SEO is constantly on the move. With the evolution of digital marketing, content, SEO and overwhelmingly big data, comes the need for a new approach to search marketing.
Keywords still matter because every bit traffic that comes from search engines like Google, Bing & Yahoo begins with the user typing some words into the search bar or speaking those words into SIRI or Google Voice Search.
But fast forward to today and were getting consistent reports confirming consumer distraction and preference for better experiences on the web.
It starts with understanding your audience. Some call this audience research, persona development or consumer analysis. What matters most is the insight gleaned from deeply studying your audience, what’s important to them, the questions they ask and how they consume and share information. This is the tip of the iceberg, use the slides to help you navigate the ever changing landscape.