Vince Blackham gives an introduction about how to implement social media into any size business, how to maximize efforts and how to measure ROI.

1. Social Media Vince Blackham Director of Social Media

3. Benefits of each

4. Reaching large audience

5. Hundreds of millions of users

6. Easy to start & manage

8. Where Social Media is Going

9. What Social Media Sites?

10. Types of Social Media

12. Great way of interacting and engaging with direct and potential customers within your demographic

14. Viral Marketing

16. Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts

18. 140 characters + Images & Video

19. Brand management tool

20. Ranking factors for business name

21. Direct engagement with followers

23. Twitter for Larger Businesses

24. Twitter in Action positive reactions

26. Direct engagement with customers makes you a more personable brand

28. Twitter Contests

30. Follower participation

31. Qualified traffic

32. Brand exposure

35. Preventative SEO

36. Deeper engagement with “Fans”

38. Facebook for E-Commerce

39. Facebook Contests for E-Commerce

40. Give them what they want!

42. Location, location, location!

44. LinkedIn Business Profiles

46. Allows you to build a powerful network

47. Colleagues

48. Clients

49. Local business owners

51. Linked in Avg. Time on Site

52. LinkedIn Conversion Rate

54. Start to use it and update regularly

55. Promote via Twitter & Facebook

57. Google “Social News Sites”

58. Why the focus?

59. Easier to promote, even with new accounts

60. Focused user base and demographic

63. Large number of tweets and re-tweets

64. Generated 2 new leads

66. Download the toolbar

68. Major Viral Promotion

70. Over 600 Comments on Digg

71. Over 1,100 links to this post alone!

73. Location-Based Marketing

75. Customer loyalty and rewards

77. Use Twitter to Promote

79. Create activities on slow nights

80. Connect with newcomers to encourage return visits

82. Social Media Metrics

84. Google Analytics

85. BLVDStatus.com

86. CrazyEgg.com

87. Analyze Traffic on a Daily & Weekly Basis

88. Interact with your followers to gain better perspectiveSimple Solutions

90. Analysis of current social profiles

91. Recommendations for better ROI

92. Help in getting started and maximizing efforts

93. Contact vince@seo.comFree Social Media Consultation

94. Q&A