-Lavallée's motivation for writing the book "Six ingredients that create fans". She realized she wanted to focus her career on designing experiences that generate positive emotions for people, rather than just usability. She embarked on a research project to study what creates intense fandom and devotion for certain products, experiences, etc. Over three weeks of intensive research involving collecting examples, pattern recognition, and free-flowing ideas, she identified six key ingredients that turn normal people into "screaming fans". This book aims to share those ingredients to help more things in the world create that wonderful feeling of "J'adooore".
Projet de création d'un espace de fabrication numérique à Tahiti : imprimante 3D, découpe laser, découpe vinyle, brodeuse numérique disponible à tous, deux jours par semaine.
Projet de création d'un atelier de fabrication numérique à Tahiti : imprimantes 3D, découpe laser, brodeuse numérique disponibles à tous gratuitement 2 jours par semaine
The document outlines a schedule for workshops and masterclasses taking place on Tuesday 11th September and Wednesday 12th September. On Tuesday, 11 workshops and masterclasses will be held between 9:30am and 16:30, covering topics such as healthcare design, food behavior, and perfumery. On Wednesday, the schedule includes registration, welcome addresses, keynote speakers, and 4 parallel sessions between 12:00pm and 13:30pm on various design-related topics. Attendees must register separately for the workshops, which have additional fees.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
04 Surprise J'adooore 6 ingredients that create fans - teaser
1. ,
J adooore
K e n a z a r t E x p e r i e n c e D e s i g n e r s
2. Ingredient No.4 of J’adooore
Table of Contents
Introduction to the J’adooore series 08
An autopsy of enchantment 20
Facial cues that give away surprise 24
Why bother surprising people? 28
Three starting points to create surprise 34
21 leads towards good surprises 38
Frame surprises to limit bad ones 74
Six strategies used by storytellers 76
The component of mind-blowing surprises 93
Dazzling people online [interview Voyages-Sncf.com] 102
How to create ongoing enchantment as a large corporation 109
Four downsides to creating surprise 119
Other things I meant to say 128
Annexes 143
Checklist for Surprise (130). Interviews: Voyages-Sncf.com (102).
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans
6 7
3. It was the beginning of November and I was finally taking my 3-day
retreat to Brussels. I stayed at the Bloom Hotel. My days were filled with walks in the city and stopping at cafés
or restaurants to enjoy my book... or books, I should say. At some point, as I was savouring my dinner at a nice
restaurant, the waitress asked me what I was reading. As I gave her the title of my book, she replied that she would
have the kitchen hold the next dish for a while. With a beaming smile, she added: “I understand now”. She knew
what it felt like to read the Twilight saga.
I was at a point in my career where I didn’t have much motivation to
carry on being a website expert. I would spend all of my energy helping users that I rarely met face to face, leaving
me feeling lonely and disconnected. I spent endless days protecting them from a horde of technical glitches and
marketing professionals in order to just keep the website simple. It’s not that this vocation was bad, but it wasn’t
providing any new challenges.
As I was walking through the city, I realized that I was looking for
something. Perhaps every time I walk in a city, no matter which city, no matter which country, I am always looking
for the same thing. My blog had a specific section just for this. The one containing the most posts, actually. As I was
walking through Brussels, I was looking for shops, restaurants, activities...with a look, a concept... an experience.
Lush, the fancy soap company, wasn’t satisfying for me any longer; I had seen them in New York, London and
Paris. I guess that I’m always looking for the same thing whether I am in Helsinki, Stockholm, Montreal, Porto, or
Barcelona. I’m looking for places with a signature experience. When I discovered the Mr. Potato-Head-all-you-can-
Why this book? fit-in-the-box-challenge in New York, I was satisfied. The concept is as follows: no matter how many pieces of the
Mr. Potato Head collection (ears, hats, shoes, bag,...) you manage to put in the box, as long as it closes, you pay
a flat rate of $18. When I discovered that a youth hostel in Stockholm had rooms on a river boat, I was satisfied.
