Dyer’s pop star theory

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Dyer’s pop star theory

  1. 1. Dyer’s Pop Star Theory<br />
  2. 2. A true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time.<br />A good example is Madonna who has constantly revised and modified her image. She is very ‘brand aware.’<br />
  3. 3. 1. Stars as Constructions<br />Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions.<br />This is certainly true in pop music industry as the construction of bands and artists is not even hidden from the public anymore.<br />
  4. 4. 2. Industry and Audience<br />Stars are manufactured by the music industry to serve a purpose — to make money out of audiences, who respond to various elements of a star persona by buying records and becoming fans.<br />The nature of the institution of is purely to make money.<br />
  5. 5. 3. Ideology & Culture<br />Stars represent shared cultural values and attitudes, and will promote a certain ideology. <br />http://www.u2.com/heartsandminds<br />
  6. 6. 4. Character & Personality<br />A star begins as a "real" human, possessing gender & race characteristics, and existing against a socio-historic background. <br />The star transformation process turns them into a construct, but the construct has a foundation in the real. <br />
  7. 7. Pop Star Theory<br />http://www.mediaknowall.com/Popular%20Music/popstartheory.html<br />

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