4. Answering Your
Questions
• What are social media?
• What is Mayo doing?
• How can I (or we) get
started?
5. Social Media Intro
• Blogs
• Podcasts
• Social networking sites
• Message Boards/Groups
• YouTube
6. Intro to Blogs
• Just an easy-to-publish Web site that
allows comments
• Blogs in Plain English, Lee LeFever,
Common Craft
• http://www.commoncraft.com/blogs
7. Podcasts
• TiVo for Audio (and now video)
• Don’t need an iPod
• Series of segments to which
you can subscribe via RSS
• iTunes free for PC or Mac
• Can be highly specialized
9. Media Values
• Wall Street Journal = $5 billion
• Chicago Tribune = $8.2 billion
• Star Tribune = $0.53 billion
• Total for all 3 < Facebook ($240
million for 1.6 percent)
• Facebook didn’t exist in Jan. ‘04
11. Mayo Clinic Medical Edge Syndications
Foundation for Starting Social Media
• Television -- Weekly :90 news insert
• NWA World Traveler - monthly column
• Radio -- Daily :60
• Newspaper Column
• Twice-weekly Q & A syndicated through TMS
• Chicago Tribune, Seattle Post-Intelligencer,
Newsday among largest papers
•St. Cloud Times, Rochester Post-Bulletin in MN
• Samples at mayoclinic.org/medical-edge
12. First Foray in New Media
• Existing Medical Edge radio mp3s
• Launched September 2005
13. Summary of Results
• Peaked at #29 in Top 100 List
• Increased average daily visits to
radio pages from 764 to 1,661 (117
percent) vs. last month without
podcast
• Increased mp3 downloads from 891
to 74,105 (8,217 percent) August vs.
October
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20. Three Kinds of Facebook Groups
• Open - Anyone can join
• Closed - People must be invited or
approved by an administrator
• Secret - Invisible to everyone except
members
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24. Groups Guidance
• Anyone can create a Facebook group
• Successful groups require active
leadership
• Start Open, then Closed or Secret
• For more info, see:
• http://social-media-university-global.org/2008/11/04/
facebook-104-intro-to-facebook-groups/
• http://social-media-university-global.org/2008/08/17/
facebook-302-facebook-for-medical-support-groups/
• Coming Soon: Facebook 120: Creating a Facebook
Group
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30. Free and Easy
• Facebook = Free
• Wordpress (blogs) = Free
• iTunes = Free
• Yahoo = Free
• CarePages = Free
• YouTube = Free
• Do you sense a pattern?
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31. Get Started by Getting SMUG
Social Media University, Global
• Origins in “12-Step Program” and
Facebook 101 seminar
• Social media for lifelong learners
• Free Tuition (Room & Board not incl.)
• Google Lee Aase or SMUG University
to audit classes, apply for admission
• Established Jan. 24, 2008
• social-media-university-global.org
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