2007 presentation to Budde conference (budde.com.au) on what was back then an emerging business models around user generated content - a little known concept back then that I saw had high potential opportunity! Perhaps this should be filed under historical cute...
Daniel, A., Gibson, M. (2009) Space for Creativity: Creative Industries in Outer Suburbia. Presentation to ‘City Growth, Sustainability, Vitality and Vulnerability’, State of Australian Cities Conference, University of Western Australia Perth, November 2009, < http://www.slideshare.net/AnnaMDaniel/space-for-creativity-creative-industries-in-outer-suburbia>.
Daniel, A., Gibson, M. (2009) ‘Boganvillea: Creative Industries in Outer Suburbia’. Presentation to ‘Regions, Regionality, Regionalism: Australian Perspectives’ Symposium, Institute for Regional Studies Association UK, Melbourne, December 2009, < http://www.slideshare.net/AnnaMDaniel/boganvillea>.
Creative Industries in Australian Suburbs – Who is Out There?AnnaMDaniel
Daniel, A., Gibson, M. (2010) Creative Industries in Australian Suburbs – Who is Out There? Paper presented at Creative Suburbia Symposium, 29-30 September 2010, Creative Industries Faculty, QUT, Brisbane.
Daniel, A., Gibson, M. (2009) Space for Creativity: Creative Industries in Outer Suburbia. Presentation to ‘City Growth, Sustainability, Vitality and Vulnerability’, State of Australian Cities Conference, University of Western Australia Perth, November 2009, < http://www.slideshare.net/AnnaMDaniel/space-for-creativity-creative-industries-in-outer-suburbia>.
Daniel, A., Gibson, M. (2009) ‘Boganvillea: Creative Industries in Outer Suburbia’. Presentation to ‘Regions, Regionality, Regionalism: Australian Perspectives’ Symposium, Institute for Regional Studies Association UK, Melbourne, December 2009, < http://www.slideshare.net/AnnaMDaniel/boganvillea>.
Creative Industries in Australian Suburbs – Who is Out There?AnnaMDaniel
Daniel, A., Gibson, M. (2010) Creative Industries in Australian Suburbs – Who is Out There? Paper presented at Creative Suburbia Symposium, 29-30 September 2010, Creative Industries Faculty, QUT, Brisbane.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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2. UGC will impact every sector that deals with consumers……
Initially and most obviously Media
and Entertainment
Other examples include:
Consumer Products
Recruitment / Law Enforcement
Government
Telemedicine
Education
3. Slide 3
March 2007
UGC will impact every sector that deals with consumers……
cScape Customer Engagement Report found 42% of
companies plan to apply UGC to their websites in 2007, and
23% use it already.
% now % by 2008
UGC 23 42
corporate blogs 17 35
podcasting 18 33
videocasting 17 35
cScape.com
4. Sectors will restructure
Design Produce
Promote
Distribute Store Consumer
Push strategy
Let’s look at basic value chains……………….
versus …..
5. Slide 5
March 2007
Sectors will restructure
Consumer / Company
Produce
Distribute
PromoteDesign
ISP &/or Aggregator
Consumer
Product strategy using UGC
Consumer / Company
Promote
Design / IP
ISP &/or Aggregator
Consumer
Digital media strategy using UGC
6. Slide 6
March 2007
UGC Key Success Factors
Be transparent
Be proactive
Personalisation
Be frugal
Be aware of legal issues
Motivate consumers
Brand management
Trust
Build community
“People contribute because it’s fun, because they want to share,
because it’s social, or to show their expertise” (Wikipedia CEO).
7. Slide 7
March 2007
UGC Roadblocks
Reliability (ie. bandwidth)
Quality
Relevance & Engagement
Security
Global cultural/language
issues
Price
“If the community gets mad at us, they can just leave and take the
content with them. That alone keeps the relationship honest.”
(Wikipedia founder)
8. Slide 8
March 2007
UGC: what are the financial drivers?
Cost side
Viral marketing: Users do the work
‘Social’ reward
Simpler fee structures
Physical storage costs
Revenue side
Advertising
User monetisation
How is the pie carved?: carriers / content aggregators / content producers
Think of the long tail………
9. Slide 9
March 2007
The next killer app: plain priced mobile UGC
2 weeks ago Vodafone UK struck deals for clients to access
YouTube, Myspace and EBay via their mobiles.
