The media industry doesn't need a lecture on the benefits of a subscription model -- you invented it. But a new mindset is needed today if you expect to grow. Savvy media organizations are matching their core intellectual assets with complementary services to create new experiences for their readers. In other words, if you have loyal customers that identify with your brand, there is a chance to engage them more deeply with a rich digital experience. Attend this session to understand how to keep content king while capturing new readers through flexible pricing and packaging models, bundled add-ons, and premium services.

1. SUBSCRIBED 2018

2. The New Golden Age of Media
The media industry doesn't need a lecture on the benefits of a subscription
model…but a new mindset is needed today if you expect to grow
M a r g a r e t D e L u n a
President
TheStreet Inc.
To d d B e i l i s
Principal/Partner
Deloitte Consulting LLP
C h a d C o n l e y
Mgr. Strategic Sales
Engineering
Zuora

3. Combination of demographic, consumer and technology
trends is dramatically remodeling the media landscape.Mediashift
Challenges Plays
Demographic
Global middle class grows (from 1.8 billion people in 2009 to
an estimated 4.9 billion in 2030)
Emergence of millennials and increase of population aging
Personalized and Contextualization of
Content and Advertising
Content Fragmentation
Partnerships and industrialization
Changing consumer expectations and behaviors
Rise of the amateur content creator
Editorial content, advertising and propaganda
Content curation and delightful experiences
Ecosystem challenges
Startup disruptions
Everybody is a content creator
Access to new financial resources/investor
Technology Trends
Increase Internet penetration 5G
Data analytics and real-time content management
Blockchain

4. Produce Focused Quality Content: Customers are showing a willingness to
pay for quality; Media companies are transforming the Digital Customer
Experience to one that one that provides personalised content to increase
the willingness to pay
Diversify Revenue Streams: Direct subscription revenue won’t make up the
shortfall; Media houses are striving to expand their presence in broadcasting
and digital products with the aim of lowering dependency on soft print media
business and traditional advertising
Why is this happening?
Increase Digital Revenues: Advertising revenue decline has forced Media
Companies to pivot toward consumer revenue strategies

5. Fireside Chat
Success Strategies for the New Golden Age of Media
M a r g a r e t D e L u n a
President
TheStreet Inc.
To d d B e i l i s
Principal/Partner
Deloitte Consulting LLP
C h a d C o n l e y
Mgr. Strategic Sales
Engineering
Zuora

6. Q&A

7. CLOSING THOUGHTS

8. SUBSCRIBED 2018