As I was walking in the streets of Brussels, thinking about my great book, my great hotel room, this great little café by
the Parliament; I was thinking that there should be more great books that you don’t want to put down, more great
restaurants that people are willing to queue to get into, more hotels where you are just delighted to open your hotel
room’s door.And this is what was missing from my profession. I was working hard on taking away elements of negative
emotions, frustration, anger, misunderstanding, and complexity instead of doing what the entertainment companies do:
generate positive emotions... on purpose. I would spend all my energy making websites easy to use, instead of making
them great to use.
That was it... I finally had gotten it. I wanted to become an experiential
designer, a designer whose purpose was to generate emotions. I wanted more of those great products on Earth.
I wanted to make our everyday life more fun, delightful, even –dare I say– fulfilling. Once I was back in Paris,
I decided that I needed to increase my technical skills. Throughout the last 10 years, my hobby has been personal
development: I acquired some knowledge about the flow as described by Mihaly Csikszentmihalyi, the languages
of love... but I needed more. I’m a technical gal; I need data, I need patterns, I need analysis. Checking out the
psychology curriculum in several universities made me pass on that option. I didn’t want to have my brain focused
on diseases and pathologies. As I couldn’t find a university curriculum that would teach me and certify me as an
expert on positive emotions, I decided to write a book. From my previous experience writing a book, I had realized
that it was a great way to simultaneously collect information, get interviews, reflect on topics from a distance as well
as provide focus.
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans INTRODUCTIOn to the j’adooore series
8 9
4. “Pride: what is it that makes
us proud to work for a
company?’’
I was going to look into
“Passion: what produces the
spark that lights the fire?’’
emotions, one at a time.
And “J’adooore: what is it that
creates fans?’’
I had ideas for several
books:
What made me write this book
Have you noticed how some people are willing to queue all night long, on a chilly November night, just to be able
to get a pair of €130 Jimmy Choo shoes? Have you noticed how some people are willing to wait in line, in freezing
December, in order to get the new iPhone, the same one that will be available in all the shops the very next day? Have
you noticed how some teenagers, although averse to English lessons, are willing to break the law and download
episodes of their favourite American TV shows in its original versions as soon as they air an episode in the US? Have
you noticed how “I-show-no-interest-in-books” 9-year-old children are happy to pick up a 700-page book and can’t
wait for the next one? Have you noticed, how the “I-never-read” teenager reads the same book 3 times in a row?
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans INTRODUCTIOn to the j’adooore series
10 11
5. Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans INTRODUCTIOn to the j’adooore series
12 13
6. ,
J adooore
Ingredient No. 4
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
7. An autopsy of enchantment
Someone is part of a story line, He or she starts to understand that He or she shows signs of surprise
he or she expects something. something different is going on.
They might not feel concerned. They are It’s not one of those typical Oprah moments in which she
probably worrying about something different. surprises people: this time, she is the one in for a treat.
He or she checks with peers He or she ponders He or she expresses full He or she shares it with others
to make sure that it is OK to be enchanted. the meaning of it all. blown enchantment. over and over again.
And the key to it all is held within...
J’adooore six ingredients that create fans ingredient n°4 SURPRISE an Autopsy OF enchantment
20 21
8. 21 leads towards good surprises
1
AbercrombieFitch store openings
around the globe.
Size, super-sized/mini-sized
L’endroit
2 Plenty of
something
we love: when
I say plenty... I
Located in the Batignolles neighbourhood, this restaurant mean plennnnty
offers a wide variety of salads. Should you see one no matter what the eye
making its way to a table, you are bound to notice the candy is, the girls’ gleeful
diner’s face, full of signs of surprise: eyebrows raised, expression remains
mouth wide open. The salads are super-sized. the same.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE 21 leads TOWARDS GOOD SURPRISES
38 39
9. 5
Misplacing, high-jacking
Ikea celebrated the 30th anniversary of the
Billy bookshelf by setting up numerous Billy
loaded with books at the famous Bondi Beach
in Australia.
