Water Dealers need to use an integrated approach to bringing in new customers. This Presentation will details the how to and best practices for Water Dealers looking to start a Facebook Page. Topics include: Selecting a Profile Picture, Description, Advertisement, Likes, and how to integrate all of these with your already in place Marketing Campaigns.

1. DataDale Filhaber
Dataman Group Direct

2. DataDale Filhaber
Dataman Group Direct

3. DataDale Filhaber
Dataman Group Direct

4. DataDale Filhaber
Dataman Group Direct

5. It’s All About Your Page

6. DataDale Filhaber
Dataman Group Direct

7. DataDale Filhaber
Dataman Group Direct

8. DataDale Filhaber
Dataman Group Direct

9. DataDale Filhaber
Dataman Group Direct

10.  Build your page
 Connect With People
 Engage your Audience
 Influence your fans and friends
DataDale Filhaber
Dataman Group Direct

11. Your Page is the central place to grow your
business, build your brand and develop
relationships with your customers.
DataDale Filhaber
Dataman Group Direct

12.  Page name
 Category
 Description
 Photo
DataDale Filhaber
Dataman Group Direct

13. DataDale Filhaber
Dataman Group Direct

14.  Set a memorable web address for your Page
that you can use on marketing material to
promote your presence on Facebook
 Note: does not have to be the same as your
company name or website….but, it can
DataDale Filhaber
Dataman Group Direct
https://www.facebook.com/Culligan.Is.Water

15.  Retail
 Business Service
 Water Filtration
 Home Improvement
 Marketing Services
 Repair
 Finance
 Construction
DataDale Filhaber
Dataman Group Direct

16. 
Write a sentence about your business so
people understand what you do.

Elevator pitch
DataDale Filhaber
Dataman Group Direct

17. DataDale Filhaber
Dataman Group Direct
Taking the
worry out of
water since
1953

18. DataDale Filhaber
Dataman Group Direct

19. DataDale Filhaber
Dataman Group Direct

20.  Choose a cover photo that represents your
brand and showcases your product or service.
It's the first thing people will see when they
visit your Page.
DataDale Filhaber
Dataman Group Direct

21. DataDale Filhaber
Dataman Group Direct

22. 
Use an image that's 851 x 315 pixels.

Use a unique image to represent your Page
(ex: a picture of a customer using your
product or a group of photos).

Experiment with different images to see what
people respond to.
DataDale Filhaber
Dataman Group Direct

23. DataDale Filhaber
Dataman Group Direct
Type in free photography facebook covers and
find lots of options including ways to
customize your own

24. 
Now that you have a Page, it’s time to reach
your current and potential customers.
DataDale Filhaber
Dataman Group Direct

25.  Explore the options under the Build Audience
button on your admin panel. Make sure to
invite your Facebook friends to like your Page.
 Click on 'Invite Email Contacts' to upload your
your email list and send a message asking
people to like your Page.
DataDale Filhaber
Dataman Group Direct

26. DataDale Filhaber
Dataman Group Direct

27.  Promote your Page web address on store
signs, business cards, receipts, emails,
chalkboards and other marketing material.
 Download free Facebook table tents and
stickers to promote your Page.
 Use the icon on your signature
 Put it everywhere!
DataDale Filhaber
Dataman Group Direct

28.  Encourage people to check in at your
business with a sign in your store, or by
offering a special discount to people who
check in.
 Create events on your Page and invite people
to join them.
 Share exclusive information and offers that
people are likely to want to pass along to
their friends.
DataDale Filhaber
Dataman Group Direct

29. DataDale Filhaber
Dataman Group Direct
Placement of $25
Coupon Offer

30.  Encourage people to interact with your
business
 Ask questions and create posts that
encourage engagement.
 When you post content and have
conversations on your Page, you’re building
loyalty and creating opportunities to generate
sales
DataDale Filhaber
Dataman Group Direct

31.  Make sure your posts are relevant to your
audience and business
 Be succinct, friendly and conversational
 Ask questions or seek input
 Give access to exclusive information and
specials
 Be timely by posting about current events,
holidays or news
DataDale Filhaber
Dataman Group Direct

32. 
Short: Posts between 100 and 250 characters
get about 60% more likes, comments and
shares

Visual: Photo albums, pictures, and videos
get 180%, 120%, and 100% more engagement
respectively
DataDale Filhaber
Dataman Group Direct

33. DataDale Filhaber
Dataman Group Direct

34. DataDale Filhaber
Dataman Group Direct

35. Word of mouth is the strongest form of
advertising. When someone interacts with your
business on Facebook it creates a story.
People can see when their friends endorse your
business by liking your Page or connecting with
it, and it can influence their own purchasing
decisions.
DataDale Filhaber
Dataman Group Direct

36.  Sometimes, we just have to pay for it
DataDale Filhaber
Dataman Group Direct

37.  Connect with people who are the right fit
for your business using Facebook Ads.
DataDale Filhaber
Dataman Group Direct

38.  The system will create a sample ad for you,
using a photo from your page
 It will suggest a daily budget (usually starting
t $10/day)
 It will suggest geography, using your local
area
 All you need to do is hit Promote Page to start
DataDale Filhaber
Dataman Group Direct

39. 
Campaign, pricing and scheduling

Name your campaign, select your budget and
set the schedule for your campaign

These impressions will be optimized so your
ad shows to the people most likely to help
you reach your goal
DataDale Filhaber
Dataman Group Direct

40.  Facebook commits that you will never pay
more than your budget.
 Experiment
 Test
 Test again
DataDale Filhaber
Dataman Group Direct

41.  Handling unhappy customers
 And make them into your best salespeople
DataDale Filhaber
Dataman Group Direct

42.  Commit
 Dedicate Resources
and
 Have Fun With It
DataDale Filhaber
Dataman Group Direct

43. DataDale Filhaber
Dataman Group Direct
Helping Water Quality Dealers
Reach the Right People at the Right Time
for over 30 years