This blog is on building commercial cleaning marketing plan- target marketing. What we cover on this blog is creating a leads list of prospects to market too. For this example we focused on the medical industry and doctors, dentist, clinics and nursing homes. Medical is always a great prospect for commercial cleaning, janitorial, carpet and tile cleaning service businesses.

1. Sample Janitorial Marketing Plan
Target Marketing

2. Commercial Cleaning
This blog is on building commercial cleaning marketing plan-
target marketing. What we cover on this blog is creating a leads
list of prospects to focus on

3. Medical
For this example we focused on the medical industry and doctors,
dentist, clinics and nursing homes. Medical is always a great
prospect for commercial cleaning, janitorial, carpet and tile
cleaning service businesses.

4. Geography
Geography- the first segment is geography, setting what our
service area is and finding out how many medical businesses are
located in different radius searches.

5. Geography
The first search is 1 mile and equals 53 businesses within 1 mile
of the address we are located at. The second search of 5 miles
equals 416 and a broader search of 25 miles is 1385.
For the full blog and pictures >>>
http://methodcleanbiz.com/2016/09/04/janitorial-marketing-plan-
target-marketing/

6. Employee Size
Employee Size- This next variable we want to consider, although
not perfect employee size gives us a general idea of the size of
the business.

7. Employee Size
For example 5 employees are not going to be working in a 50
thousand square foot building and 50 employees is not going to
be in a 2000 thousand square foot building. Understand this is
just an indicator and not perfect.

8. Employee Size
We are applying employee size on top of geography and can see
as we apply different employee sizes to the geography segment
how numbers change.

9. 5 Mile Radius
Using 5 mile radius for the example you can see how the number
of medical businesses at small (under 10 employees) equals 394.
At medium (11-50 employees) 93 and large employers in a 5 mile
radius with 50 or more employees equals only 15.

10. Worksheet

11. Square Feet Estimate
Square Feet Estimate- this variable is a little tricky because a
building might have 2500 square feet of total space but 2000 of it
in warehouse space and only 500 of cleanable carpet or office
space for commercial cleaning contractors.

12. Square Feet Estimate
Here we came up with 125 businesses with 2500 square feet
within 5 miles. 275 medical with 2500 square feet to 10k sqr ft.
and 137 in the 10 thousand square feet to 50k square foot range.

13. Why do we care?
This begs the question why do we care? The size of the building
completely changes production rates and number of services.
This is not something I or anyone else can tell you
To learn more about commercial cleaning sales and marketing
visit our website http://methodcleanbiz.com

14. Marketing Plan
Part of building a marketing plan is deciding I want to focus on 1
time a week commercial cleaning accounts, 3 day week accounts
or 5 day week accounts

15. Example
For example if you want to target 1 day to 3 day week types then
you would want to focus on smaller businesses and skip the high
employee counts and sqr ft buildings. On the other hand if you
only wanted 5 day week accounts then the opposite.

16. The Point
The point is to focus your marketing dollars on the type of clients
you want and not waste time and money calling on businesses
you have no interest in.

17. Looking To Target Churches?
Here is a recent brochure and flyer we did targeting churches for commercial
carpet cleaning >>>>
http://methodcleanbiz.com/2017/04/04/commercial-cleaning-brochure-targeti
ng-churches/

18. Video