Château d’Estoublon created a sensation in the
gourmet world with this perfume-bottle shaped
container for olive oil. While Veuve Clicquot
went the other way around by packaging its
champagne in what looks like a paint bucket.
Ultimate enchantment strikes worldwide as
Michelle Obama stars in a sitcom. Totally
unexpected coming from a first lady.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE 21 leads towards good surprises
42 43
10. Creating a good surprise by
helping customers.
Providing unexpected acts of service will particularly
resonate with some of your clients.
12 The potential for quality time
Quality time is one of those moments in which a special someone
gives you undivided attention or when you share an activity with
someone.
SFR A mother
The French mobile company, back when they were In a magazine for young parents, you can read the story of a mother
popular and on the rise, would call you when your service who likes to surprise her child by taking him out of school for lunch
package wasn’t adequately tailored to your usage. They and go to a nice place with him. Just the two of them.
didn’t try to sell you anything else in the process. They
simply would say: “We just wanted to tell you that you
13
Le Quinzième
could be paying less money”. It was perceived as an act of
services, particularly for those customers that don’t really Cyril Lignac is a French chef who is often on TV. He owns a
take a second look at their monthly statements... As well restaurant in Paris, in the 15th arrondissement. Should you go there,
as for those that think it’s too much trouble to call and he might pop by your table and greet your party... in other words, he
figure out what plan might be adequate for them. might give you a little undivided attention. You should have seen my
friend’s face when he appeared. I hadn’t warned her that he might be
coming by.
Apple... again

When the first MacBook Air was released, Loïc Le Meur,
Le Comptoir des Cotonniers
the serial entrepreneur with 78,000 followers on Twitter,
mentioned via this platform that he was having some sells clothes for women. When walking into the shop, you will find
trouble transferring the data on his MacBook Air. A few clothing styles that are more appropriate to young women’s taste
hours later, he posted : “Someone from Apple just called on one side, while on the other side of the shop... the style will
me, they asked if they could help me!!!!” delight women of a more mature age. Le Comptoir des Cotonniers is
designed to please daughters and mothers alike, particularly those
shopping together. This means, the shop encourages mothers and
Apple when you are not Loïc Le Meur. daughters to spend some quality time together, under the same roof.
Carla, who proofreads this book, tells me that the other They organize fashion shows where they cast mother and daughters.
day she had an issue with an app on her iPod touch. She On their website, special links to promote complicity contests.
contacted their customer service department online. Not
only did they gave her a quick and appropriate response, The sons of the creators of Le Comptoir des Cotonniers have recently
but they also checked back on her 24 hours later just to launched their own brand, The Kooples, following a similar concept.
see if she had sorted out her problem. On the left of the shop, clothes for women are on display, while on
the right, clothes for men. They dress couples. That feeling of surprise
Carla is the kind of person who is starting to get a bit strikes when the shopper realises that it is a place designed to bring
annoyed with all the Apple blablabla going on, and they one’s significant other to spend - yet again - a little quality time
still managed to enchant her. Could you pull a Tony Micelli on your customers? together.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE 21 leads towards good surprises
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11. By creating an underdog,
Dolores Umbridge, a character
digging out adversity from Harry Potter and the
Daegu 2011: Usain Bolt creates a sensation Order of the Phoenix, creates a
as his false start disqualifies him from the surprise by demonstrating how
100 metres final. This jaw-dropping turn of mean and nasty she can be. By
events left journalists in a buzz: because of introducing this character into the
the new rules established by the committee, plot, the school itself becomes the
any false start would mean disqualification, underdog.
no second chances allowed.
The plump, pink-clad, kitten-lover
Therefore, this new rule would change the tortures students and undermines
outcome of the race: if Bolt, the fastest man respected teachers. She even
in the world couldn’t win it, who would? goes as far as firing the beloved
The whole world debated the new professor Dumbledore! She finally
regulations, in a good part disagreeing and establishes numerous regulations
qualifying it as “unfair”. to oppress all of Hogwarts, school
of witchcraft and wizardry, to
www.youtube.com/watch?v=4mLrt0xuxsE almost suck all the joy out of it.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE Six strategies USED BY STORYTELLERS
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12. ‘‘That’s really nice. But my
product is not a story and my
audience is not in a restaurant.
