The report summarizes a survey of 88 local businesses about the impact of the 3rd CicloSDias event, which closed streets to promote cycling and physical activity. While over 90% of businesses did not change their hours, only 44% held promotions. Overall, businesses saw slightly fewer visitors and sales compared to a typical Sunday, except for restaurants. However, some businesses reported attracting new customers and more positive atmosphere. The main negative themes were reduced access preventing some customers from visiting and lower sales for some businesses. The survey aims to help plan future events to consider both participants and local businesses.

1. CicloSDias
Business Impact Report
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2. The 3rd CicloSDias event, held on Sunday March 30, 2014, attracted
heavy traffic of pedestrians, bicyclists, and as well as other enthusiastic visitors. Streets
were temporarily closed to vehicles to promote physical activity among participants. The
planning of future CicloSDias events is contingent upon the valuable feedback and
information provided by businesses that were affected by the event. Shortly after the event,
businesses were surveyed individually to obtain data on pertinent information that includes
volume of customers, sales, and overall opinions of the event. The aim of this evaluation is
to report useful information that will guide future planning of CicloSDias events to consider
improvements that impact both participants and local businesses.
Key Findings
 A sample of 88 businesses was
surveyed; 27% were
restaurants/cafes/pubs, 8% grocery
type stores, 33% shops, and 32%
provided services.
 Of all businesses who were
surveyed, only 44% participated in
some type of special promotion or
activity for CicloSDias. Of all
methods used to attract customers
no businesses emailed their
customers. (See Figure 1)
 Nearly 92% of businesses did not
open earlier or extend hours for the
event.
 Overall , the number of employees
who worked on the day of
CicloSDias remained roughly the
same across all business types.
 Number of visitors, employees, and
percentage of sales all varied
among different business types, as
illustrated in Figures 2 and 3.
Generally, there were slightly fewer
number of people who visited the
businesses compared to a typical
sunday. Sales were slightly fewer
across all business types with the
exception of restaurants/hubs.
Figure 1
Figure 2

3. SeemaAbukishkand
Huy Tran
A few recurring positive themes were found among the
66 businesses that provided additional comments: new
customers, more business, and overall supportive
attitude of the event., 23% mentioned that they were
supportive of the CicloSDias event, and 12% said they
attracted new customers.
 “More people came into our business, the streets were
packed and it was fun!”
 “Customers were happier and more joyful than usual”
 “I wish they’d shut the street down all the time!”
There were two overarching negative themes that all
business types shared: customers having less access to
the business and less business overall. Less access to
the business was a significant issue reported by
businesses that provided additional feedback.
 “We were unable to reach our sales goals because the
street was closed down and had fewer customers.”
 “It made it impossible for our clients to park, drive, and
arrive to our shop. We usually rely on clients from out of
the area.”
 “We decided to close because patrons couldn’t get into
our Sunday Pilates class due to street closure.”