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8 steps to building an online community - augmented reality

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Laurel Papworth
Laurel Papworth

8 steps to building an online community - adapted for augmented reality. My presentation at Augmented Reality Event 2011 #ARE2011 in California May 2011

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Online Community Building Augmented Reality Event 2011 Tuesday, 17 May 2011
Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Why care about community building? laurelpapworth.com Tuesday, 17 May 2011
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Social Media Social Networks Inļ¬‚uencers Empire Avenue laurelpapworth.com Tuesday, 17 May 2011
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Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com Ā©Ā© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, ļ¬lter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.com Tuesday, 17 May 2011
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Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.com Tuesday, 17 May 2011
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Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Inļ¬‚uencers Campaigns Behaviours Rituals Tribes laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011

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8 steps to building an online community - augmented reality

  • 1. Online Community Building Augmented Reality Event 2011 Tuesday, 17 May 2011
  • 2. Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.com Tuesday, 17 May 2011
  • 3. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011
  • 4. Social Media Social Networks Why care about community building? laurelpapworth.com Tuesday, 17 May 2011
  • 6. Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.com Tuesday, 17 May 2011
  • 8. Social Media Social Networks Purpose and Value laurelpapworth.com Tuesday, 17 May 2011
  • 9. Social Media Social Networks Social Spaces & Tools laurelpapworth.com Tuesday, 17 May 2011
  • 10. Social Media Social Networks Social Identity laurelpapworth.com Tuesday, 17 May 2011
  • 11. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 12. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 13. Social Media Social Networks Inļ¬‚uencers Empire Avenue laurelpapworth.com Tuesday, 17 May 2011
  • 14. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 15. Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com Ā©Ā© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, ļ¬lter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.com Tuesday, 17 May 2011
  • 16. Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.com Tuesday, 17 May 2011
  • 17. Social Media Social Networks Campaigns laurelpapworth.com Tuesday, 17 May 2011
  • 19. Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.com Tuesday, 17 May 2011
  • 20. Social Media Social Networks Tribes/ Swarms laurelpapworth.com Tuesday, 17 May 2011
  • 21. Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Inļ¬‚uencers Campaigns Behaviours Rituals Tribes laurelpapworth.com Tuesday, 17 May 2011
  • 22. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011