Maybe you're tired of the traditional methods of marketing. That's expected, particularly if you try...

1. Utilizing Video Marketing To Take Your Business To New
Heights
Maybe you're tired of the traditional methods of marketing. That's expected, particularly if you try
remaining relevant to customers. Have you considered video marketing? Now is your chance! This
form of marketing is one of the best methods of reaching out and connecting with others. Find out
what to do by reading these tips on video marketing.
Remember to be genuine in your videos. If you make yourself easy to relate to, people will enjoy
watching your videos. Be honest and real about who you are and what it is exactly that you are
marketing. People will most likely not want to deal with you if you seem like you are hiding
something.
If you offer services to your customers, the best way to give them an idea of what you do is to create
a video that documents the different steps you take to perform this service. You should have a friend
follow you with a camera the next time you perform this service for a customer.
If your videos are about a product you sell, make sure to include a link in the video description. This
link should actually be inside the actual video player. That way, the link will stay with the video if the
video gets shared or embedded elsewhere.
Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera,
do as many takes as you need and edit your video. Ask a friend or a colleague to help you by
demonstrating products with you or interviewing you.
Whenever you post a video, watch the comments. This is the best way to see which videos truly
begin a conversation and which are being ignored. Don't forget to respond to people who comment
so they know that you're watching what's being said and learning from what they share with you.
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have
each new video pick up from where the last left off and you'll find people return to your site just to
see what's coming next, and they might even buy while they wait.
A call to action is an important part of any video you make. What do you want the viewer to do after

2. watching the video? Would you like them to visit your site and to buy your product? as well as to
leave a reply in the comments? If you l know what you want, hey're highly likely to follow through.
Honesty is key to connecting with people. If you want to make videos, make sure the topic is really
interesting to you. By speaking with sincerity, people will be far more web marketing likely to take
to heart the subject you have presented and revisit your videos in the future.
Video marketing can seem like a difficult nut to crack. It is much easier to do if you inject some
humor into your videos. This will always entertain your viewers and keep them coming back for
more. Be careful with this strategy and show your videos to others before publishing. You could end
up not being funny and making your business look bad.
To make video marketing easy try a video blog. In this type video you will be able to share what you
are thinking about or working on every day. For example, if your business sells cooking supplies, you
could make a video of a recipe, a how-to video on using one of your products or cooking tips.
Pick a topic for each video. It will be easier to put together a quality video if you remain focused on a
specific topic and keep your video short. Your video marketing campaign will be successful if you
create a series of videos on different topics your customers will be interested in.
Hire a pro to film your videos if you have trouble with them. Poorly produced videos made at home
are worse than having no videos. Try finding a local videographer that can create compelling
storylines and has quality equipment. Be sure to see samples and ask for references. Don't just go to
the cheapest place, but try to find an affordable one for your budget.
Never quickly throw together a title! It has to include not only SEO
http://www.inc.com/online-business keywords you think will bring in the right viewers, but also
something catchy so they'll actually click the link. What would viewers like yours be looking for? Try
to create a title which is witty and alluring.
To improve your video marketing, be sure that you consistently measure the performance of your
videos. It is very easy to collect useful data on interaction rates, average amount of the video that is
played, corresponding site visits and corresponding sales. By measuring the effectiveness of your
marketing videos, you will be able to learn what does and does not work.
Always be candid and honest when you make videos. People will see through any sort of false
persona you try to create for yourself. They will buy from you if they feel like they know you better.
You will associate yourself with your product or service.
Try doing a parody to get views for your online marketing video. Imitating a popular video or
personality with parody will generate thousands of views, especially if you can coordinate your
timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and
see how fast your video takes off!
Unwrap a product in a demonstration video, as part of your video marketing campaign. Explain the
item as you unbox it and feature-benefit it to the viewers. They will enjoy the suspense of the
unraveling and the process of learning more about your products. Enjoy what you are doing and
make sure it's well rehearsed.
If you are not sure where to begin with your video campaign, check out what your competitors are
doing. What seems to be working, and what does not produce results? You can gauge its relative

3. success by reading customer comments and seeing how many times each video was shared. Don't rip
off your rivals' content, but use it as inspiration.
There is a great deal of promise that video marketing can bring to a business. Lots of business
owners realize this, but they are missing one key element needed to use video marketing. You now
have that key element. Put it to good use and make video marketing your most successful business
strategy.