New Trends on Digital Brand Strategy: What are great brands doing to lead in the digital world? by Silvina Rodriguez Picaro Digital technology allows brands to create exciting opportunities to engage with their audiences introducing new perspectives to deliver their brand messages. In this fast changing environment, new players are constantly emerging and challenging the status quo. Everything is possible. The brand experience and its consistency in every platform are essential to conveying the brand messages. It is all about the customer experience and consumer’s emotional expectations for products and services. Overcoming the challenge of building reciprocal and consumer-centric brands for loyal customers with higher engagement is key to succeeding. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin - New Trends on Digital Brand Strategy - What Great Brands are Doing? - Great Examples of Awesome Digital Branding - The Future of Retail - What’s next?