RNCOS White Paper: Booming Popcorn Market in India
“The popcorn market is expected to grow at a CAGR of more than 18% duri...
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RNCOS White Paper - Booming Popcorn Market in India


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RNCOS White Paper - Booming Popcorn Market in India

  1. 1. RNCOS White Paper: Booming Popcorn Market in India “The popcorn market is expected to grow at a CAGR of more than 18% during 2012-2015”. The popcorn market in India is growing extensively with multiplexes coming up in every corner of the cities. Popcorn has become a favorite munching snack for majority of people, especially in the urban areas. Apart from multiplexes, the demand for popcorn is also growing in street markets and hence a popcorn vending machine is a common sight in the local markets these days. According to our recent analysis, the popcorn market in India is forecasted to reach INR 2,034 Crore by 2015, riding on the back of factors like increasing consumption from Tier I cities coupled with growth of multiplexes in the country. Out-of-home consumption i.e. the consumption in malls and multiplexes among others comprises the majority consumption of popcorn in India. In 2012, around 75% of the popcorn market was estimated to be held by out of home popcorn consumption market. The balance 25% was garnered by the in-home consumption market. The in-home popcorn market is estimated to register a CAGR of more than 24% during 2012-2015. Analyzing the huge market potential, Shushmul Maheshwari, CEO - RNCOS said, major opportunities lay behest the popcorn market in India. For instance, Indian farmers should start focusing on growing maize to reduce the reliance on import of popcorn. Moreover, manufacturers are being benefitted by the profit margin given by the popcorn business and hence this presents an opportunity for the savory snack manufacturers and other local manufacturers to concentrate on popcorn category. RNCOS acts as your growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with your business and devising the right strategies. To get a complimentary copy of the white paper, please visit: http://rncos.com/IndustryWhitepapers.htm ABOUT RNCOS RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide. RNCOS E-Services Pvt. Ltd. Shushmul Maheshwari Chief Executive B-129, Sector 6 Noida - 201301 91-120-4224-700 91-120-4224-707 press@rncos.com
  2. 2. http://www.rncos.com info@rncos.com