The Internet and Patient/Provider Partnerships

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This is a presentation I gave at a conference on health care and the Internet, at Mayo Clinic in Rochester, Minn.

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The Internet and Patient/Provider Partnerships

  1. 1. The Internet and Partnership Communication Opportunities of the Future The Voice of the Patient in Harmony with Care Nov. 15, 2008
  2. 2. About Lee Aase • Political Science, B.S. • Manager, Syndication/ Social Media, Mayo Clinic • Google/“Friend” me
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  4. 4. Answering Your Questions • What are social media? • What is Mayo doing? • How can I (or we) get started?
  5. 5. Social Media Intro • Blogs • Podcasts • Social networking sites • Message Boards/Groups • YouTube
  6. 6. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English, Lee LeFever, Common Craft • http://www.commoncraft.com/blogs
  7. 7. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Can be highly specialized
  8. 8. Social Networking Sites • MySpace, Facebook, LinkedIn • http://www.commoncraft.com/ video-social-networking
  9. 9. Media Values • Wall Street Journal = $5 billion • Chicago Tribune = $8.2 billion • Star Tribune = $0.53 billion • Total for all 3 < Facebook ($240 million for 1.6 percent) • Facebook didn’t exist in Jan. ‘04
  10. 10. Mayo Clinic’s Social Media Experience 10
  11. 11. Mayo Clinic Medical Edge Syndications Foundation for Starting Social Media • Television -- Weekly :90 news insert • NWA World Traveler - monthly column • Radio -- Daily :60 • Newspaper Column • Twice-weekly Q & A syndicated through TMS • Chicago Tribune, Seattle Post-Intelligencer, Newsday among largest papers •St. Cloud Times, Rochester Post-Bulletin in MN • Samples at mayoclinic.org/medical-edge
  12. 12. First Foray in New Media • Existing Medical Edge radio mp3s • Launched September 2005
  13. 13. Summary of Results • Peaked at #29 in Top 100 List • Increased average daily visits to radio pages from 764 to 1,661 (117 percent) vs. last month without podcast • Increased mp3 downloads from 891 to 74,105 (8,217 percent) August vs. October 13
  14. 14. More, Longer Podcasts 14
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  16. 16. Step 3: podcasts.mayoclinic.org 16
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  20. 20. Three Kinds of Facebook Groups • Open - Anyone can join • Closed - People must be invited or approved by an administrator • Secret - Invisible to everyone except members 20
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  24. 24. Groups Guidance • Anyone can create a Facebook group • Successful groups require active leadership • Start Open, then Closed or Secret • For more info, see: • http://social-media-university-global.org/2008/11/04/ facebook-104-intro-to-facebook-groups/ • http://social-media-university-global.org/2008/08/17/ facebook-302-facebook-for-medical-support-groups/ • Coming Soon: Facebook 120: Creating a Facebook Group 24
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  30. 30. Free and Easy • Facebook = Free • Wordpress (blogs) = Free • iTunes = Free • Yahoo = Free • CarePages = Free • YouTube = Free • Do you sense a pattern? 30
  31. 31. Get Started by Getting SMUG Social Media University, Global • Origins in “12-Step Program” and Facebook 101 seminar • Social media for lifelong learners • Free Tuition (Room & Board not incl.) • Google Lee Aase or SMUG University to audit classes, apply for admission • Established Jan. 24, 2008 • social-media-university-global.org 31
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  34. 34. Questions? 34

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