Video real estate marketing

Video real estate marketing
In this file, you can ref free useful materials about video real estate
marketing and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
According to a recent webinar on Inman.com, Building Real Estate
Relationships with Video, a whopping 70 percent of home buyers forget
their agents name after the first year. 70 percent! How are you ever
going to get those referrals if people don’t even remember your name?
The answer, video marketing.
The concept of video marketing started in the 1990s, so its still a young
concept that is rapidly developing. Video marketing has become the
newest, most popular method that connects the user with a product
because by nature it is quick, concise and delivers a sincere message. In
the real estate industry using videos to market yourself is still practically
an untapped market with only 12% of real estate agents having a
YouTube account that typically they don’t use or update. Of those 12%
of agents with a YouTube account only 5% are actively involved with
creating videos and building on a video collection. It’s time you claim
Video marketing. Free pdf download examples Page 1

your position online using videos to educate and attract new business.
Your audience is out there – you just need to draw them in.
Video marketing can have a huge effect on gaining and maintaining
new clients. Here’s why:
· 50% of interactivity online is video based
· YouTube is the 2nd most popular search engine for media
· 73% of sellers are most likely to list with an agent using video to
market themselves versus agents without video
· Google ranks video content higher since consumers like video
· Once a video is on the 1st page of Google, consumers are 41%
more likely to click a video thumbnail rather then a picture or link
So ultimately, you’re utilizing one more tool to bring people to your site.
A video keeps the user there longer, gives you a wider window to make
a good impression and successfully retain that lead!
This might seem overwhelming, but think about the tradeoff you’re
making by investing in viral marketing. A video that’s roughly five
minutes long gives you a chance to connect with your potential clients
before even shaking their hand. It also demonstrates your expertise as a
realtor and a willingness to put your reputation on the line. According
to VideoBrewery.com, a real estate group that incorporates video
receives 403% more inquiries than those without video. Now, although
that might not be the exact number you’ll reach, wouldn’t you be happy
with even half the amount of inquiries?
Here’s what your consumers want to see:
Based on statistics from a joint study by Google and National
Association of Realtors “The Digital House Hunt: Consumer and Market
Trends in Real Estate” consumers want to view:

· 86% want to view community videos to educate
· 70% want to view listing videos/tours
· 54% want to view “How To” videos on the buying and selling
process
· 30% want to view “Testimonial” videos to help establish trust
· 25% want to view videos about you and your company
Heck, combine some of those concepts and you got one great marketing
tool that can be shared by the simple click of a button!
Live Examples in Action
Still not quite sold on the concept? Need to see some real life examples
of great video marketing? Then check out these great videos for
inspiration:
· Featured Community Video
· Featured Home Video
· Special Announcement Video
· Featured Home Video
· Agent and Area Video Profile
· Agent Video
· How To Video
· Simple, About Us Video
· Creative Featured Home Video
· Real Estate Insight Video
Gain more insight into how real estate companies are using video from
“How real estate companies are getting results with video” – a recent

Inman interview with co-founder and CEO of VScreen, Stephen
Schweickart.
Let’s face it guys, video marketing is here to stay, so it’s about time you
take a break from blogging and tap into your creative self. You don’t
need to spend hundreds of dollars on video equipment or a high-end
producer. Rather, utilize the many helpful tools out there that are geared
towards creating videos the simple way. And better yet, most of them
are free! Isn’t it time you discover the the power of marketing with real
estate videos.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.

#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.

#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video real estate marketing

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