2. • Organize and document a pet competition
with the promise of a big prize for the
owner at the end, then reverse the roles
and make the owners race.
3. • Competition will include races and
obstacle courses between the pets. The
owners can follow along and guide,
encourage or scream at their pets if
they’re fooling around.
4. • The second part of the competition is then
revealed and the owners have to go
through the obstacle race. The public’s
tweets will determine the level of difficulty
of the course.
5. • If you think John was an asshole to his
pet:
tweet “…”
• If you think John was good to his pet:
tweet “…”
The videos of the event will then be posted online.
7. • You wish your pet was a bit more bad-ass
and a little less lazy and boring?
8. • Online, create an avatar for your pet,
make it grow bigger and stronger and
make him battle other pets.
9. • You create the avatar by describing your
pet. When you purchase items or food for
your pet, scanning the QR code will
automatically link to your account and
make your avatar grow stronger.