10. Slide 9
March 2007
The next killer app: plain priced mobile UGC
2 weeks ago Vodafone UK struck deals for clients to access
YouTube, Myspace and EBay via their mobiles.
Editor's Notes
Sectors it impacts- any company that produces and markets.
Currently UGC is used to complement professional content ie talkback, user reviews, post show webchats etc.
Entertainment – Second Life, YouTube, Myspace etc. 2007 Digital Future Report by Uni of Southern California Annenberg School of Communication says 41% of experienced internet users said using the web has reduced their tv viewing. I don’t watch TV, I watch YouTube. Initially some UGC’s can play on customers vanity for 15 secs of fame (home webcams urgh). Barnako, F. 2006 ‘Researchers: User generated content is not a fad’ Dow Jones 30Nov
Media & Information – Wikipedia, ‘Citizen journalism’ - users as news ie mobile phone photos of the London Underground. Reuters and Yahoo now accept and include media from users on their online news.
Content aggregators – allow consumers to filter
Consumer products – eBay, brands, product design, fashion. ‘viral marketing’. Ie McDonald’s www.creamaid.com/mclovers.html - users can earn $10 for blogging about their McDonald’s experience.
BIG BROTHER: Recruitment firms, Law enforcement agencies are researching social network sites to identify users. Government – Second Life used to assist design the new Boston city hall.
Internal – CEO blogs to which staff can respond….. cScape Customer Engagement Report found 42% of companies plan to apply UGC to their websites in 2007, and 23% use it already.
Telemedicine in remote locations
Education: facilties to allow students, their parents and teachers to share information and network – allowing parents to see the curriculum, the progress of their children, attendance rates, assignments, assessments, collaboration between students. As kids change schools their info will go with them.
Source: Long, D. 2007 ‘Vital Statistics’ in Revolution 25 Jan p.15
Survey of more than 800 respondents undertaken in Oct-Nov06. I’m not sure of geography
Caveat: this is very simplistic
Emerging business models –
Need to look at the landscape first – fragmentation, users are bored/dissatisfied/’dumbed down’ with current products and have shorter attention spans, globalisation. Currently UGC is used to complement professional content ie talkback, user reviews, post show webchats etc.
Boring, consumer must take what they’re given
Producers incur upfront costs and are not guaranteed a return
The new era of C2C- Constant communication
Consumers now have a voice – they can speak globally and so affect the design and promotional activities of the standard value chain. They can also influence production ie speak out against low cost manufacturing.
Those wanting 15 seconds of fame and those looking to contribute to a discussion or community. The 15 secs of fame UGC content types won’t last because of their very nature, there is no loyalty. (according to Deloittes TMT Predictions) I can see people are getting bored with Myspace. Anecdotally I think the early adopters are moving on while the mass mainstream moves in.
Direct to consumer – the absence of gatekeepers. As a user I LOVE the fact/perception that I can interact directly with ie a musician, product designer etc. interacting with consumers enables more diversity, potential for innovation and unexpected delight. It also exceptionally fragments society into zillions of mini-cults.
For digital media production costs are minimal as to be negligible.
C2C facilitators must be flexible, nimble and fast – large companies with massive infrastructure can’t be fast and lean for instance: Traditional newspapers maintain a heavy cost base from printing presses, physical distribution etc. New startup media companies do not have these fixed costs. They also have bureacracies – decision making is slow. BUT startups must be prepared for fast unpredictable growth.
And the majors have $$$$.
So C2C businesses are best kept as siloed subsidiaries or financed at arms length, and leveraging off the brand. This also ameliorates concern of corporate influence (ie Newscorp acquisition of Myspace).
The one way message is dead. Long live continuous relationships
Be Transparent - must look ‘independent’ (ie Wikipedia) to build trust and comfort. Be prepared to lose control and experiment
Be proactive. It is a continuous business process – ongoing dynamic interaction. To allow users to collaborate takes a lot of intricate work ie not offending etc.