What can I do to dazzle them?’’
J’adooore six ingredients that create fans ingredient n°4 SURPRISE DAZZLING PEOPLE ONLINE
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13. Let’s investigate the high-end W hotels,
a chain which is part of the Starwood group.
A place which they advertise as being uncommon, a place where
as they hand you the bill, they make the promise that every stay
will be a new experience. A place where employees are called
Talents. A place in which, as you are about to have breakfast,
the hostess invites you to pick a mug out of a wall of cups, every
single one being different, unique. Guests can then choose from
the latest designer mugs, to a 15 litre one, put it on his/her table to
mark his/her seat and then head for the biggest and most eclectic
Smörgåsbord I have ever seen.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE ENCHANTMENT FOR LARGE Corporations
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14. Seven other things I meant to say:
Make sure the place that holds
the most experience is in your
product. The more your product
will hold the surprise, the more
you will sell of it.
If you are anything like me, you
If you don’t surprise your will probably be scared.
If you enchant your audience If some of your audience audience enough, they won’t
once, they will look to see if has guessed right, they pay attention to you any When it comes to creating
there is more. will be proud about more. awesomeness, I noticed that
getting it right. your product doesn’t have
to be perfect, always funny,
always surprising, always
If you surprise them enough
different - to create the magic.
repeatedly, whenever you are
creating suspense they will stop No matter how many I’ve found that a standard
trying to guess the answer, they surprises (or good surprises good product sprinkled with
will give up control and just wait you create) your core a few jolts of surprises works
for your awesome solution. product has to be good. just as well.
J’adooore six ingredients that create fans ingredient n°4 SURPRISE Other things I meant to say
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15. those six other sources of revenue and the associated costs in your
business plan.
Five thoughts to The client is not the subscriber. The subscriber is more likely to be
my conclusion an early-adopter as described by The Rogers Adoption Curve: a
01. The business model is somewhere else
In this model, generosity is the key to the J’adooore, to creating
listening ear willing to take risks and try on new products. The very
one that will push new-found treasures on to their friends, again
and again. A sought-after persona who has finally declared him
or herself, providing you with their personal mailing address, skin
word-of-mouth. The money has to come from somewhere else than colour and hair type. Their $10 subscription is merely a token of
from the subscriptions. Birchbox and other clones have created their sustained interest.
associated sites where people can buy the full-size versions of
the products, involving loyalty points. Customer insights forms
are gathered a couple of weeks after the box has been received,
providing a great source of information for companies, straight
02. Trust
To those who are still defining their business strategies while
from the market. It provides them with data, that they are willing to
pay for. Some Birchboxed brands have claimed that they definitely reading these lines: get a face, a voice to curate your box, to act
have seen bumps in their sales after hosting a monthly give-away. If as the green light that declares the content of your box to be cool.
a new product has been showcased in a box, Sephora might even The more confidence your subscribers will have in your team, the
label them with stickers such as ‘‘products buzzing right now’’. I easier it will be.
03.
know that Vente-Privée.com charges the brands for the promotional
material they create to present the items that are for sale. The
money has to come from somewhere else, otherwise the source of
Integrated into their world
bad surprises are too high to be sustainable in a 5 to 1 ratio of good If we look at the fine line connecting their boxes to good surprises, I
surprises with your clientèle. find that one of the tangible keys to their enchantment is showing that
A word of advice to readers eager to embark into this fabulous you live in the same world as they do. It’s not about your company, or
adventure of producing a Surprise box.: You might want to include
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans ingredient n°4 SURPRISE Annex 2- BEAUTY BOXES CASE STUDY
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16. Full download of the book at
www.experiencedesigners.net/LittleBookShop
Extracts of J’adooore Ingredient N°4 - Download full version at http://experiencedesigners.net/LittleBookShop
J’adooore six ingredients that create fans ingredient n°4 SURPRISE
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