1. Crystal Bruns
New Media Drivers License

2.  The Ravens are a professional football
franchise based out of Baltimore, Maryland.
 Originated in 1996
 Rated one of the two greatest NFL teams of
the Super Bowl Era.

3.  Advertising outside  Expanding their
of Maryland geographic
 Targeting kids who location of ticket
do not have cars buyers
or are to young to  Increasing their
attend a game target audience
without a parent  Purchasing more
 Having the money than one set of
to purchase more tickets per season
than one game

4.  Create an ad campaign that offers three
ticket options
 Option 1: purchase tickets for the whole season
 Option 2: purchase tickets for half the season
 Options 3: purchase a set of three games
 Each fan would choose their exact seats in
the stadium
 They would also receive a rewards card
giving each person a free souvenir or food
options for every game
 It would collect points for every purchase
made

5.  More traffic comes through the Ravens
website
 More convenient for customers
 Customers have the ease of taking time to
make a decision
 Better deals are offered online

6.  Facebook, Twitter, and a Baltimore Ravens
Blog should be created or accessed more
frequently
 Will help attract a younger audience
 Make more people aware of what the Ravens are
offering to their customers
 Used to interact with fans
 Offer certain deals and coupon codes
 Inform customers about news and upcoming or
current promotions

7.  We would create a mobile application for the
Ravens fans to download to their cell phones
or ipads
 It would provide:
 Weekly ticket promotions
 Reserve ticket option
 Game stats
 Roster
 Game schedule
 News updates

8.  We would measure how many people or
families purchased each deal (out of the
three options)
 Record cost-per-click
 Determine how many customers search for
Ravens tickets and get onto the site
 Record how many people click on the deal
option
 Keep track of how many reward cards are
sent out, activated, and used

9.  These ideas will help reach our audience in a
variety of ways and help stay connect with
our fans
 We would like to propose a budget of $50K
 All the money will go toward advertising and
promotions and to increase the awareness of
social media, Internet advertising, and
mobile strategy

10.  Heavilyadvertise a month before preseason
begins and throughout the teams whole
season
 July-February
 Continueto advertise the team often to keep
their name out there and floating around
 This is when to advertise for the mobile
application