1. Smart Web Company Incubation –
i5invest
(Markus Wagner, m.wagner@i5invest.com, www.i5invest.com)

2. About i5invest – REALIZE ECONOMIC SUCCESS
• Early stage investor in Austria (invest)
• We start (incubate) and grow (internationalize)
companies
• We build (inspire, innovate) ideas & companies in
Austria and grow them internationally
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3. Top 10 Learnings – building a startup business
1. Team up with the best/team members you
know/complementary people/experienced pros
2. Better a small peace of success than a huge of a failure
3. Don’t wait until your product is perfect
4. Talk-talk-talk about your company/products 
5. Sell-sell-sell generate revenues – best funding ever!
6. Don’t rely on viral, PR, social media (SEO, CPA, …)
7. Launch fast, A/B testing, try out, learn, mutate, adopt
8. Look for experienced investors (execs, managers,
experts, …)  expertise, money, network, credibility
9. Do it, don’t wait, don’t think about it, try it out
10. Build companies that earn money
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4. Top 10 Learnings – smart startup investing
• Whenever we supported “hands-on”  Success
• Lead investments only in areas of your expertise
• Active angel investments require your personal time
• Startups: Lack of time, lack of money, lack of revenues
• Sweet spot: 1 billion $ versus 20 mln $ exit?
• Team is key, you need to like them!
• Don’t raise too much money, don’t raise to little
• Team up & share if necessary
• Sales, Sales, Sales, Revenues, Revenues, Revenues
• As operational non-active angel:
1. Spread your risk
2. Find active lead angels with domain expertise & time availability
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5. About i5invest – REALIZE ECONOMIC SUCCESS
• Service or Product? Feature or Company?
• How to enter the market? How can you defend it?
• Time-to-market? Funding to break-even? Market size?
• Who will buy you? How many options do you have?
• Do you love it? Passion? Best team ever?
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6. How it works
We support in:
• International Business
help ideas Network
to grow • Innovation Management
• Product Strategy
• Go-to-Market Strategy
• Business Planning
Venture 1 Venture 2 Venture 3 Venture 4 Venture 5 • HR
• Marketing + PR
Development Development Development Development Development
• Company Setup
Project Project Project Project Project
Management Management Management Management Management • Business development
Product Product Product Product Product • Corporate development
Management Management Management Management Management
• Legal + Patents
• Funding/Public Funding
• Accounting, Finance
• IT Dev. & Operations
• Office Infrastructure
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7. Want to join a startup? Traineeship?
i5 Summer Academy 2012:
•1/Woche Presentation
•2/Woche Know-How Transfer Lunch
•Brainstorms
•Business Model Evaluations
•Business Model Brainstorms
•Job Rotation
•Incubation, Investment, performance
marketing know-how, social media,
…
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