Individualisation – greater personalisation= greater engagement. Users participate in product development/refinement – they can talk back – (exploding Dell example / Vincent Ferrari, a 30-year-old blogger who recorded a phone call with a rude AOL customer service representative who repeatedly refused to grant Ferrari&apos;s request - actually, at least 21 requests in five minutes - to cancel his service. Listen here. Ferrari&apos;s blog crashed when 300,000 people tried to download the audio file last year, according to Gillin. He ended up in
the New York Times and on the Today Show, where the clip was played for tens of millions of people, Gillin says. AOL fired the employee and sent Ferrari a written apology, but not before its reputation took a hit. &quot;Individuals and small groups of people have the ability to move markets that didn&apos;t exist a few years ago,&quot; Gillin said.). – in Network World Fusion 24Jan07)
Find those with ‘informal power’ – style setters. Instant and constant access to sizeable targeted communities
Be Frugal – money doesn’t make a community, it can take time. Ie the McDonald’s site – by paying people for commentary they seem to be saying that payment is the sole reason for contributing – which may affect the honesty of entries.
Legal –the law can’t keep up, copyright violations, security of minors, privacy, defamation, inappropriate content, copyright violations. Can get insurance against UGC risks. Ie recent UK Big Brother episode that sparked riots in India – viewing figures wenbt through the roof but so did risks. In August06 Reuters withdrew MidEast photos from a freelancer after revelations that they had been inappropriately manipulated. Credit card fraud – people less wary now. . ‘Yahoo and Reuters want your news images’ CMP TechWeb 4Dec06
Motivation –A key driver of UGC is the desire by consumers for “anchorage”, a “sense of control” and anything that can act as a “filter” for unprecedented product, lifestyle and career choice (Getty Images latest MAP report as at 2Feb07). Anecdotally – I believe it is also a reaction to the predominance of reality tv which is effectively a way for studios to maintain local content quotas cheaply and dumb down free to air tv to move consumers onto PayTV. But they too are moving to the UGC model with postshow online chats, consumers can review Idol contestants online etc. But why have PayTV when we have complete freedom of choice via YouTube (and short attention spans).
Maintain the Brand – brands face much more complex risks in the user generated realm. Consumers need to instantly recognise and trust the brand. Brandchannel’s Readers’ Choice Awards listed the top brands that had the most impact on our lives in 2006 – the top 5 global brands included YouTube (3rd), Wikipedia (4th) and Google (1st). Consistent yet personalised messages. If you have the brand then you have loyalty – consumers will be less willing to turn off. As brands transition into the online UGC world the brand needs to be consistent between online and offline.
Be Trusting – accept that content is unpredictable, if content is questionable, use dialogues to create consensus rather than control it. “Some sites have a lot of controls to prevent bad behaviour. But they end up preventing spontaneous good behaviour” (Wikipedia Wales). Tripadvisor a UGC traveladvice site was seen to have the “most reliable information” according to a Nielsen/Netratings study.
Community – “there is something about the social user community that is absolutely not professional and so the community doesn’t want it to be commercialised” Deloittes TMT Predictions
McNichol, T. 2007 ‘Building a Wiki World’ in Business 2.0 1 March. Vol 8 iss 2 p 102
Why do people turn off? – price , reliability and quality cited as a reason for people not continuing with mobile TV services. Feuilherade, P. 2007 ‘Mobile TV eclipsed as industry focuses on advertising, internet’ BBC Monitoring media 18 Feb
Reliability: Telecom and tech companies – addictive. Enormous bandwidth required and unpredictable growth trajectories – current portals ie Myspace, YouTube require 40 Petabytes of storage (equal to the storage requirements of the world’s largest financial institutions) (therefore only the large entrenched companies (NewsCorp, Google) will be able to aggregate content?). Best, J. 2006 ‘Businesses to adopt YouTube model: At conference in Hong Kong Cisco Systems’ CEO says “in the future, it will be about producing it yourself” CNET News.com 4 Dec
High cost of data traffic - new cable or expanded fiber required but at a a time when wholesale capacity prices are declining. Cisco chief John Chambers predicts internet traffic of 15 exabytes (billion gigabytes) per month by 2015.
Secure (ie Myspace keeps getting phished).
