Culver City Recycling Program

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Culver City Recycling Program

  1. 1. Recycling Success The Secrets of Our
  2. 2. Approach Outreach: ology We use our unique Outreach:ology approach that combines research based findings and creative solutions to create effective communication strategies that lead to behavior change. Presented by +
  3. 3. Social Norm Research shows that social norms are the most powerful motivator for behavior change. With the Culver City Multi-Family Recycling Program, we set out to create a recycling social norm in Culver City ! Presented by
  4. 4. Secret #1: Make It Easy Presented by
  5. 5. FREE Services Free Pick-up Free Assessment Free Materials Free Bin Replacement Secret # 2 : Make It FREE Presented by
  6. 6. Secret # 3 : Find Champions to Support the Project Sharon Brown, President of the French Quarter HOA Presented by
  7. 7. Use C hampions to S peak A bout the P roject Presented by
  8. 8. Use C hampions to S peak A bout the P roject Presented by Sharon Brown Greg Rainer Diane Rossiter
  9. 9. Secret # 4 : Attractive and Useful Materials <ul><li>Materials were desired by residents </li></ul><ul><li>All materials had a consistent look and feel </li></ul><ul><li>Educational materials such as site signs, posters and brochures were fun, informative and appealing </li></ul>Presented by
  10. 10. Results Tonnage increased 7.3% from April 2011 to October 2011! We surpassed our goal by 71%, reaching 3,420 units! Contamination rate dropped from 19.6% to 8.4%! Presented by

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