Ron Carmel of 2D Boy (World Of Goo)'s speech slides from Game Developers Conference Austin's Indie Games Summit - September 2009. A write-up of his talk is here: http://www.gamasutra.com/php-bin/news_index.php?story=25286

1. Beyond the Finish Line
Ron Carmel

2. Surprise!
there IS no finish line
PR Interviews, Promotions, Bloggin’
email Support, Questions, Misc
Contracts Review, negotiation, conflicts
“The Patch” Waddayagonndo?
Misc. Weird S*** ™ Paypal, Bluehost
Standing Commitments Ports, EU, ch 6th, prof. pk, demo

3. The Unifying Principle
there IS no finish line
There are only 24 hrs in a day.
And we need to sleep.

4. PR & Promotion
Promotions responsible for ~1/3 of our revenue
Nintendo newsletter – 25,000 copies in a week
Steam sale – 42,000 copies in one weekend
MacHeist - 88,000 copies in 2 weeks
Print is THE BEST!
But it doesn’t directly generate sales
Focus on blogs, online reviews and interviews

5. e-mail Insanity
Questions / comments via contact page…
Tech support…
Interviews…
Review copies…
Download link not received…
Refunds, double orders, etc…
Support for retail publisher mistakes.

6. Distribution Contracts
Channel separation
Focus on the BIG ones…
…but sign with everyone (when you have time)
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

7. Distribution Contracts
Channel separation
Focus on the BIG ones…
…but sign with everyone (when you have time)
Pricing:
$20 on 2DBOY.com, Steam, etc.
$15 on WiiWare
$7 on Big Fish
$20 on Steam in the US, €20 in Europe

8. The Patch
Got a TON of crash/error email
Not as bad as we thought
Picked our battles
Progress not saving Volume controls
Common crashes Rare crashes
Rare graphics issues

9. weird s*** happens when
you stand out

10. Standing Commitments
Profanity pack

11. The Good Surprises (#1)
Maks Verver

12. The Good Surprises (#2)
David Croft

13. The Good Surprises (#3)
Fan Work

14. Beyond the Finish Line
?