SEO is constantly on the move. With the evolution of digital marketing, content, SEO and overwhelmingly big data, comes the need for a new approach to search marketing.
Keywords still matter because every bit traffic that comes from search engines like Google, Bing & Yahoo begins with the user typing some words into the search bar or speaking those words into SIRI or Google Voice Search.
But fast forward to today and were getting consistent reports confirming consumer distraction and preference for better experiences on the web.
It starts with understanding your audience. Some call this audience research, persona development or consumer analysis. What matters most is the insight gleaned from deeply studying your audience, what’s important to them, the questions they ask and how they consume and share information. This is the tip of the iceberg, use the slides to help you navigate the ever changing landscape.
2. DIGITAL
BREAD
CRUMBS
OF TRUSTYou don’t control your brand anymore, your
customers do. Your brand is being shaped by
online reviews, peer referrals, conversations on
social networks and the content consumed by
your socially connected customers.
Seth Price @sethstuff
3. HANSEL &
GRETEL HERE
WE GO
We need to create the breadcrumbs
for discovery today. Otherwise it’s far
too easy for our prospects and
customers to get lost
along the way
Seth Price @sethstuff
4. In 2015 found that Google searches
containing “near me” have multiplied 34
times since 2011
Seth Price @sethstuff
PEOPLE
NEED TO
FIND SH*T
19. IS IT
ROCKET
SCIENCE?
Well…it requires some thinking,
maybe even a lot of thinking. and a
mindset shift to look at your brand
from the customers perspective.
Seth Price @sethstuff
21. Age, Education, Sex, Sexual orientation? Political party? Active? Activist?
Environmentally conscious? Sports fan? Which one? Exercise? Vacation?
Local, Domestic, International or never? Where do they shop for food?
WholeFoods, Kmart? Do they get the news?
TV, Online, Cable, RSS or Newspaper?
Kindle or books? Flip phone, Android or iPhone?
Dine out? Fast food or farm to table? Any children? How many and how old?
If they don’t have children, why? Any pets? How many and what are they?
What type of home do they currently live in? Who (if anyone) shares their home?
WHAT DO
THEY CARE
ABOUT?
58. CONTENT
PROMOTION
IS A MUST
ONCE YOU CREATE IT, YOU HAVE TO
ACTIVELY PROMOTE. I HATE TO SAY
IT, BUT CONTENT CREATION IS THE
EASY PART. GETTING PEOPLE TO
READ IT IS WORK.
Seth Price @sethstuff
59. Make Those Around You Look Good
SMS
@
Plan Ahead
Grow your influencer
network before you
need them.
Co-Create with Them
Nothing better than creating
content with those you admire and
sharing in the promotion and
audience building.
Share Their Expertise
Classic, Dale Carnegie. We like to
hear the sound of our own names.
And more than that, we love it
when our ideas are discovered by
others.
Make Them Successful
Sounds counter intuitive, trust me
on this one. If you help others
succeed, I guarantee all ships will
rise with the tide.
Connect on Social
Share their content, comment on their
content, create content about them.
Seth Price @sethstuff
INFLUENCERS
RULE!
62. Create an Awesome Pieces of Pillar Content
Repurpose In Guest Posts
Use pieces of your pillar content within
your guest posts and link respectfully
Make Lots of Sharables
Images, slides, infographics that can
be shared on Pinterest, Instagram,
Twitter, Facebook & more…
Voiceover into Video
Make a video from your post, guest post
or slides. For FB, YouTube & your site
Write Umpteen Tweets
Use different titles and different images
to share your pillar posts on all the
platforms that you focus on.
Seth Price @sethstuff
ATOMIZATION
ROADMAP
64. SAY HI… I DON’T BITE
Placester
Why I Get Up In The Morning
If you’re a professional in Real
Estate, we build amazing tech.
Craft of Marketing
Why I Stay Up At Night
The blog and podcast where I share
everything I learn about marketing.
Speaking
How I Share
Have me come speak at your event.
I’m on a mission to help others win.
Seth Price @sethstuff