Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of december 2017
Explore top 10 signs of last month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTDECEMBER2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
When Gen Z Want To
Shop
A recent survey by Clique compared the
shopping habits and desires of both
Generation Z and Millennial women and
girls. They found that both generations are
more likely to spend more on a shop when
they feel as though they want to reward
themselves, and when they feel generally
good. Feeling bad came in last as a reason to
splurge on themselves.
Source: http://signme.sh/sM1AtkAxH

4. WHATISHAPPENING
Rent A Friend
Family Romance, a Japanese company, lets
people hire professional actors to be their
friend, husband, father or even funeral
mourner. 800 employees, including all ages
from infants to the elderly, can act in
basically any role in the client’s personal life.
The organization prides itself of finding a
surrogate for almost any imaginable
situation.
The founder Ishii Yuichi says his company
“helps people cope with unbearable
absences or perceived deficiencies in their
lives”.
Source: http://signme.sh/KxmyaZOIN

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Small Living A La Muji
Muji developed the Muji Hut, a small home
that can be placed anywhere for living or
vacationing.
The new concept is something in between
owning a house or vacation home and going
on a trip. It can be put almost anywhere - the
mountains, next to the ocean, or your back
yard.
Source: http://signme.sh/Br2CLLtpv

7. WHATISHAPPENING
Your Domino’s Pizza Is
Quality-Checked
In order to enhance their customers’
experience when having a pizza, Domino’s
invented the Pizza Checker - a high-tech
device that combines artificial intelligence
and image recognition technology, ensuring
that each and every pizza meets Domino’s
quality standards. The Pizza Checker checks
whether the pizza has the right toppings, an
even spread, and whether it has been baked
to perfection.
Source: http://signme.sh/0o1OHrg9_

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
Wunder2’s Alexa Skill
Wunder2 is the first cosmetic brand to
launch an Alexa skill which offers makeup
hacks and product recommendations
through a platform named “Beauty Tips.”
Over the next few weeks, they will also
release videos alongside the skill that users
can follow on their phone, computer or TV.
This move comes as we see consumers using
voice more and more for making purchases.
This year, 19% of consumers have made
purchases through a voice-controlled device,
with 33% planning to do so in 2018.
Source: http://signme.sh/ACoMQOnav

10. WHATISHAPPENING
Harry Potter AR App
Pokémon Go maker Niantic is working on a
follow-up game that is Harry Potter-themed
and includes augmented reality features, just
like its predecessor. In the new game, players
find and fight fantastic beasts in the real-
world. It's called Harry Potter: Wizards
Unite.
The first game, Pokémon Go, was a huge
success, with 45million players at its peak
times and over $1.2 billion in sales. Harry
Potter as a brand promises similar success.
Source: http://signme.sh/oCI6jhaRj

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
IKEA’s New Store
Opening In VR
Sweety High, an online content platform for
young people carried out a survey with over
600 girls aged between 13 and 22 to discover
more about what influenced their gift-giving
and receiving behavior.
They found that 58% of girls aged 13 to 16
wanted gifts that would bring them more
likes and shares, or that are “Instagram-
worthy.” This number decreased as they got
older. They also discovered that slightly more
girls would rather receive a digital gadget as
a holiday gift over beauty products (51% Vs
49%).
Source: http://signme.sh/uNgodzBmE

13. WHATISHAPPENING
Airport Security By
Appointment
Amsterdam is testing the Personal Security
Pass pilot that enables travelers to reserve a
time slot for going through security. Schipol
Airport is alleviating travelers’ pain point of
waiting in long lines just to be checked by
security.
Travelers can book their slots on the airport’s
app and website, starting up to four days
before the flight and until 1 hour and 15
minutes before takeoff. The customer gets a
QR code that is scanned by security staff.
When everything is in order, the traveler
goes to a self-service security gate.
Source: http://signme.sh/malm8rSik

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
Nike Hyper Court
Nike and Google worked on a project called
Nike Hyper Court. This consists of several
(so far) basketball courts placed across
Manila in the Philippines, which are
artistically painted with murals of various
NBA stars.
The courts are a mix of digital and physical
characteristics, as users of the courts are
able to access Nike content via their
smartphones without using up any of their
data. This content includes training drills for
various types of players to help young
people improve their game.
Source: http://signme.sh/Y2tQFQiCC

16. WHATISHAPPENING
VICE And Vogue’s New
Platform
VICE, a magazine and website focused on
arts, culture and news together with fashion
and lifestyle magazine Vogue, will
collaborate on an editorial online platform
named Project Vs. It will only be live for a
limited time, and will bring the best of the
two platforms to one place covering the
issues and the people driving today’s culture.
Source: http://signme.sh/aDjPuyz21

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