The document introduces Chapter 1 of Sun Tzu's 'The Art of War', focusing on strategic elements such as leadership qualities, the competitive environment, and methods of analysis and attack. It emphasizes the importance of understanding both oneself and one's competitors, along with the role of deception and surprise in gaining a competitive advantage. Key themes include the significance of time, place, and unity in strategic success.

1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute

2. Be prepared… … to be surprised

3. A Little History

6. Five Components that Comprise your Position

8. HEAVEN EARTH CHANGE TIME CLIMATE GROUND TERRAIN FIGHT OVER PLACE MARKETPLACE BUSINESS CLIMATE

9. METHODS LEADER

10. The Goal or Mission

11. The Competitive Environment

12. The Competitive Unit

13. Focus and Unity

14. METHODS LEADER GROUND CLIMATE PHILOSOPHY Place WHERE Earth Heaven WHEN Change Skills HOW Processes Character WHO Commander Mission WHY

15. WHY We climb the mountain WHERE we climb WHEN we climb WHO climbs and their character HOW we climb and our skills

17. Focus Unity STRENGTH

18. Heaven and Earth

19. Center PLACE TIME

21. TIME beyond our control We do not control trends over time. We can only see them. These include peoples emotions, attitudes, and feelings.

23. PLACE what we fight over Where we fight the “mind share” of customers

25. K2? Everest?

27. Center PLACE TIME FOCUS

28. Leader and Methods

29. METHODS LEADER PHILOSOPHY

30. LEADER The success of the competitive unit depends on five qualities in its leader...

31. LEADER GROUND INTELLIGENCE

32. LEADER CLIMATE COURAGE

33. METHODS LEADER TRUSTWORTHY STRICT

34. LEADER PHILOSOPHY CARING

35. METHODS

36. METHODS CLIMATE PROCEDURES PROCESSES SYSTEMS

37. METHODS GROUND ORGANIZATION

38. METHODS LEADER LEARNING SUPPORT

39. METHODS PHILOSOPHY STANDARDS

40. METHODS LEADER PHILOSOPHY UNITY

41. The Four Skills of Strategy Listen Aim Move Claim

42. AIM MOVE LISTEN CLAIM

43. LISTEN LISTEN

44. AIM AIM

45. MOVE MOVE

46. CLAIM CLAIM

47. LISTEN CLAIM AIM MOVE

48. LISTEN CLAIM MOVE AIM

49. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: Analysis and Attack The Science of Strategy Institute

50. Positions are not good or bad except in comparison to others KNOW MYSELF KNOW MY ENEMY

53. Has knowledge of what and where Knows when to move or hold LISTEN AIM

54. Changes are in their favor They can move more freely WHEN CLIMATE FAVORS COMPETITOR

55. CLAIM MOVE AIM LISTEN

56. ATTACK A MOVE to new GROUND MOVE

57. $$$$$ MOVE $$$$$

58. Source of WEALTH Source of COSTS

59. INCOME EXPENSE LISTEN CLAIM MOVE AIM

60. Competition must pay for itself.

61. Foiling a Competitors Advance SURPRISE DECEPTION BATTLE SIEGE

62. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM 4 Attacks

63. SURPRISE LISTEN CLAIM MOVE AIM

64. DECEPTION Prevent competitors from advancing LISTEN CLAIM MOVE AIM

65. Cause Competitors to make bad decisions DECEPTION AIM

66. LISTEN CLAIM MOVE AIM

67. Deception Is CHEAP for us MOVING is EXPENSIVE for our COMPETITOR DECEPTION MOVE AIM

68. Final thoughts on Analysis and Attack

69. INFORMATION PHYSICAL LISTEN CLAIM MOVE AIM

70. LISTEN CLAIM MOVE AIM

71. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM

73. But Wait, There’s More

74. Congratulations! We have covered about ½ of the first chapter of the “Art of War” The Science of Strategy Institute