examples

1. TITLE:
Research proposal on study of consumer’s perception towards smartphones.
AIM:
Marketing research studies to better understand the profile of Smartphone users, why do they buy
Smartphones and how do they use them.Trying to understand the market and consumer of Indian Smart
phone users. The research will also intend to find out how can Smartphone manufacturers can be more
effective in targeting potential Smartphone buyers.
STATEMENT:
Smartphone, once a device demoted to corporate executives, is now experiencing rapid growth in the
consumer market. Traditional mobile phone manufactures such as Nokia, Motorola and Samsung are
adjusting their strategy to focus more on the high margin Smartphone business.
Understanding consumer needs and predicting or even leading the trends is very important to stand out
from the intense completion and succeed as there is no doubt that competition in this market will
become more intense day by day.
OBJECTIVE:
1. Smartphone is integrating more and more functionality such as camera, video recording, music,
GPS, PDA, games, etc. Is it true that more is better when it comes to this technology?
2. To analyze the consumer preference for brands of smart phone.
3. To identify the most effective medium for advertisement of smart phone.
RESEARCH METHEDOLOGY:
SAMPLING FRAME:
1. Sample size:
2. Sampling Unit:
3. Collection Method:
-Primary Data:
-Secondary Data:
4. Sampling Technique:
5. Analysis Tool:
6. Statistical Tools:
DATA ANALYSIS AND INTERPRETATION:
CONCLUSION:

2. SUGGESTION:
BIBLIOGRAPHY:
ANNEXURE:
Group Memebers:
ShivamSrivastava
Samir Imam
ShrutiAggarwal
SimmiShaji
SaimaParveen