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1. Argosy University BUS 470 Module 1 Assignment 3
Globalization NEW
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Directions:
Think about what you have read and seen in the
news on globalization. Consider the fact that the
clothing we wear, the cars that we drive, the cell
phones we use to communicate and the computers
we use to work, are each likely to have been
manufactured in whole or in part in different parts
of the world. While there are still companies and
firms that maintain local and national borders, it is
almost unheard of in the 21st century that an
industry does not maintain an international
strategic position.

2. From an executive’s position, identify and explain
at least three challenges and opportunities that
might face an international executive over the next
five years. Provide possible solutions of how the
executive might address these issues in order for
their firm to maintain a competitive advantage.
Prepare a 4-6 page paper that describes the impact
of globalization on U.S. businesses. In your
analysis, please include information about the
impact of at least four economic drivers that might
impact globalization.

3. Argosy University BUS 470 Module 2 Assignment 2
United States vs. Cambodia NEW
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Conduct research using the Argosy online library,
your text book and the Internet regarding the
differences in culture, management styles, and
communication strategies between the U.S. and
Cambodia. Analyze at least three potential
management conflicts that may arise due to the
identified differences and propose solutions for
each to help combat these conflicts. Use at least
one chart or graph in your PowerPoint
presentation.

4. By Wednesday, April 30, 2014, submit a
PowerPoint presentation (approximately 10
slides) containing both your assessment of the
differences, as well as the potential conflicts, to the
M2: Assignment 2 Dropbox. All written
assignments and responses should follow APA
rules for attributing sources. Please be sure to cite,
in proper APA format, the information sources you
used both within the body of your presentation
and on a reference slide at the end of your
presentation.
Also, you may use PowerPoint’s notes feature to
further articulate your reasoning for the selection
of the identified conflicts. Click here to learn how
to use the notes feature.

5. Argosy University BUS 470 Module 3 Assignment 2
LASA 1 Leadership Strategies Presentation NEW
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Directions:
Taking on the role of a CEO, develop a PowerPoint
presentation of approximately 15 slides that
explains how you would adapt the Western
leadership strategies of either Heifetz and Linsky
or Drucker in your approach to managing an
international organization on the brink of
structural change and expansion. One of your
main goals will be to motivate and communicate a
vision while connecting to the firm’s mission for all
stakeholders, including your Board of Directors. A
brief profile of the organization is as follows:

6. The company is a manufacturing firm with annual
earnings in excess of $350 million.
It is headquartered in the United States, has two
branches in the United Kingdom, and one
expansion branch set to open in China.
A new branch will provide more innovative
technologies to infuse the firm’s declining market
share while also presenting cultural management
and organizational integration challenges.
Your presentation should contain the following
components:
Identification of your chosen leadership
philosophy with justification of your choice.
Using Porter’s Five Forces as a strategic guide,
please explain how you will approach Foreign
Direct Investment and Financial Risk Assessment.
Complete a Financial Risk Assessment for
acquiring the new technology company by
identification and explanation of at least four risks
which could impact your organization.
Identification and explanation of the key internal
structures (at least 3) that will be designed to
enhance the culture within your organization
Explanation of how projected global and market
trends over the next 10-15 years will impact your

7. company’s ability to maintain a competitive
advantage.

8. Argosy University BUS 470 Module 4 Assignment 2
Marketing of the Acquisition by EDUS NEW
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In this assignment, you will research information
related to the marketing and promotion of the
acquisition by EDUS and provide an assessment.
Click here to review the EDUS case and consider
the following:
Topics for Research and Analysis
Promotional Goals: Identify specific objectives
related to the promotion of EDUS's acquisition of
the institution. In addition, identify specific
objectives related to informing potential students
of new capabilities and offerings resulting from
the acquisition. (Promotional goals vary. Some

9. organizations need to create awareness of their
product's benefits compared to competitors. Other
promotional goals may involve communicating
new uses for an item, or informing customers or
lower prices.)
Business Environment: Identify cultural and legal
factors that might influence promotional decisions
– both in announcing the acquisition within the
region and recruiting new students to the
institution. (In some countries, certain
information is required in television commercials
selling products aimed at children.)
Media Plan: Analyze media availability to
determine cost-efficient methods of
communicating with potential students within the
country and within the geographic region. (While
television, radio, newspapers, magazines, and the
Internet may be common in industrialized
countries, developing economies may require
other different media. In some countries,
advertising messages are broadcast through large
speakers mounted on moving trucks.)
Promotional Strategy: Compare the benefits of
push-and-pull promotions for acquiring new
students at the institution. Devise a promotional

10. strategy that will help EDUS expand the student
body and also inform potential students of
increased capability of the institution resulting
from this acquisition.
Economic, Cultural, and Political-Legal
Environment: Investigate the economic, cultural,
and political-legal environment that might affect
promotional messages and media relevant to this
acquisition.
Recommended Actions: Recommend EDUS actions
related to promotional goals, needed adaptations
due to cultural or legal factors, and a media plan.
Provide evidence to support your
recommendations.
Conclusions: Draw conclusions about the material
you have presented. The opinions or judgments
you present should be supported by your research.

11. Argosy University BUS 470 Module 5 Assignment 1
LASA 2 Organization Website Review NEW
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Select either an international service organization
or a multinational corporation and conduct a
preliminary assessment of their website.
In your review:
Explain your initial impression of the organization
based upon your initial review of their corporate
website.
Analyze their Vision, Mission and Goals in
reference to the company’s competitive strategy,
branding and messaging

12. Analyze the company’s strategic approach to
globalization and their approach to competition,
sustainability, CSR, marketing, analysis (external,
internal, industry), and cross border issues
Examine the company’s financials included in their
most recent annual report and review the profit
margin statement from the CEO. What conclusions
can you draw from their financial statements?
Evaluate the firm’s Corporate Ethics and Corporate
Social Responsibility Policy. What expectations are
presented in the policy? Explain the tangibility of
the company’s policies
Include an organizational assessment using SWOT
or Porter’s Five Forces
Explain the company’s capacity to be able to fulfill
strategic missions while increasing profit margin
Include an Introduction and Summary statement
in your review.
Your paper should be between 7 -10 pages in
length, in correct APA format and use 4-5 outside
sources.