China media social media type sheng ye from ipsos china

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Covered Media Types

Business

Traditional media Social Media Web 2.0
TV
Newspaper
Magazine
Outdoor
Radio
Blogs/micro-blogs
BBS/Forums
Wiki-type knowledge communities
We-media
Digital Media
Web 1.0/1.5
Media websites
News portals
Vertical websites
Paper-based or traditional electronic
based
PC and laptop based Desktop computers and mobile
technologies(e.g., smartphones and ta
blet) based
PGC PGC+UGC UGC
Covered Media Types

2
Traditional
media
• Media website
• News portals
Digital
Media
Social Media
• TV
• Newspaper
• Magazine
• Outdoor
• Radio • Blogs/micro-blogs
• BBS/Forums
• Wiki-type knowledge
communities
• We-media
• Vertical websites
PGC
PGC+UGC
UGC
Traditional
digital media
Covered Media Types

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