Nea focus group
- 1.
- 2. Name: Ayaah B Age: 17 Occupation: Student Psychographic: Explorer Whatgenre of magazine do you enjoy reading? ‘TV and film.’ How likely are you to read a lifestyle magazine? ‘Unlikely’ Would you be likely to read a magazine with people’s personal stories? ‘No’ What would change your mind to read a magazine of the sort? ‘The front cover’
- 3. Name: Kemi F Age:16 Occupation: Student Psychographic:Aspirer, explorer Would you be likely to read a magazine with people’s personal stories? ‘Yes’ Why do you like reading magazines of this genre? ‘I like reading about other people’s life stories because I find it intriguing.’ How much would you pay for a magazine like this? ‘£0.70 but I’d pay a £1 if it included a sample or something special in it’
- 4. Name:Tani O Age: 17 Occupation:Student Psychographic:Aspirer, Succeeder, How often do you read magazines? ‘Not often, but when I see one I like I read it.’ What would make you read more magazines? ‘Catching headlines and good front covers.’ Are you more likely to engage with the online magazine or the print magazine? ‘ Probably, the online one’
- 5. Name: Arabella L Age:17 Occupation: Student Psychographic:Aspirer, explorer What type of colours would you like to see on the website? ‘ white, gold, black’ What type of real life stories would you be interested in? ‘feminism, race’ Would you be interested in a behind the scenes or a podcast on the website? ‘Yes’