Search Engines Ranking Presentation (Reseller)

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Edward Chong

Business Technology

OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engines Marketing? ,[object Object],[object Object],[object Object],Organic/ Natural Search PPC, PPV, PPA

Why SEM ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engines Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Track & Review MAP Overlay New & Return Visitors

Track & Review Visitors Time spent on site

Track & Review Traffic Sources Search Terms

Track & Review Top Landing Pages Top Exits Pages

Track & Review Site Overlay Goals Conversions

Track & Review Conversion Rate Goal Funnel Visualization

How "conversion" works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.

How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.

SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION

SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission

SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network

CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc) ,[object Object],[object Object],[object Object],MANDATORY RM100 MANDATORY RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

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1. POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK

2. INTERNET REVOLUTION

4. "WHO"- SEARCH ENGINES

6. NATURAL SEARCH ADS “ leather seat”

7. PAY-PER-CLICK ADS “ monorail”

9. Search Statistics & Activities

10. Search Statistics & Activities

11. Search Statistics & Activities

12.

13. Track & Review

14. Track & Review MAP Overlay New & Return Visitors

15. Track & Review Visitors Time spent on site

16. Track & Review Traffic Sources Search Terms

17. Track & Review Top Landing Pages Top Exits Pages

18. Track & Review Site Overlay Goals Conversions

19. Track & Review Conversion Rate Goal Funnel Visualization

20. How "conversion" works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.

21. How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.

22. SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION

23.

24. OUR FUTURE

25.

26. 7,646 viewers 80 Countries EXPOSURE!

27. 8,702 viewers 117 Countries EXPOSURE!

28. SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission

29. SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network

30.

31. CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

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