Initial ideas for sports drinks and idea generation

1. Task 3 – Initial Ideas
Shania Carter

6. Sport
This is ideally the type of
bottle I am talking about, it
has a lot of grip and is
easier for sports stars to
handle when they are
coming off the pitch. It can
also be filled with a lot of
liquid because it is tall it
also has easy access to the
liquid.
One of the ideas was to have
the logo on the side of the
bottle like lucozade, it is hard
to read and there is also a lot
of white space around the text,
text can be beneficial because
there isn’t a lot of images on
sports drinks and people would
be reminded of the slogan/
name of the drink.
Moving on from the text the
other idea was to have an
image on the bottle, after
looking at the type of bottle I
want to work on this doesn’t
look like a good idea because
the sports star might not
mean anything to the
consumer and celebrity
endorsement may not thrive
because of this.