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PPC
PAY PER CLICK
PPC is a type of
sponsored online
advertising that is used on
a wide range of websites,
where the advertiser only
pays if a web user clicks
on their ad
Two types
of PPC
• Flat Rate PPC
• Bid Based PPC
FLAT RATE PPC
In the flat-rate model, the advertiser
and publisher agree upon a fixed
amount that need to be paid for each
click.
Bid Based PPC
The advertiser signs a contract that allows them
to compete against other advertisers in a
private auction hosted by a publisher.
In 1996, the first known and
documented version of a PPC was a
desktop application featuring links to
informational and commercial web
sites.
PPC Bidding Strategy
The bidding
management
strategy should be
chosen essentially
on the basis of
one’s needs,
budget and scale.
PPC Process
Need to know your Business Objectives
PPC Process
Create your personal strategy
Create your personal strategy
Developing a bid strategy
PPC - Developing a bid
strategy
Tracking your results
Tracking your results
PPC
Process
Testing and Optimizing
PPC Services in Lancaster
For More information
http://ncwebpa.com/location/lancaster/

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