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- 2. “If I have seen further, it is by standing on the shoulders of giants
- 3. Let’s go back little in time
- 4. Once upon a time there was a little bug
- 5. They asked if it would ever Die?
- 6. The Little Bug Proved them All Wrong
- 7. All We’re saying is….. History Repeats Itself
- 8. 1. About the Kwid Let’s Talk A Bit About the little car that could
- 10. RENAULT KWID ▸ Renault Kwid is an entry-level crossover produced by the French car manufacturer Renault, initially intended for the Indian market According to Renault, the interior was "inspired by a nest" and has a 3-seat front and 2-seat rear arrangement. VARIANTS Renault Kwid Standard Renault Kwid RXE Renault Kwid RXL Renault Kwid RXT
- 11. Key Features KWID (Petrol) Price 2-4 lkhs Mileage 22.89-25.17kmpl BHP 53.3bhp Performance Top Speed 135kmps Acceleration 16sec Engine Disp 799cc Capacity Seating/Doors 5 Length 3679 Width 1579 TECHNICAL FEATURES
- 14. 75,956 Total Sales Since July 2015
- 15. Major Competition in ENTRY LEVEL SEGMENT Expert Opinions
- 16. 3. CUSTOMER JOURNEY Let’s move ahead with the first set of slides
- 17. BRAND REFLECTION: VIA ADVERTISING ( REFLECTION)
- 18. Need is triggered Information Search Decision Making The Last Mile Switch ▸ Income high, market sluggish, penetration low. ▸ Word of Mouth, online searches, word-of-mouth(online) ▸ Top Searches ▸ Major Decision Makers ▸ Variant, brand, Fuel Type, Budget, Colour CAR BUYING JOURNEY Source: Neilson
- 19. 4. SOME ANALYTICS Let’s Have A Look At The Consumer From A Statistical Point Of View
- 20. 20-25 25-35 25-55 <20 and >55 Age Profile
- 21. 1.5 -5 Lakhs 5 -10 lkhs 10- 30 lkhs >30 lks Income Profile
- 22. 3.6 24 36 362 -5 Lakhs 5 -10 Lakhs 7-10 Lakhs >10 Lakhs Spending Intent
- 23. Type of Car preferred
- 24. Name you trust! Parameter Maruti Hyundai Tata Renault Nisaan Score 179 162 128 143 137 Perception Brand
- 25. Attitude towards Brand Parameter Maruti Hyundai Tata Renault Nisaan Score 140 179 97 139 134 Renaults’ brand perception has also risen taking into consideration the release of Renault Kwid and the aggressive advertisement and promotional campaign
- 26. Key Desirable Attributes Parameter Fuel Efficiency Exteriors Interiors Power & Performance Comfort Reliability Tech Innovation Score 165 180 174 183 197 185 166
- 27. Frequent long travel Status Symbol Survey boring Daily Commute Universal Buying Requirement
- 28. 38% 17% 10% 15% 12% 8% Internet Friends and Family Specialist Magazines TV shows dedicated to cars Salesperson Advertising Information Source
- 30. USING INSIGHTS TO EXPLAIN COMPLEX MIX YOUNG BUYERS INTERNET MARKETING 5 LAKHS SWEET SPOT LONG COMMUTE 01
- 31. INTRODUCING A SMART SWITCH MODE IN KWID TO GIVE MORE CHOICE OF PERFORMANCE AND ECONOMY ECONOMY SPORTSWITCH! 02
- 33. Place your screenshot here ONLINE ADVERTISING ▸ You Tube mid-video advertisements ▸Twitter Influencer Outreach ▸Facebook Flashcard Ads 04
- 34. ALL INDIA ROAD SIDE ASSISTANCE AND SUPPORT BY RENAULT ITSELF 05
- 35. NEXT STEP