Quality: Power of the mainstream will diminish (it allows greater personalisation – long tail theory). Sorting the wheat from the chaff – a lot of garbage in there. The value of UGC lies not in the quantity of contributors but the number of people who find the contributions engaging. Deloittes describe bloggers with their camera phones as ‘digital eyewitnesses’ as opposed to journalists who are trained to analyse and interpret unfolding events. Many content aggregators may find their most popular content is user selected rather than user created. Deloittes believe the camera phone will be a vindication of professional journalism. YOU CAN’T REPLACE QUALITY. A similar example is the TV network chatboards after topical current affair shows.
Local vs global – According to Universal McCann study siloed, branded websites with no clear benefit will be overlooked as users embrace social, collaborative platforms ie YouTube, Myspace and Cyworld. (in ‘Asia leads the charge into the world of Web 2.0’ Campaign 2Feb07 p.15)
Global far more interesting but language constraints. I constantly have google or altavista translators open. Localised brands become confusing and costly if they have global ambitions because it demands organisation structures that can deliver – international marketing objectives, cross border budgets and communications across languages.
McNichol, T. 2007 ‘Building a Wiki World’ in Business 2.0 1 March. Vol 8 iss 2 p 102
Content Aggregators:Advertising: Informa forecasts the mobile advertising market will be worth US$11.3bn by 2011 (is this US only?) . ‘User Generated content nad mobile advertising will top the agenda 3GSM world congress. Key players want to reinvent the industry as a mobile entertainment business’ Telecommunications International 9Feb07
Increased personalisation using data mining: my Myspace example of contract dairy milking in the UK.
Viral marketing: (cut costs of boring widespread push content but increased costs of ‘conversations’), viral marketing is relatively low cost and highly targeted compared to direct mail etc. But there are additional costs in terms of managing the conversations/content.
As it becomes mobile need a new form of advertising ie if I’m using my mobile to look at a website I will get annoyed waiting for an ad to download. One operation model I like is that consumers can choose which ads are placed onto their pages/linked with their content.
Content Producers:
Financial drivers – participation and revenue sharing.
‘Social’ Rewards: Reuters and Yahoo encourage citizens to contribute their news media. Scott Moore head of Yahoo media group said “It’s not like anybody is going to make a living doing this” and they intend to compensate users by ‘social reward’ ie allowing them to show it on their online profiles, but where it is used in a Reuters/Yahoo story they will be compensated but details are vague. ‘Yahoo and Reuters want your news images’ CMP TechWeb 4Dec06
User monetisation (ie users can sell photos (iStockPhoto), music (Myspace) and are paid by the download or clickthrough rates on mobile) ie my nephew has a blog and everytime someone clicks on it he gets 3c.
Carriers: Also phone companies getting a cut every time someone uploads video to web via phone. M1 (Singapore telco) introduced a service which allows users to upload or download videos for SG21c (assume per video) and of that customers whose video was downloaded receive SG5c in phone credit. Sylvers, E. 2007 ‘’Content’ gains new ground – videos and blogs invade mobile phones’ New York Times International Herald Tribune 12Feb p. 3, 8
Producers: Storage costs : JIT Manufacturing, no carrying of stock
KSF: simpler fee structures between content and carriers (ie Apple model of flat rate plans and clear pricing),
Asia is the hotspot:Universal McCann global study into web use found the greatest activity of UGC was occurring in Asia.
36% of Australian users regularly engage in participatory media including blogging, RSS, social networking or podcasting (Nielsen/Net Ratings Australian Internet and technology Report 2006-7).
UGC is the hotspot:
Netcraft found the internet grew in size by 20% over 7 months of 2006 and attribute it to UGC.
We need the means:
I am sick of carrying around my camera, Ipod and mobile phone. I want a device that has ca5megapixels camera, ipod to store music, photos and video (downloaded off YouTube), mobile phone, organiser and can surf web, check hotmails. All plainly cheaply priced.
Apple simplifies pricing structures and makes mobile web surfing doable by pinching the screen to resize to readability
Sources used:Deloittes TMT Predictions
Sylvers, E. 2007 ‘’Content’ gains new ground – videos and blogs invade mobile phones’ New York Times International Herald Tribune 12Feb p. 3, 8
