2. Tips for New Business Consultants
Educated at Seattle University, Shawn Stoller
earned his bachelor of arts in business
administration with a focus on accounting. He
began his career as a staff accountant for Knight
Vale & Gregory. After working for the firm for three
years, he set up his own accounting practice as a
CPA. Today, Shawn Stoller is a business consultant
with Eastside Accountants, a firm that grew out of
his original practice. He has also worked on the
staff of Washington Mutual, Inc., and 10th Street
Entertainment.
3. Tips for New Business Consultants
To provide truly great service, business consultants
need more than just a thorough knowledge of their
industry or sector of the economy. They need to be
organized, excellent at networking, and well-versed
on their client’s company and its competitors. Here
are a few practical tips that will help a new
consultant succeed.
4. Tips for New Business Consultants
Set up a Google Alert
Google Alerts are emails that Google sends when it
finds a new search result (such as a newspaper
article or blog post) for a keyword specified by the
user. This enables people to easily keep track of the
latest news on a particular topic. Consultants should
set up a Google Alert for their client and their client’
s top three competitors so they can remain up-to-
date on what’s being said about them.
5. Tips for New Business Consultants
Do your homework
It may sound obvious, but many consultants fail to
memorize the most basic information about their
clients. Before every meeting, consultants should
review their client’s basic financials, such as total
annual revenue, profit and operating margins, and
other pertinent statistics. Committing these to
memory means you won’t need to stop a
conversation to rifle through papers to find the
exact number.
6. Tips for New Business Consultants
Seek out new business
In the consulting business, business ebbs and flows.
There will be downtime. Maximize your time by
using these periods to actively network and acquire
new business.