A survey on Sanitary Napkins presented by foreseegame.com in association of Microsec Research.

1. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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2. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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LingerieFit is the Preferred Choice of Sanitary Napkin among Women
Awomanisacombinationofsomanythings.Sheistheadoreddaughter,alovinggirlfriend,acaringwifeandadotingmother.Atthesametimesheistheheartofthehomeandsoulofanygathering.Sheisthecorporatebossconsistentlyandefficientlyhandlingthepressureofdeadlinesandsheisthehomemakerrunningallthechoreswithequalélan.Sheistoday’swomanwhocannotbedefinedusingasingleterm.
Indeed,theIndianwomanof21stcenturyhascomeofftheage.Armedwitheducationandproperupbringingsheissecondtononeandshe’sshowingthepathtomanyotherslikeher.However,asayounggirllearnstotakeherfirststepstowardswomanhood,sheisfacedwithalotofuncertaintyandhastostruggleinaworldthatoftengivesoutconflictingmessages.Onesuchmomentiswhenagirlattainsherpuberty.Thechangeinbodyandupsurgeofhormonescreateanemotionalupheavalformanyyounggirls.Theonsetofmenstrualperiodalsoleadstomanyphysicalandemotionaluncertainties.Whileasensitiveandfriendlyeldercanhelpthegirltocometotermswithheremotionalworld,ittakesagoodsanitarynapkintocareforherduringthosespecialdaysofthemonth.
Andjustaseachwomanisdifferentwithherownuniqueneed,soisthesanitarynapkin.Thereisno‘onesizefitsall’napkinanditchangesdependingontheneedofthewoman.Basedontherequirementandlifestyleofthewoman,sanitarynapkinscomeinvariousshapesandsizes.Theycomewithorwithoutwingsandmostofthemarecurvedandcontouredtopreventleakageonthesides.Dependinguponthephysicalactivityofthewoman,anapkincanbethickorultrathin.Butwhatmostofthewomenlookforisanapkinthatisveryabsorbent,hygienicandkeepsthemdryandcomfortableduringthemenstrualperiod.
Tokeepitsimpleandstraight,sanitarynapkinsareanecessityforawomanthatkeephercomfortableandhygienic.ButaretheIndianpopulaceawareofthepropersanitarynapkin?Isitcomfortorbrand,absorbencyorodourcontrolthatmatterstoIndianwomenmost?Traditionalmedicineshopsormodernretails,whichistheirfavouritechanneltobuysanitarynapkins?Besides,aretheyawareofthenewbrandsofsanitarynapkinsthatisfastcapturingthemarket?Weresortedtotheusersofforeseegame.com,andsoughtanswerstothesequestions.TheresponsewegotwaspleasantlysurprisingasitclearlyshowedthatIndianpopulacearenotonlyawareofwhatisbestforthemwhenitcomestochoosingtherightsanitarynapkin,buttheyare
Executive Summary

3. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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alsoequallyawareofthenewsanitarynapkinbrandLingerieFitthathasgrabbedtheshelfspaceofstoresinitsownright.ThesurveyresultshowsclearlythattheusersareawareofvariousUSPsofLingerieFitandasawholetheyarequiteknowledgeableabouthygieneandcomfortthatagoodsanitarynapkincomeswith.Infact,thehugepositiveresponseinfavourofLingerieFitindicatesthatitisoneofthemostpreferredchoiceofsanitarynapkinsforwomen.
Foreseegame.comistheNo.1innovativedigitalportalofconsumerengagement, whichprovidesaplatformfortwowaycommunicationandengagementbetweenthebrandandtheconsumers.Weusedtheonlinefeedbackfromtheusersofwww.foreseegame.comwhohavebeenregisteredonlyonthebasisofuniquemobilenumbersandhence,itprovidesauthenticityandgenuinenessoftheparticipants.TheparticipationisbeingmonitoredbyGoogle.
About12,000participantshaveparticipatedinthesurvey;howeverthelimitationofthissampleisthatitisfromthegroupofpeoplewhoareusersofinternet.
TheTakeAwayPoints:
1.TheInfluentialFactor:Isitcomfortorquality,brandorhygiene,priceorpackagingthatinfluencesthebuyermostwhilechoosingasanitarynapkin?Theparticipantsarequiteuncompromisinginthiscase,astheyrefusedtochooseanysinglefactor.44%oftherespondentssaidallthefactorsinfluencethemequallywhenitcomestochoosingasanitarynapkin.
2.ImportantFeature:Themindsetoftheusersissimilarwhilechoosingthemostimportantfeatureofsanitarynapkin.Again44%oftherespondentssaidthattheylookforallthegoodaspects,likeabsorbency,leakageproof,length,odourcontroletc.intheirnapkins.
3.WingedBirdie:Wingsarealwayspreferablesincetheygiveyouthemuchsoughtafterfreedom.Wingshelpthenapkinstayinplaceandalsoreducethechanceofleakage.49%oftherespondentssaidtheywantwingsinthesanitarynapkinforbothutilities.
4.SmartBuy:Therespondentsarealmostequallydividedbetweenthemontheidealchannelforbuyingsanitarynapkins.While35%havechosenmodernretails, 33%stillvisitsconventionalstores,while32%preferstobuyitonline.
Executive Summary

4. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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TheTakeAwayPoints:
5.AluminiumPower:Doeshavinganextralayerofaluminiumfoiladdtothehygienefactorofthesanitarynapkins?38%oftherespondentsthink,aluminiumfoilpackhasallthegoodadvantagesthatwerementionedintheoptions.
6.KeepitLight:Lightweightisthekeytocomfort.66%oftherespondentssaidthattheywanttheirsanitarynapkinstobelightandconvenientthatwillbehighlyabsorbentaswell.Just34%wantedtheirnapkinstobeheavy.
7.SuperShapely:Sanitarynapkinsneedtohaveapropershapeinordertogivemaximumprotectionandcomfort.73%oftherespondentssaidthattheshapeoftheirnapkinsshouldbesuchthatperfectlyfitsontothelingerie.
8.ChangeitOften:49%oftherespondentsareunanimousinthinkingthatallthereasonsforchangingsanitarypadsatregularintervalareequallyimportant,i.e.,topreventirritation&infectionandtoremainfresh&hygienic.
9.ShieldofProtection:77%oftherespondentsthinkthataluminiumfoilwrapisimportanttoensurethehygieneofthesanitarynapkins.Only23%thinkotherwise.
10.YestoLingerieFit:Despitebeingacomparativelynewbrand,LingerieFithasliterallystormedintothemarketanditisevidentfromtheparticipants’response.54% oftherespondentshaveratedthenewbrandas‘Excellent’;76%areawarethatLingerieFitcomesinaaluminiumfoilpackthatensures100%hygiene;79% respondentssaidtheyknowLingerieFitiseasilydisposableandbiodegradable; Another79%knowLingerieFitcomeswithlargerwings;78%ofrespondentsareawareofthefactthatLingerieFitislightweightdespitehavinghighabsorbencyandthatithasagrandleaklockdesign;79%knowthatLingerieFitisirritationfree,odourfreeandallergyfree;andfinally77%areawarethatwithLingerieFitmultiplepadchangingisnotrequiredasitcomeswithhighabsorbencyrate.That’sindeedasuperperformancebyLingerieFitwithinjustafewdaysofitslaunch.
11.ProperDisposal:Itisequallyimportanttoproperlydisposeofftheusednapkininordertomaintainhygieneandmanners.61%oftherespondentsareofopinionthatausednapkinshouldbewrappedinpaperandbethrownawayinadustbin.18%thinksimplythrowingitinthebinisenough.However,strangely10%thinkoneshouldstoreitinthealmirah.
Executive Summary

5. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
Theparticipantsarequiteuncompromisinginthiscase,astheyrefusedtochooseanysinglefactor.44%oftherespondentssaidallthefactorsinfluencethemequally
Q 1. What factor influences you the most in choosing sanitary napkins?
Q 2. Which feature of sanitary napkins is most important to you?
44%oftherespondentssaidthattheylookforallthegoodfeatures,likeabsorbency,leakageproof,length,odourcontroletc.intheirnapkins.
44%
15%
10%
8%
7%
7%
5%
4%
Influential Factor
All of theabove
Comfort
Quality
Brand
Hygiene
Size
Price
Packaging
44%
13%
12%
9%
9%
7%
6%
Important Feature
All of the above
Leak proof
Absorbency
Length
Breathable back- sheet
Perforated topcover
Odour control

6. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
Wingshelpthenapkinstayinplaceandalsoreducethechanceofleakage.49%oftherespondentssaidtheywantwingsinthesanitarynapkinforbothutilities
Q 3. Why do you think wings are important in a sanitary napkin?
Q 4. Which type of retail channel do you prefer to buy sanitary napkins?
While35%havechosenmodernretails,33%stillvisitsconventionalstores,while32%preferstobuysanitarynapkinsonline
49%
27%
24%
Importance of Wings
Both
To help thenapkin stayin rightposition
To reducethe chanceof leakage
35%
33%
32%
Retail Platform
Modern retail
Conventionalstores
Online stores

7. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
38%oftherespondentsthink,aluminiumfoilpackhasallthegoodadvantagesthatwerementionedintheoptions
Q 5. What according to you are the advantages of aluminium foil packing?
Q 6. High absorbency is the key feature of a sanitary napkin. Which other option would you like to have along with it?
66%oftherespondentssaidthattheywanttheirsanitarynapkinstobelightandconvenientthatwillbehighlyabsorbentaswell
38%
17%
12%
11%
9%
8%
5%
Advantageous Aluminium
All of the above
It ensures 100% hygiene
It is well-containedand therefore, storageis convenient
Flexible, therefore, resealable
Eco-friendly
Easy to carry since it iswell-contained
Looks beautiful
66%
34%
Absorbency Factor
High absorbencyandlight,convenientweight
High absorbencyand heavy weight

8. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
73%oftherespondentssaidthattheshapeoftheirnapkinsshouldbesuchthatperfectlyfitsontothelingerie. Only27%saiditdidnotmatter!
Q 7. What is your opinion about the proper shape of a sanitary napkin?
Q 8. How would you rate the newly launched sanitary napkin under the brand ‘LingerieFit’?
54%oftherespondentshaveratedthenewlylaunchedbrandas‘Excellent’,while26%haverateditas‘Good’
54%
26%
13%
7%
Rate the Product
Excellent
Good
Average
Poor
73%
27%
Raise Your Opinion
The shapeshould beperfectlyfitting withthe lingerie
It does notmatter

9. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
76%oftherespondentssaidthattheyknowLingeriFitisthefirstinIndiathatcomeswithanaluminiumfoilwrap
Q 9. Do you know that Lingerie Fit sanitary napkin is the first in India that comes with an aluminium foil wrap?
Q 10. Do you know that Lingerie Fit sanitary napkin is disposable and biodegradable?
Awhopping79%strongcrowdsaidthattheyknowLingerieFitsanitarynapkinisdisposableandbiodegradable
76%
24%
Being Aware
Yes
No
79%
21%
Your Know How
Yes
No

10. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
78%oftherespondentsareawareofthefactthatLingerieFitsanitarynapkinhashighabsorbencyratebutlesserweight
Q 11. Do you know that LingerieFitsanitary napkin has high absorbency rate along with lesser weight?
Q 12. Do you know that Lingerie Fit sanitary napkin has larger wings that fit perfectly to the lingerie?
79%ofthetotalparticipantshavesaidthattheyknowLingerieFitsanitarynapkinshaslargerwingsthatfitperfectlyontothelingerie
78%
22%
Your Awareness
Yes
No
79%
21%
Perfect Fit
Yes
No

11. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
Yetanother78%oftotalrespondentssaidthattheyareawareLingerieFitsanitarynapkinhasLeakLockdesigntopreventaccidentalleakage
Q 13. Do you know that Lingerie Fit sanitary napkin has Leak Lock design to prevent leak?
Q 14. Do you know that Lingerie Fit sanitary napkin is irritation free, odour free and allergy free?
Herealso79%ofthetotalcrowdareawarethatLingerieFitsanitarynapkinisirritationfree,odourfreeandallergyfree
78%
22%
Leak Lock
Yes
No
79%
21%
Irritation Free
Yes
No

12. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
49%oftherespondentsareunanimousinthinkingthatallthereasonsmentionedintheoptionsforchangingsanitarypadsatregularintervalareequallyimportant
Q 15. Why do you think changing napkins at regular interval is important?
Q 16. Do you know that multiple pad changing is not required with Lingerie Fit sanitary napkin due to its high absorbency rate?
77%oftherespondentshavesaidtheyareawarethatmultiplepadchangingisnotrequiredwithLingerieFitasithashighabsorbencyrate
49%
19%
17%
15%
Change is Constant
All of the above
Because itprevents irritationand infection
Because it helps tostay fresh all day
Because it ishygienic
77%
23%
Do You Know
Yes
No

13. Survey on Sanitary Napkins
A report by foreseegame.com & Microsec Research2nd December 2014
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Executive Summary
77%oftherespondentsthinkthataluminiumfoilwrapisimportanttoensurethehygieneofthesanitarynapkins.Only23%thinkotherwise
Q 17. Do you know aluminium foil wrap is important to ensure the hygiene of sanitary napkins?
Q 18. What is the appropriate method of disposal of Sanitary Napkin?
61%oftherespondentsareofopinionthatausednapkinshouldbewrappedinpaperandbethrownawayinadustbin.18%thinksimplythrowingitinthebinisenough
77%
23%
Hygienic Lifestyle
Yes
No
61%
18%
11%
10%
Proper Disposal
Wrapped in paper & throw it into bin
Throw it into binwithout wrapping inpaper
Throw it on the road
Store it in youralmirah